The Future of Wine and Spirits 2023 is a global market report that covers the latest innovations and consumer trends across the global wine and spirits industry in 2022. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.



Global Wine Market – Current market landscape

Mintel’s Future of Wine and Spirits Market Report outlines that adults have grown accustomed to drinking at home, primarily driven by-premise closures during COVID-19. Consumers who now feel the impact of the cost of living crisis will continue to stay at home and entertain with retail-purchased alcoholic drinks. Some shoppers will trade down for grocery staples, but many home stayers still aspire to drink less but better quality spirits, wines and alcoholic RTDs.

  • 46% of Chinese consumers prefer to spend their evenings at home, rising to 49% for ages 18-24.
  • 21% of Brazilian alcohol drinkers are drinking more alcohol at home to save money, rising to 28% for ages 45-54.
  • 49% of US spirit drinkers agree that they are flexible with price for a brand of spirits they trust.

Global Wine & Spirits Market – Trends in the next two years

The cost of living crisis will extend drinkers’ desires to treat themselves to affordable luxury brands at home. Health-conscious and cash-strapped drinkers will continue to seek moderate, permissible drinks in the global wine market. Meanwhile, Mintel’s market research identifies that environmental claims are extending beyond sustainable packaging as producers strive to meet consumer demand for more sustainably produced alcohol.

Global Wine Market – Trends in the next five years and beyond

The future of wine and spirits will experience advancements in technology that will enable in-store refills for spirits and bottle return and reuse schemes for wine. Synthetic lab-made alcohol start-ups with low carbon footprints will scale up as they attract investment and drinker interest. Moreover, technology will enable next-generation low-alcohol substitutes that offer relaxation without hangovers.

To discover more about The Future of Wine and Spirits Market Report 2023, read our US Wine Market Report 2022or take a look at our extensive Global Alcoholic Drinks Market Research.

Expert Analysis from a Drinks Specialist

This report, written by Martin Pascoa leading analyst, delivers in-depth commentary and analysis to highlight current global wine market trends and add expert context to the numbers.

As the pandemic subsides and the cost of living crisis unfolds, brands should offer affordable luxury, permissibility, and make water advocacy their next eco story.

Martin Pasco
Global Analyst – Food & Drink

Table of Contents

  1. where we are now

  2. in the next two years

    • Dial up affordable luxury as inflation bites
    • Graph 1: select consumer perceptions of personal financial situations over the next year, by market, 2022*
    • Graph 2: select attributes seen by consumers as defining premium spirits, 2022
    • Tap permissibility to engage alcohol moderators
    • Graph 3: proportion of consumers who consume alcoholic drinks but have cut back, 2022*
    • Graph 4: launches of select alcoholic drink sub-categories with select minus or natural claims, 2020-22
    • Make water stewardship the next eco story
    • Graph 5: top seven ethical and environmental claims used by wine and spirits launches, 2018 vs 2022
    • Graph 6: consumers who agree environmental factors such as water protection are important when making food and drink choices, 2021*
    • Graph 7: select water-related ingredient claims made by whisky and vodka launches, 2018-22
    • Graph 8: top seven ethical and environmental claims used by wine launches, 2018 vs 2022
    • Graph 9: consumers who mention water shortages within their top three environmental concerns, 2022*
  3. in five years and beyond

    • Graph 10: proportion of total wine launches offered in 750ml pack size, by market, 2018-22
    • Graph 11: consumer net agreement with the statement, “Science can provide solutions to the climate crisis”, 2022*
    • Graph 12: reasons why alcohol drinkers reduced or limited alcohol intake in the last 12 months, 2022

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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