“Spirits as a category has enjoyed growth in recent years and Mintel forecasts points to continued upward momentum. That said, dynamics within the industry are evolving. While most consumers in Canada are “willing to pay for quality”, many are also open to alternatives such a ‘mocktails’. This is particularly apparent among younger drinkers. The legalization of cannabis also adds another avenue of competition for spirits (and alcoholic beverages more generally). This Report endeavors to provide readers with perspective on the Canadian spirits consumer in terms of their self-perceived behaviour and attitudes offering a holistic and segmented outlook on the industry from their point of view.”
– Joel Gregoire, Associate Director – Food & Drink

This report looks at the following areas:

  • Fewer women drink spirits than men
  • Taste is the biggest barrier to consumption
  • Gen Zs are more preoccupied with the consequences of drinking

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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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