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- The Future of Specialized Nutrition 2022
The Future of Specialized Nutrition 2022 is a global specialized nutrition market report that covers the latest innovations and consumer trends across the global nutrition market in 2022. Our global specialized nutrition market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.
Global Nutrition Market Landscape
Brands in the specialized nutrition market have received a boost from the pandemic in the form of reduced invasiveness barriers to at-home testing. This shift means that amid the ‘other pandemics’ left behind during COVID-19, such as diabetes, there are huge opportunities to shift specialized nutrition products into a more personalized era.
Global Nutrition Trends in the Next Two Years
The active lifestyle sub-category now dominates much of the sports nutrition industry but the next shift in the sector is fashion-forward. Brands in the sports nutrition industry will utilize the strategies that made athleisure a phenomenon in fashion to bring more performance nutrition in an ultra-stylish package, ideal for a digitally social society.
In addition, an increase in plant-based baby formula launches can be expected across the global nutrition market due to growing pressure for consumers and brands to be sustainable.
Global Nutrition Trends in the Next Five Years and Beyond
Technology will be able to complement brands in the global nutrition market by providing a new way of interacting with an immersive digital world via the metaverse. In addition, the alternative, plant-based proteins sector will see greater mass-market traction through the appeal of value and sustainable food sources.
To discover more about The Future of Specialized Nutrition Market Report 2022, read our US Nutrition Drinks Market Report 2022, or take a look at our extensive Global Health and Fitness Market Research.
Expert Analysis from a Specialist in the Field
This report, written by Rick Miller, a leading analyst in the Food & Drink sector, delivers in-depth commentary and analysis to highlight current trends in specialised nutrition 2022 and add expert context to the numbers.
Brands need to step boldly into the personalised and more digitally connected era, tackling the big post-pandemic health issues and embracing category shifts.
Rick Miller
Food & Drink Associate Director for Specialised Nutrition
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Where we are now
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In the next two years
- Sports nutrition will embrace athleisure appeal
- Gut health becomes even more personal
- Plant-based formula grows via Climate Complexity
- Graph 1: feeding frequency of infant formula/toddler milk to youngest child by parents, 2022
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In five years and beyond
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