The tea category is expanding into new drinking occasions, solidifying its position as the drink for relaxation, while meeting consumer demand for sustainability.

Tan Heng Hong, Senior Food & Drink Analyst

Table of Contents

    • Where we are now
    • In the next two years
    • In five years and beyond
  1. In the next two years

    • Mintel's perspective
    • Expanding the consumption occasions for tea
    • Cold brew tea can support and hydrate consumers who work out
    • Sparkling and non-caffeinated options can improve tea's hydration appeal
    • Tea can play a greater role to deliver a natural energy boost
    • Harness popular culture to attract younger consumers to the afternoon tea ritual
    • Tea can ride the snackification trend
    • More ways to boost moods and ease the mind
    • Tea is the go-to drink to relax
    • Tea that calms the mind can boost cognitive performance
    • Harness more visually-captivating ingredients and colours to ease the mind
    • Packaging aesthetic is a missing piece in mood enhancement
    • Satisfy consumer fascination with relaxing tea ingredients from around the world
    • Interpreting the map
    • Sustainability will still be a high priority
    • Consumers favour eco-responsible tea brands
    • Graph 1: % of tea and RTD tea launches by ethical and environmental claiims , 2019-23
    • Brands will strive to eliminate plastic from tea bags
    • Clear up the confusion between biodegradable and compostable
    • Tea cubes can take on a greater role to tackle packaging waste
    • Recycled PET will be the way forward for RTD tea

    • Mintel's perspective
    • Climate change will impact sourcing and production
    • Diversification of tea ingredients will help to weather the storm
    • Graph 2: tea and RTD tea launches by ingredients, 2023
    • Emphasis will be on regenerative farming
    • Tea will be at the forefront of new wave of blurring
  3. key takeaways

    • Key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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