Discover the latest global trends and innovations across the Vitamins, Minerals and Supplements market for 2022. Our forward-looking report identifies growth opportunities and consumer attitudes in the VMS market. The Future of Vitamins, Minerals and Supplements market report dives into important advances expected across the VMS industry over the next five years and beyond.

Current Market Landscape of Vitamins, Minerals and Supplements

There is a growth in the vitamin and minerals market as immunity has remained a top priority for consumers as they look for ways to stay healthy, a demand that has persisted throughout the pandemic. The stress and anxiety of the pandemic have also taken a toll on consumers, driving new innovations in nutritional and organic supplements market for mental wellbeing.

  • In Brazil, 27% of VMS users have started taking more vitamins and supplements since the pandemic started.


Vitamins, Minerals and Supplements Market Trends in the Next Two Years

The nutritional supplements industry will focus on helping consumers feel their best inside and out with sustainable and inclusive solutions. The vitamin and mineral supplements global market will need to evolve in order to will need to keep pace with consumers’ demand for holistic and personalized offerings, addressing their health needs for today and tomorrow.

Vitamins, Minerals and Supplements Market Trends in Five Years and Beyond

Looking forward, wellness will become even more holistic and more integrated with technology. For the future of the VMS industry, this means delivering on promises with high quality, bioavailable products and going beyond product offerings with complementary wellness tools and support for nutrition equity.

Expert Analysis from a Specialist in VMS

This report, written by Stephanie Mattucci, a leading analyst in the Global Food Science sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As the world learns to live alongside COVID-19, brands will need to go beyond immunity with personalized solutions that protect health holistically.

Stephanie Mattucci
Associate Director, Global Food Science</blockquote

TFO Vitamins, Minerals and Supplements 2022

Table of Contents

  1. Where we are now

  2. in the next two years

    • Personalized supplements evolve
    • Embrace holistic beauty with inclusive solutions
    • Graph 1: motivations to prioritize health, 2021
    • Graph 2: beauty and personal care attitudes*, 2021
    • Defend the planet and consumers against pollution
    • Graph 3: percentage of VMS launches with ethical/environmental claims, by year, 2017-21
  3. in five years and beyond

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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