The Future of Tea 2022 is a global tea market report that covers the latest global innovations and consumer trends across the global tea industry in 2022. Our global tea market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.



Global Tea Market Landscape

The future of tea innovation is focused around meeting consumers’ needs for ethical and functional health benefits. Brands in the global tea market are facing increased pressure to address sustainability and ethical concerns. Meanwhile, supply chain issues are impacting the global tea market.


Global Tea Trends in the Next Two Years

The future of tea will see an increase interest in holistic tea that is designed for harmonizing the body and mind by harnessing the power of ancient wisdom.

Meanwhile, brands in the global tea market are also addressing consumers’ need for quick and convenient tea drinks and sugar reduction continues to account for a large amount of launch activity in the APAC region.


Global Tea Trends in the Next Five Years and Beyond

Western-grown local tea will emerge and it is expected that consumers will seek out teas that can support healthy living and their immune systems.

Meanwhile, the global tea market will enter the metaverse, and block chain-powered technology will hold brands more accountable for their actions.

To discover more about The Future of Tea Market Report 2022, read our US Tea and RTD Tea Market Report 2022, or take a look at our extensive Global Tea Market Research.


Expert Analysis from a Specialist in the Field

This report, written by Julia Buech, a leading analyst in the Food & Drink sector, delivers in-depth commentary and analysis to highlight current trends in the Tea Market 2022 and add expert context to the numbers.

The prevailing holistic wellness ethos is extending to beauty and planetary health.

Julia Buech
Julia Buech
Global Food & Drink Analyst

Table of Contents

  1. where we are now

    • Graph 1: tea/RTD launches, by subcategory, 2017-22
    • Graph 2: tea & RTD tea launches, select claim categories, 2017-22
  2. in the next two years

    • Tea for body and mind
    • Graph 3: features in an ideal cup of tea, 2021
    • A beauty makeover
    • Graph 4: edible beauty supplement ingredients consumers perceive as most effective for beauty enhancement, 2020
    • A greener future
  3. in five years and beyond

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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