Key points included

  • Hummus and salsa reign supreme
  • Sustainable spreads from field to fork
  • Sugar, less sugar or no sugar at all?

The big stories

Dip brands should not forget hummus and salsa reign supreme: they should launch variants of these over new dips. Sustainability is in the spotlight, with environmental and palm oil-related claims featuring often. Sugar concerns have driven the rise in low/no sugar claims and ‘intense fruit’ variants in sweet spreads


In the next two years

Consumers seek more texture and functionality from their foods. Dips can react through a wider usage of different toppings. Nut butters have focused on protein, but there is a huge space for more functional claims. Spread brands should stick to major themes, ie sustainable formulations, exciting flavours and premium ingredients.


In five years and beyond

The future will see technological enhancements that will solve major issues in the production of certain ingredients. For example, scientists will look at the rising allergy problem by finding ways to remove the allergens from ingredients, eg peanuts. Also, synthetic palm oil should help to curb issues around deforestation.

Expert analysis from a specialist in the field

Written by Edward Bergen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The market may be flooded with hummus and salsa options. However, there are still many opportunities to innovate with flavour and functionality. Edward Bergen
Global Food & Drink Analyst

Table of Contents


    • Hummus and salsa reign supreme
    • Sustainable spreads from field to fork
    • Sugar, less sugar or no sugar at all?
    • [Graph] Europe: interest in sweet or savoury spreads with added health benefits (eg vitamin fortified, omega-3 oils), 2018
    • [Graph] Global: top five ethical and environmental claims in sweet and savoury spreads over time, 2015-19 (Jan to Nov)
  2. In the next two years

    • Dip topping opportunities are endless
    • Enriched beyond protein
    • Reformulating the foundations
    • [Graph] Europe: sweet or savoury spreads with unusual/interesting textures (eg chunky, crunchy), 2018

    • New technologies will solve food crises
    • New technologies to remove allergens
    • New technologies to create palm oil
  4. key market data

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us