The Future of Suncare 2023 is a global market report that covers the latest innovations and consumer trends across the global suncare market in 2023. Our future of suncare market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Global Suncare Market Landscape

The global suncare market has largely remained steady over the last year, led by continuous blurring with skincare and base makeup.

Skin-friendly claims have expanded across the global suncare market, with brands focusing on targeting consumers interested in suncare formulas enriched with skincare ingredients. There are opportunities for suncare brands to focus on skin health rather than just on sun protection. Supporting and protecting the microbiome will become important elements when creating products.

  • 84% of launches in the global suncare market have addressed sun and sunbed exposure over the past five years.
  • 72% of US suncare buyers are interested in sun protection products infused with probiotics.

Global Suncare Market Trends in the Next Two Years

Value and trust will be key drivers in the global suncare market as prices continue to rise. Meanwhile, suncare innovation needs to move faster to embrace more sustainable and eco-friendly values to strengthen consumers’ emotional bonds to suncare.

The future of suncare will be influenced by brands trying to amplify loyalty by pushing for greater inclusivity with diverse offerings that celebrates differences.

Future of Suncare in Five Years and Beyond

As concerns around climate change escalate, demands for protection and climate adaptation will rise across the global suncare market.

The future of suncare will see stronger advertising that aims to raise awareness of sun exposure through technology and explore ways to enforce protection. Mintel predicts that the aftersun market will grow, especially with temperatures expected to rise in the coming years.

  • 42% of female suncare buyers in the UK aged 16-24 would be interested in suncare products that are ocean-friendly.

To discover more about The Future of Suncare Market Report 2023, read A Year of Innovation in Suncare 2022 Market Reportor take a look at our extensive Global BPC Market Research.

Expert Analysis from a BPC Specialist

This report, written by Reiko Hasegawa, a leading analyst, delivers in-depth commentary and analysis to highlight current global suncare market trends and add expert context to the numbers.

Independent suncare is at risk. Expanding beyond SPF and into a broader, more emotional space will drive category relevancy, consumer engagement and value growth.”

Senior Beauty and Personal Care Analyst

Table of Contents



      • Drive penetration by putting health and wellness at the forefront of suncare
      • Graph 1: skincare and colour cosmetic launches with SPF, 2022
      • Graph 2: suncare launches with barrier claims, 2018-22
      • Boost consumption with narratives around safe, ethical/eco-friendly yet effective suncare
      • Graph 3: mineral/physical-based* suncare launches, 2018-22
      • Graph 4: suncare launches with ocean/reef claims, 2018-22
      • Amplify loyalty by pushing for greater inclusivity
      • Graph 5: product usage of suncare and skin protection products, 2021
      • Graph 6: usage of skincare products with SPF, by gender and age, 2021

      • Climate-proof the skin via technology

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

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    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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