Discover the latest global trends and innovations across the Plant-Based Food and Drink industry. Our forward-looking report identifies areas which are evolving, consumer attitudes, and important innovations across regions like EMEA, APAC, and LATAM.

Plant-Based Food and Drink – Current market landscape

There’s little doubt that interest in the plant-based food and drink market is strong. If the industry continues to expand, the market could grow to $160 billion by 2030. However, the market still faces significant challenges. Many mainstream consumers still need to be convinced that plant-based meat substitutes can be a part of everyday eating. The challenge for brands currently on the market is to differentiate themselves in an increasingly competitive environment.

  • Many plant-based products fail to meet consumer expectations, only 31% of Americans who eat plant-based meat substitutes opt for these products because they enjoy the taste.
  • 36% of consumers in China say they’d eat more plant-based meat alternatives if they were less processed.
  • 42% of US consumers say they don’t and are not planning to eat plant-based meat, presenting a challenge for marketers.

Growing trends in the Plant-Based Food and Drink industry

More detailed customer segmentation is needed in the future of the plant-based food and drink market. Brands will need to cater to different consumer motivations behind plant-based eating. Delivering a meat-like experience without the animals to appeal to environmentally conscious eaters, and calling out vegetable and legume content for consumers who want to incorporate more plants into their diet.

Future innovations in the global Plant-Based Food and Drink market

Technological advancements in the plant-based food and drink market will be key to meeting consumers’ increasing expectations. The future of plant-based food will be strengthened by innovations that are poised to address some of the key consumer barriers such as taste and texture and expand formats available. Yet, these novel hyper-realistic products will not be able to replace whole plants, making innovation that prioritizes produce a viable strategy.

To discover more about The Future of Plant-Based Food and Drink Market Report 2022, read our UK Meat Substitutes Market Report 2022, or take a look at our extensive Vegan and Plant-Based Market Research.

Expert Analysis from a Food & Drink Specialist

This report, written by Dasha Shor, a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight current global trends and add expert context to the numbers.

The next evolution of the plant-based trend will heavily cater to the consumer motivations behind plant-based eating and rely on technology for differentiation.”

Dasha Shor
Global Food Analyst

Table of Contents

  1. What got you here, won’t get you there

    • Graph 1: current and future consumption patterns for plant-based meat, 2022*
    • Graph 2: current and future consumption patterns for animal proteins, 2022*
  2. More detailed customer segmentation is needed

    • Reduction
    • Addition
  3. Technological advancements will be key to meeting consumers’ expectations

  4. Cater to interest in whole plants, regional food

    • Graph 3: attitudes around plant-based eating, 2022*

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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