Discover the latest global trends and innovations across the water, sports and energy drinks markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.


Where we are now

The pandemic-enforced reduction in out-of-home consumption has been challenging for waters, sports and energy drinks. However, flavoured sparkling water is rebuffing the reusable bottle threat. And energy drinks, which are busily cutting sugar content, are in demand among weary consumers.

In the next two years

Consumers will be spending more time at home, regardless of whether pandemic restrictions are relaxed. As such, bottled water’s pure image may benefit from concerns about tap water, energy drinks can target mental stimulation more overtly than physical, and sports drinks have a generation of in-home exercisers to engage with.

In five years and beyond

The worsening climate crisis will make life even tougher for bottled water. So brands need to be indisputable champions of good causes, and make a societal difference that is positive enough to outweigh consumers’ other concerns. Energy drinks will leverage their gamer fuel reputation by embracing the eco-activist gaming trend.

Read on to discover more details or take a look at all of our Bottled Water market research and Sports and Energy Drinks market research

As huge as the challenges are for these sectors, they each boast the potential to stay relevant and exciting as consumer demands change in the future.

Alex Beckett, Associate Director – Mintel Food & Drink

Table of Contents


    • EMEA: sustainability and functionality
    • APAC: shifting user groups and health
    • Americas: sparkling water and sugar-free
  2. in the next two years

    • Changing times require altered tactics
    • Energy drinks are in demand but face competition
    • Flavoured waters will double-down on health boosts
    • [Graph] UK: top three health factors that consumers would like information on, by age group, August 2020
    • [Graph] Global: soft drink launches with caffeine as an ingredient, by sub-category, 2017-20
  3. in FIVE years and beyond

    • Bottled water over-delivers on ethics
    • Energy drinks launch DTC boosting kits
    • Climate crisis gaming is embraced by energy drinks

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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