Description

As brand loyalty comes under threat, brands should offer value options, flag permissibility and link the cost of eco claims to benefits like superior taste.

Martin Pasco, Global Analyst – Mintel Food & Drink

Table of Contents

  1. what you need to know

  2. in the next two years

    • Offer value options as brand loyalty comes under threat
    • Graph 1: consumer solutions to spirits purchases when trying to save money, 2022
    • Permissible spirits and wines will grow
    • Graph 2: consumers who agree that maintaining good mental health is key to overall wellbeing, 2023
    • Graph 3: launches of select alcoholic drink sub-categories with select minus or natural claims, 2021-23
    • Graph 4: proportion of consumers aged 18-34 who have consumed non-alcoholic versions of spirits and wines in the last three months, 2023
    • Justify the value of eco claims in a cost-of-living crisis
    • Graph 5: eco claims made by spirits, wines and FAB launches, 2019 vs 2023
    • Graph 6: factors that influence the wine purchase decision, 2022
  3. in five years and beyond

    • Collaborate with at-home AI cocktail creation apps
    • VR will create immersive brand experiences at home
    • Graph 7: appeal of consuming food/drink on your own while experiencing a virtual reality environment (eg a beach with the sound of waves), by generation, 2022
    • Diversify drinks offerings as growth declines
  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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