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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Bathing: the ultimate health and wellness ritual
  • More focus on multi-sensory experiences
  • Meet the needs of multicultural and male consumers
  • Make ethical and sustainability strategies a priority

What you need to know

Immediate future: next 2 years

Bath products that help to relax the body and mind will stand out as simple and effective wellness solutions. Innovative products that go beyond basic cleansing can transform showering and bathing into a more stimulating experience.

Planning ahead: next 5 years

Shifting demographic trends will force brands to expand their product options to better meet the specific personal care needs of multicultural and male consumers. As more people become concerned with environmental issues, it is crucial to have strong ethical and sustainability strategies in place.

Market overview: key data

Indonesians prefer premium products, while China’s consumers will become increasingly cautious with their spending.

Expert analysis from a specialist in the field

Written by Olivia Guinaugh, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Bath products that relax the body and mind will stand out to consumers who seek ways to improve their mental wellbeing.
Olivia Guinaugh
Home & Personal Care Analyst

Table of Contents

  1. immediate future: the next 2 years

    • Mitigate stress drivers
    • Focus on new and ancient ingredients
    • Elevate the self-care experience
    • Reinvent the wash experience
    • Make bathing/showering more fun
    • Provide sensory cues linked to efficiency
    • [Graph] Benefits sought in soap, bath and shower products, November 2017
  2. Planning ahead: the next five years

    • Fill the gap in the market
    • Offer specific skincare solutions
    • Use the right message
    • Support communities and farmers
    • Reduce waste
    • Incentivize eco-friendly behavior
  3. Market Overview: Key Data

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

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    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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