Discover the latest global trends and innovations across the specialized nutrition market. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.


Where we are now

As a path forward from COVID-19 becomes clearer, the pandemic leaves behind a swathe of wider non-communicable diseases (eg diabetes) that are under-supported by fragile healthcare systems. As a result, consumers will be spending more on specialized products to support health, creating opportunities for brands in the new normal.

The next two years

The pandemic has exposed health concerns (eg eye health) that will grow in tandem with a trend toward more health data generated from advanced fitness wearables. This combination will support interest in smart nutrition. Plant-based products will continue to grow in sports nutrition and pave the way for further sustainability claims.

In five years and beyond

The next target for personalization is infant nutrition, with early concepts and services already emerging. Demand for foods for special medical purposes will encourage more universal access and direct-to-consumer services. The new normal will see elevated trust in science allowing for lab-grown products to reach the market.

Expert analysis from a specialist in the field

Written by Rick Miller, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Brands must focus on growing health concerns, smart nutrition and sustainable sports nutrition. Beyond that, lab-grown and infant personalization await.

Rick Miller
Associate Director for Food & Drink

Table of Contents

  1. where WE are now

    • EMEA:
    • APAC:
    • Americas:
  2. In the next two years

    • Next normal shapes health and nutrition priorities
    • Preventative health promotes smart nutrition
    • Plant-based expedites sustainable sports nutrition
    • [Graph] Global: % plant-based* launches within the global performance nutrition category with sustainability-related claims, 2016-20
    • [Graph] Global: % of plant-based* launches within the global performance nutrition category by year, 2016-20
  3. In five years and beyond

    • Personalisation will target infant nutrition
    • FSMPs embrace universal accessibility
    • The next normal has ushered in the new natural
    • [Graph] Select European countries, food and drink future and sustainability: "I would eat lab-grown food” (eg grown from animal/plant cells), Dec 2019

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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