Discover the latest global trends and innovations across the US wine industry. Our forward-looking report identifies areas which are evolving, consumer attitudes, and important advances expected across global wine industry trends over the next five years and beyond.


Current market landscape of the future of the wine industry market

Wine and spirits have focused innovation on dialing up more natural ingredients to position as premium-quality. Drinkers who felt better-off financially treated themselves to at-home cocktails that featured premium spirits. Hard seltzer growth slowed in the US, while brands ramped up launches in markets such as Europe and Australia.

The Future of Wine and Spirits: 2022 market trends in the next two years

Consumer concern on the environment will see brands step up eco stories. As drinkers navigate the subsiding pandemic and onset of inflation, brands should connect with drinkers’ emotions in ways that lift mood, relaxes, or offers a lifestyle. As younger drinkers moderate alcohol, brands will offer permissible options to re-engage.

The Future of Wine and Spirits: 2022 market trends in five years and beyond

Brands will work harder to show eco-friendliness by flagging and verifying a simple, measurable term on pack, like ‘carbon-neutral’. Climate change will see brands turn to technology to boost eco stories via molecular products that use minimal resources. Brand owners will diversify into the soft drinks space as alcohol declines.

Expert analysis from a specialist in the field

This report, written by Martin Pasco, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As COVID-19 restrictions lift, brands will need to share more on sustainability, tap into emotional benefits to prove value, and re-engage with younger moderators.

Martin Pasco
Martin Pasco
Global Analyst – Mintel Food and Drink

Table of Contents

  1. where we are now

  2. in the next two years

    • Step up storytelling as sustainability roars back
    • Graph 1: top five environmental claims used by wine and spirits and alcoholic RTD** launches , 2015 vs 2021
    • Flag mood and lifestyle benefits to prove value
    • Graph 2: consumers who agree that they are experiencing COVID fatigue, and expect things to be back to normal, by age, 2021
    • Re-engage younger drinkers with permissible spirits and wines
    • Graph 3: proportion of respondents who agree that flavour and health drive their drinks choices, 2020
    • Graph 4: flavours typically consumed nowadays in alcoholic beverages by drinkers aged 22-34, 2020
    • Graph 5: important attributes when trying to make a healthier alcohol choice, for drinkers aged 22-34, 2021
  3. in five years and beyond

    • Graph 6: proportion of consumers* who value brands which commit to making lower carbon emissions, when making food and drink choices, 2021
    • Graph 7: important environmental factors when choosing food or drink, “protects water (eg lakes, oceans)”, 2021*

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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