Description

Discover the latest global trends and innovations across the shaving, depilatory and deodorant markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.

The advent of COVID-19 has caused consumers around the globe to completely or extremely limit their interactions outside the home, which in turn has impacted certain elements of their personal care routines.

The shaving & depilatory and deodorant markets are expected to see a short-term hit in 2020, as people feel less obligated to remove unwanted hair and/or wear deodorant when they’re isolated at home.

Once safety measures are lifted and people resume normal routines, typical behaviors will likely shift back into place, allowing the markets to stabilize.

Mintel expects personal care spending to remain relatively stable thanks to need-driven purchasing. However, economic instability may lead some consumers to forego more discretionary items in these categories (eg shaving cream) and/or trade down to less expensive options.

 

Global annual review: what’s now and what’s next for the shaving & depilatory and deodorant markets.

Olivia Guinaugh, Home & Personal Care Analyst

Table of Contents

  1. The Impact of COVID-19 on Shaving and depilatory

    • Short term (lockdown; 3-6 months)
    • Medium-term (6-12 months)
    • Long-term (12-18 months)
    • Short term (lockdown; 3-6 months)
    • Medium-term (6-12 months)
    • Long-term (12-18 months)
  2. The Impact of COVID-19 on antiperspirant/deodorant (APDO)

    • Short term (lockdown; 3-6 months)
    • Medium-term (6-12 months)
    • Long-term (12-18 months)
    • Short term (lockdown; 3-6 months)
    • Medium-term (6-12 months)
    • Long-term (12-18 months)
  3. a look ahead

    • Immediate future: next two years
    • Planning ahead: next five years
    • Market overview: key data
    • Immediate future: next two years
    • Planning ahead: next five years
    • Market overview: key data
  4. Immediate future: the next two years

    • Prepare for more bans against plastic waste
    • Provide refillable options
    • Simplify waste-free routines
    • Be multi-functional
    • Provide a sensory experience
    • Take inspiration from facial skincare
    • Adopt a gender-neutral mindset
    • Acknowledge demand for more inclusive products
    • Focus on function, not gender
  5. Planning ahead: next five years

    • Take notes from facial skincare
    • Evolve from natural to clean to eco-ethical
    • Elevate engineered natural ingredients
    • [Graph] US: product type purchases, October 2019
    • Address challenges from non-invasive procedures
    • Develop maintenance products
    • Partner with experts and professional services
  6. Four Winning Strategies for the future

    • MARKET OVERVIEW: KEY DATA AND INTERPRETATION (SHAVING & DEPILATORY PRODUCTS)

      • MARKET OVERVIEW: KEY DATA AND INTERPRETATION (DEODORANT)

        About the report

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        The consumer

        What They Want. Why They Want It.

        The Competitors

        Who’s Winning. How To Stay Ahead.

        The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

        The Innovations

        New Ideas. New Products. New Potential.

        The Opportunities

        Where The White Space Is. How To Make It Yours.

        The Trends

        What’s Shaping Demand – Today And Tomorrow.

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