Global Annual Review: what's now and what's next for the water, sports and energy drinks markets.

Alex Beckett, Associate Director – Mintel Food & Drink

Table of Contents

  1. The Big STories

    • Bottled water is found to contain microplastics
    • Coke tightens its grip on sports and energy drinks
    • Bottled water reacts to reusable bottle trend
    • [Graph] Selected European markets: 'Bottled water should be 100% free of plastic particles (eg microplastics)', 2018

    • Increased transparency around natural flavours
    • Relaxing waters will be more prevalent
    • Traditional medicine in energy drinks
    • [Graph] Selected European countries: 'The flavour of flavoured water should come from a small amount of natural juice rather than more processed ingredients,' 2018
  3. in five years and beyond

    • Healing crystals will emerge in waters
    • Sourcing electrolytes back to named oceans
    • Powder sachets of energy drinks
  4. key market data

    • [Graph] Global: sports drinks, retail market volume consumption per capita, 2018 (est)

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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