Description

“During the stay-at-home period, out-of-home activities were not an option for most consumers, which gave in-home leisure alternatives a chance to thrive. Activities that typically involve on-site experiences, such as visiting museums and working out at fitness facilities, also found clever ways to shift to digital options for their members. Meanwhile, digital overload encouraged a resurgence of analogue joys and pastimes such as puzzles and board games.”
– Kristen Boesel, Senior Lifestyles & Leisure Analyst

Table of Contents

  1. Overview

    • Scope
      • Economic assumptions for market forecast
        • COVID-19: US context
        • Executive Summary

          • Analyst perspective: COVID-19 and Leisure
            • Analyst perspective: COVID-19 and Media
              • Key takeaways for Leisure and Entertainment
                • Short term (lockdown)
                  • Medium term (end of 2020)
                    • Longer term (1-2 years)
                      • The changing market
                        • Figure 1: Short-, medium- and longer-term impact of COVID-19 on the leisure and entertainment category, June 2020
                      • Key takeaways for out-of-home leisure
                        • Key takeaways for in-home leisure
                          • Market performance
                            • Figure 2: Consumer spending on leisure and entertainment, at current prices, 2015-25
                          • Looking to the future
                            • Figure 3: Mintel Trends Drivers – Shifts for the leisure and entertainment market, June 2020
                        • The Impact of COVID-19 on Consumers

                          • Consumers live with an elevated level of stress
                              • Figure 4: COVID-19 exposure and life disruption concern, March 4, 2020 – June 4, 2020
                            • Avoiding crowds is the biggest barrier for leisure and entertainment
                              • Lessons from other regions
                                • Mintel Trend Drivers
                                    • Figure 5: Mintel Trends Drivers
                                  • Wellbeing
                                    • Experiences
                                      • Technology
                                        • Rights
                                          • Identity
                                            • Value
                                              • Surroundings
                                              • The Impact of COVID-19 on the Market

                                                • Market performance
                                                  • Figure 6: Consumer spending on leisure and entertainment, at current prices, 2015-25
                                                • Looking back at the 2008 recession
                                                  • Figure 7: Consumer spending on leisure and entertainment, by market segments, at current prices, 2000-25
                                                • Out-of-home spending is limited
                                                  • Figure 8: Post-Covid spending priorities, Leisure and Entertainment, June 2020
                                              • The COVID-19 Impact on Music and Live Entertainment

                                                • State of the market before COVID-19
                                                  • Audio entertainment used, but not preferred
                                                    • Streaming boom elevated services
                                                      • Figure 9: Digital music services used in last 30 days, October 2018-December 2019
                                                    • Live entertainment complemented at-home listening
                                                      • Theater built an audience
                                                        • Short-term impact on the music and live entertainment market
                                                          • Public gatherings halt essential revenue
                                                            • Meeting consumer needs
                                                              • Medium-term changes in the music and live entertainment market
                                                                • Difficult to get people back in crowded places
                                                                  • Figure 10: Activities to do when social distancing measures are relaxed, May 28-June 4, 2020
                                                                  • Figure 11: Interest in returning to live events, April 16, 2020 – June 4, 2020
                                                                • Venues will likely shut down
                                                                  • Meeting consumer needs
                                                                    • Longer-term changes in the music and live entertainment market
                                                                      • Artists demand more control
                                                                        • Consolidation in the industry
                                                                          • Meeting consumer needs
                                                                            • Figure 12: Stephen King Twitter post, April 2020
                                                                        • The COVID-19 Impact on Movies and Television

                                                                          • State of the market before COVID-19
                                                                            • Digital services rival cable and satellite TV
                                                                              • Figure 13: Video services used, April 2019
                                                                            • Streaming wars commence with new players
                                                                              • Movie theater audience has been stable
                                                                                • Figure 14: Total US movie theater revenues, at current prices, 2014-19
                                                                              • Short-term impact on the movies and television market
                                                                                • Movie theaters closed and releases delayed
                                                                                  • Releases delayed
                                                                                    • Production halted
                                                                                      • Meeting consumer needs
                                                                                        • Medium-term changes in the movies and television market
                                                                                          • Hard to maintain the appeal of theaters
                                                                                            • Distributors will need to be strategic
                                                                                              • Meeting consumer needs
                                                                                                • Longer-term changes in the movies and television market
                                                                                                  • Tight budgets restrict new services
                                                                                                    • Movie theaters might shut down
                                                                                                      • Meeting consumer needs
                                                                                                      • The COVID-19 Impact on Gaming

                                                                                                        • State of the market before COVID-19
                                                                                                          • Gaming audience is growing
                                                                                                            • Figure 15: Gaming devices used, December 2019
                                                                                                          • People watch other people play games
                                                                                                            • Figure 16: Platforms to watch gaming content, December 2019
                                                                                                          • Changing revenue focuses within gaming
                                                                                                            • Short-term impact on the gaming market
                                                                                                              • Greater discussion around games and traffic to gaming servers
                                                                                                                  • Figure 17: PC and Console Gamer word cloud, March 1-April 12, 2020
                                                                                                                • Games delayed due to content
                                                                                                                  • Live events put on hold
                                                                                                                    • Meeting consumer needs
                                                                                                                      • Medium-term changes in the gaming market
                                                                                                                        • “Crunch” can delay more games
                                                                                                                          • Supply chain issues to hit hardware
                                                                                                                            • Meeting consumer needs
                                                                                                                              • Longer-term changes in the gaming market
                                                                                                                                • Move to primarily digital distribution
                                                                                                                                  • Difficult to justify live events
                                                                                                                                    • Meeting consumer needs
                                                                                                                                    • The COVID-19 Impact on Exercise and Fitness

                                                                                                                                      • State of the market before COVID-19
                                                                                                                                        • Figure 18: Exercise locations, January 2020
                                                                                                                                      • Short-term impact on the exercise and fitness market
                                                                                                                                        • Health and fitness clubs lose traction
                                                                                                                                          • Independent studios suffered
                                                                                                                                            • Consumers invest in in-home options
                                                                                                                                              • Figure 19: Social media mentions of “home workout(s),” March 1 – April 12, 2020
                                                                                                                                            • Spotlight: Peloton
                                                                                                                                              • Figure 20: Instagram post from Robin Arzón, Peloton instructor, April 2020
                                                                                                                                            • Meeting consumer needs
                                                                                                                                              • Medium-term changes in the exercise and fitness market
                                                                                                                                                • Meeting consumer needs
                                                                                                                                                  • Longer-term changes in the market
                                                                                                                                                    • Meeting consumer needs
                                                                                                                                                    • The COVID-19 Impact on Out-of-Home Leisure Activities

                                                                                                                                                      • State of the market before COVID-19
                                                                                                                                                        • The great outdoors
                                                                                                                                                          • Cultural activities
                                                                                                                                                            • Theme parks
                                                                                                                                                              • Figure 21: Favorite away-from-home leisure activities ranked, August 2019
                                                                                                                                                            • Short-term impact on the out-of-home leisure market
                                                                                                                                                              • Theme Parks
                                                                                                                                                                • Museums and zoos
                                                                                                                                                                  • Figure 22: Shedd Aquarium Instagram post, March 2020
                                                                                                                                                                • Camping and the outdoors
                                                                                                                                                                  • Meeting consumer needs
                                                                                                                                                                    • Figure 23: Social media mentions of “hiking trail(s),” March 1 – April 12, 2020
                                                                                                                                                                  • Medium-term changes in the out-of-home leisure market
                                                                                                                                                                    • Meeting consumer needs
                                                                                                                                                                      • Longer-term changes in the out-of-home leisure market
                                                                                                                                                                        • Meeting consumer needs
                                                                                                                                                                        • The COVID-19 Impact on In-home Leisure Activities

                                                                                                                                                                          • State of the market before COVID-19
                                                                                                                                                                            • Toys and games
                                                                                                                                                                              • Figure 24: Toys and games purchased in past 12 months, March 2020
                                                                                                                                                                            • Arts and crafts
                                                                                                                                                                              • Figure 25: Crafting projects worked on in past 12 months, December 2019
                                                                                                                                                                            • At-home cooking and baking
                                                                                                                                                                              • Short-term impact on the at home leisure market
                                                                                                                                                                                • Toys and games
                                                                                                                                                                                  • Figure 26: Social media mentions of “Board game(s),” March 1 – April 12, 2020
                                                                                                                                                                                  • Figure 27: Hashtags associated with “puzzles,” March 1 – April 12, 2020
                                                                                                                                                                                • Cooking and baking
                                                                                                                                                                                  • Figure 28: Social media mentions of “baking” and “recipe(s),” March 1 – April 12, 2020
                                                                                                                                                                                  • Figure 29: Hashtags associated with “stress baking,” March 1 – April 12, 2020
                                                                                                                                                                                • Meeting consumer needs
                                                                                                                                                                                  • Medium-term changes in the market
                                                                                                                                                                                    • Meeting consumer needs
                                                                                                                                                                                      • Longer-term changes in the in-home leisure market
                                                                                                                                                                                        • Meeting consumer needs
                                                                                                                                                                                        • Appendix – Data Sources and Abbreviations

                                                                                                                                                                                          • Data sources
                                                                                                                                                                                            • Consumer survey data
                                                                                                                                                                                              • Abbreviations and Terms
                                                                                                                                                                                              • Appendix

                                                                                                                                                                                                  • Figure 30: Activities to do when social distancing measures are relaxed, May 28-June 4, 2020
                                                                                                                                                                                                  • Figure 31: Consumer spending on leisure and entertainment, at current prices, 2015-25
                                                                                                                                                                                                  • Figure 32: Consumer spending on leisure and entertainment, by market segments, at current prices, 2000-25
                                                                                                                                                                                                  • Figure 33: COVID-19 lifestyle changes, March 4, 2020 – April 16, 2020
                                                                                                                                                                                                  • Figure 34: Activities to do when social distancing measures are relaxed, April 23, 2020 – April 28, 2020
                                                                                                                                                                                                  • Figure 35: Gamer word top mentions cloud, March 1-April 12 2020
                                                                                                                                                                                                  • Figure 36: Mobile Gamer top mentions word cloud, March 1-April 12 2020
                                                                                                                                                                                                  • Figure 37: #PlayApartTogether top mentions word cloud, March 1-April 12 2020
                                                                                                                                                                                                  • Figure 38: #PlayApartTogether top hashtags word cloud, March 1-April 12 2020

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