Report Summary

Future-proofed VMS optimises holistic weight management, adapts to modern lifestyles and pioneers pro-longevity and sustainable breakthroughs for health across generations.

Michelle Teodoro, Global Food Science Analyst

Table of Contents


    • Where we are now
    • In the next two years
    • In five years and beyond

    • Mintel’s perspective
    • Activate a 360-degree approach in weight management
    • There is a need for a holistic approach in weight management
    • Address both visceral and subcutaneous fat types for optimal weight management
    • Gut check weight management with supplements
    • Enhance GLP-1 production with natural alternatives in supplements
    • Step up weight management with VMS that boost insulin sensitivity and blood glucose control
    • Beyond calories: expanding dietary fibres provide new dimension in weight control
    • Weighing the mind: integrate psychological support for weight management
    • Look at a multifaceted approach that addresses the psychological challenges of managing weight
    • Modernise VMS for today and tomorrow’s generation
    • Modernised VMS can integrate health and nutrition into consumers’ daily routines and lifestyles
    • Mainstream food and supplement brands forge ahead with gummies and convenience-led formats
    • Fun, functional VMS will draw in Gen Z consumers
    • Beyond gummies: deliver essential nutrients to Gen Z with discreet dosing formats
    • Make VMS a source of easy nutrition for seniors
    • Modernise traditional medicine in the age of instant wellness
    • Revamp ancient cures with modern taste and ease
    • Empower future seniors with pro-longevity
    • Maximise the health span of future seniors
    • Gen X and Older Millennials are key audiences for health-span-boosting VMS
    • Graph 1: interest in vitamins, supplements and OTCs, 2023
    • Graph 2: activities consumers have been doing regularly in the past six months to stay healthy, 2022
    • Slow or reverse the biological clock of future seniors with ‘pro-longevity’ supplements
    • Graph 3: reasons for consuming VMS, 2023
    • Consider pro-longevity nutrients and ingredients to slow biological ageing: Elivity
    • Consider pro-longevity nutrients and ingredients to slow biological ageing: Tally Health
    • Ingredient to watch for ‘pro-longevity’: nicotinamide mononucleotide (NMN)
    • Lifestyle-focused customisation in VMS offers positive-ageing marketing
    • Enhance longevity for women during menopause and perimenopause
    • A healthy gut microbiome can support women during menopause and perimenopause
    • Consider menstrual health support for longevity

    • Mintel’s perspective
    • Beyond survival: how VMS innovations shape climate change resilience
    • Beat the heatwave with electrolyte-infused VMS for hydration and temperature control while on the go
    • Deliver optimal health and nutrition during cold weather
    • The future of VMS is likely to see a greater emphasis on bioavailability
    • Sirio Pharma enhances supplement bioavailability with innovative bionics-inspired technology
    • VMS companies are starting to tackle the challenges on bioavailability
    • Recent cutting-edge technologies and product formulations are significantly progressing bioavailable supplements
    • Precision fermentation can fuel a sustainable green revolution in VMS
    • Recent plant-based innovations and studies highlight advances in sustainable VMS
  4. Key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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