Discover the latest global trends and innovations across the tea market. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.

Where we are now

In the COVID-19 pandemic, tea has become a go-to drink. Launch activity shows a continued focus on ethical, natural, functional and sugar-free claims.

In the next two years

Holistic health becomes a growing, urgent priority. New horizons are opening for probiotic tea. Cold tea (in tea bag format) shows potential as a better-for-you soft drink alternative.

In five years and beyond

The environmental impact of tea farming will move into focus. Eye health and enhanced sensorial experiences offer new routes for brands to explore.

Expert analysis from a specialist in the field

Written by Julia Buech, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Explore holistic health, new functional health frontiers, and the role of cold tea in new formats as a better-for-you soft drink alternative.

Julia Buech
Food & Drink Analyst

Table of Contents

  1. where we are now

    • [Graph] Select European markets: “I have been drinking tea more frequently since the COVID-19/coronavirus outbreak started”, 2020
    • [Graph] Global: tea & RTD tea launches, select claim categories, 2017-20
    • EMEA: sparkling, relaxing, floral tea
    • APAC: sugar free, dietary fibre, hojicha
    • Americas: craft tea, biodegradable packs
  2. in the next two years

    • Holistic health, a growing priority
    • New horizons for probiotic tea
    • Tea, the cool soft drink alternative
    • [Graph] Select European markets: consumers who agree cold brew tea (ie tea made with cold water) is a good alternative to soft drinks, all vs 25-34 year olds, 2020
    • [Graph] Global: average sugars content in RTD tea launches, by region, 2017 vs 2020
  3. in five years and beyond

    • Environmental impact of tea farming
    • Eye health and protection against blue light
    • Enhanced sensorial experiences

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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