The Future of Vitamins, Minerals and Supplements 2023
$2,995 (Excl.Tax)
$2,995 (Excl.Tax)
The Future of Vitamins, Minerals and Supplements 2023 is a global market report that covers the latest innovations and consumer trends across the global vitamins and supplements industry in 2023. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and Americas over the next five years and beyond.
Across the globe, consumers are shifting towards a preventative approach to health. Supplement producers should look to develop products that help consumers adopt the mindset of prevention. Sustainability is also a growing concern among consumers, and brands need to start addressing the sustainability of their products and focus messaging to align with consumer demands.
Consumers will continue to use vitamins and supplements to prevent health issues and they will be looking for personalized nutrition (such as gut microbiome health and blood glucose tracking), and supplements that offer targeted nutrition for different life stages. Alcohol moderation is a growing trend in Europe, and functional alternatives for alcohol will also emerge as an opportunity for supplements brands.
Brands will need to reconsider the role of novel technologies in vitamins and supplements, particularly when it comes to sustainability. Technologies like precision fermentation and cellular agriculture hold the potential to produce ingredients with less resources, thus improving ingredient sustainability.
To learn more about the global vitamins, minerals and supplements market, explore our extensive market research.
This report, written by Emma Schofield a leading global food science analyst, delivers in-depth commentary and analysis to highlight current global trends and add expert context to the numbers.
Supplement producers can help consumers shift towards a preventative, life-course approach to health and consider sustainably produced ingredients from novel tech.
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.