Facing uncertainty, consumers can rely on yogurt and desserts for affordable indulgence, nutrition and authenticity.

Caroline Roux, Consultant Analyst

Table of Contents


    • Where we are now
    • In the next two years
    • In five years and beyond
  2. in the next two years

    • Mintel's perspective
    • Yogurt and desserts offer multi-faceted indulgence
    • Yogurt and desserts will dial up their credentials as affordable indulgence to oppose ice cream competition
    • In the US, yogurt brands will innovate towards uncompromising indulgence
    • In Asia, there is room for yogurt to be a dessert option
    • Consumers need comfort from indulgent food
    • From 'honest' to 'clean' indulgence
    • Yogurt will protect health in the long term
    • Embrace the shift towards a preventative approach to health
    • Graph 1: 'How well you age is based mostly on the way you live (eg staying fit, proper nutrition)', 2024**
    • Brands are mainstreaming protein to make it a hero nutrient for healthy ageing
    • Yogurts will link their inherent nutrition to holistic health, including mental wellbeing
    • Yogurt consumption reduces the risk of developing type 2 diabetes
    • With antioxidants, plant-based yogurt can protect consumers from conditions of ageing
    • Yogurt and desserts will be 'heritage food'
    • During 'the' election year, the connection between national food and heritage will be a hot topic
    • Graph 2: 'Food is the main way I stay connected to my culture/heritage', 2021**
    • Brands can cater to the needs of a growing number of consumers who have migrated outside of their home countries
    • Heritage food through the ages
    • To protect their food heritage, consumers will resist products made using novel technologies
  3. in next five years and beyond

    • Mintel's perspective
    • Include liver health in holistic gut health and hormonal balance
    • Position yogurt and desserts as cooling and refreshing food during heat waves
    • The rising price of cocoa can accelerate the relevance of alt-chocolate
  4. Key takeaways

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

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