Providing the most comprehensive and up-to-date information and analysis of the Future of Salty Snacks market, including the behaviours, preferences and habits of the consumer.

In 2020, consumers sought comfort and familiarity in snacks. In the wake of the COVID-19 crisis, consumers globally were struck by a number of negative emotions and this led many to seek out food and drinks to improve their mood. Some snack brands relaunched snacks of the 90s in a bid to embrace nostalgia and happiness during these stressful times. Such a move resonates with 81% of US consumers aged 18-34 who still enjoy the flavour of chips they tried during childhood. As such, PepsiCo Lay’s brought Tazos back to Brazil while General Mills relaunched Dunkaroos as a throwback to “a time of neon, knick-knacks and nostalgia.”

Snacking brands are encouraging more frequent consumption by highlighting the inherent nutritional value of their products. Meanwhile, palm oil remains a controversial ingredient at a time when snack brands are promoting their ethical credentials.

Consumer demand for more adventurous and exciting flavours is driving innovation in snacks. Their desire for more natural options is inspiring imaginative uses of whole vegetables and fruits, and freezedried ingredients that retain natural nutrients. This market report covers the salty snack market share, the salty snack food industry and how the industry has been affected by the COVID-19 pandemic.

Snacking brands are innovating around more convenient packaging (eg resealable packs). Meanwhile, brands are experimenting with more natural and diet-friendly recipes that are low in calories or free from fat and trans fat.

Read on to discover more details or take a look at all of our Salty Snacks market research.

Covered in this report

Brands: Slabs, Kettle, Shineway, Pringles, Unilever, Goodfish, Agrain Crisps.

Expert analysis from a specialist in the field

Written by Jolene Ng, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Salty snacks will extend into offering mood along with more established health benefits. Brands will connect closely with consumers and embrace planet positivity.
Jolene Ng
Senior Food and Drink Analyst

Table of Contents

  1. Where we are now

    • EMEA: nutrition and sustainability
    • APAC: adventurous flavours and natural recipes
    • Americas: convenience and better-for-you recipes
  2. in the next two years

    • Permissible indulgence becomes holistic
    • Fuel individualism while creating connections
    • Focus on being planet positive
    • [Graph] US: responses to the question “Why are you eating fewer salty snacks this year than last year? April 2020
    • PepsiCo x Beyond Meat
    • Mondelēz Snacking the Right Way
    • Orkla on climate change
  3. in five years AND BEYOND

    • Technology will drive flavour inspiration
    • Lab-grown snacks will disrupt meat snack category
    • Research-backed snacks for stress relief

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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