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- The Future of Pet Food: 2025
Pet food manufacturers continue to prioritise health in pet food amid surging interest in naturalness. Humanisation will keep driving innovation in the pet space.
Kate Vlietstra, Senior Director, Mintel Food & Drink
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Protein dynamics are shifting
- A nuanced approach to alternative animal proteins emerges
- Graph 1: share of pet food launches featuring a top five protein ingredient (chicken, beef, turkey, lamb, pork), 2015-24
- Fishing for protein
- Allergies are increasingly a cause for concern
- Graph 2: prevalence of medical conditions among cat or dog, by condition and year, 2022-24
- Exotic proteins help with allergies
- Sustainable protein still needs to deliver on health
- Naturality appeals to pet parents
- Pet parents increasingly seek natural, unprocessed pet foods
- Graph 3: factors that influence the pet food purchase decision, by factor, 2020-24
- Innovate in the organic space
- Simpler processing methods are on the rise
- Detect UPFs in paw mode
- Bring wellness into cat treats
- Cat treat launch decline poses challenge to urban cat owners
- Functional feline focus: but treats are being left behind
- Graph 4: share of cat food launches with a functional health claim, by sub-category, 2020-24
- The rise of the indoor cat
- Opt for plant-based
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- Longevity has lasting power
- Longevity research has lasting power
- The ultimate in longevity: AI pets
- Limited editions reach peak globalisation
- Showcase pet food from around the world
- Immigration will enrich the pet food landscape
- Elevate the pet retail ecosystem
- Building a pet ecosystem
- Bring your cat to the cafe
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KEY TAKEAWAYS
- Key takeaways
About the report
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