Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Future of Snack Bars market, and the behaviours, preferences and habits of the consumer.

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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • The plant protein movement
  • The emphasis on ‘real’ and ‘simple’
  • New flavours, textures and formats add excitement

The big stories

Snack bars are moving towards plant proteins and the search for the next ‘hot’ plant protein continues. Simplicity and naturalness remain in the spotlight but lending an air of excitement with new flavours, textures and formats are also prevalent.


In the next two years

Holistic health will receive more attention, with brands looking to offer physical and mental health benefits. Collagen, fibre and coconuts will be among the ingredients to watch. Meanwhile, freezing has been recognised as an opportunity to create a new snack occasion.


In five years and beyond

New functionalities will need to be explored to connect with health-minded individuals. In addition, the sustainability issue will grow in importance and greater focus will be given to brand mission statements that inspire and unite consumers.

Expert analysis from a specialist in the field

Written by Honorata Jarocka, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

“Vegan-friendly positionings are increasingly common in the global snack bar category, with the US accounting for the biggest proportion of both high-protein and vegan launches between 2015 and 2019. Of all global high-in-protein snack bars introduced in this period, 15% also carried a vegan claim. Ample room exists for vegan protein brands to carve out a bigger share of this category given the growing appeal of plant proteins.”

Food & Drink Analyst

Table of Contents

  1. the big stories

    • The plant protein movement
    • The emphasis on ‘real’ and ‘simple’
    • New flavours, textures and formats add excitement
    • [Graph] Global: snack bar launches featuring high/added protein and vegan claims, as a % of all launches, 2015-19
    • [Graph] Global: snack bar launches featuring selected ‘free from’, ‘minus’ and ‘natural’ claims, 2015 vs 2019
    • [Graph] Global: children’s snack bar launches vs all other snack bar* launches, average sugars content (g per 100g), 2015 vs 2019
  2. in the next two years

    • Supporting physical and mental wellbeing
    • Ingredients and nutrients to keep an eye out for
    • Snack bars make their way into the freezer
    • [Graph] Global: snack bar launches that contain hydrolyzed collagen, as a % of all launches, 2015-19
  3. in five years and beyond

    • Snack bars of the future: new functional benefits
    • Snack bars of the future: ultra eco-friendliness
    • Snack bars of the future: mission-driven brands
  4. key market data

    • [Graph] Global: snack bars, volume sales (000 tonnes), top five markets, 2019 (est)
    • [Graph] Global: snack bars, new product launches, top five countries, 2019
    • [Graph] Global: snack bars, new product launches, top five flavour components, 2019
    • [Graph] Global: snack bars, new product launches, by top five textural descriptors (excluding ‘not specified’), 2019

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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