Global Annual Review: what's now and what's next for the tea market.

Julia Buech, Global Food & Drink Analyst

Table of Contents

  1. The big stories

    • Tea is on a lifestyle mission
    • The experience factor
    • Botanicals boost RTD tea
    • [Graph] Europe: black/green tea launches flavoured with added herbs/spices, Dec 14-Nov 18
  2. in the next two years

    • Insta-worthy specialties
    • Potential for probiotics
    • Plastic-free becomes a must
  3. In five years and beyond

    • New era of 'fair' tea
    • Tea for the foodie
    • Oral care opportunity
  4. Key market data

    • [Graph] Global: tea & infusions, retail volume sales (tonnes), top 5 markets, 2018 (est)
    • [Graph] Global: tea and infusions (retail), fastest growing markets (5 years CAGR by value, 2013-17)
    • [Graph] Global: tea and infusions, retail market per capita consumption (kg), top five markets, 2018 (est)
    • [Graph] Global: tea launches, by format and region, Dec 17-Nov 18
    • [Graph] Global: tea and RTD tea launches, by region and sub-category, Dec 17-Nov 18

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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