Description

Travelers are back to booking trips closer to vacation time. Booking platforms must provide the most convenient, personalized and seamless experience that they can.

Mike Gallinari, Senior Travel & Leisure Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities
  2. Market Dynamics

    • Market context
    • Market drivers
    • Graph 1: Consumer Price Index change from previous period, 2019-24
    • Market size and forecast
    • Market share and ad spending
  3. Consumer Insights

    • Consumer fast facts
    • Number and length of trips
    • Graph 2: number of nights of last leisure trip, 2019-24
    • Graph 3: number of nights of last leisure trip, by HHI, 2024
    • Graph 4: number of nights of last leisure trip, by work location, 2024
    • Booking lead times
    • Graph 5: booking lead times within one month, by travel vertical, 2022-24
    • Graph 6: booking lead times within one month, transportation and accommodation, by generation, 2022-24
    • Graph 7: booking lead times within one month, transportation and accommodation, by HHI, 2022-24
    • Graph 8: booking preference – booking sessions, by generation and by parental status, 2024
    • Booking platforms
    • Graph 9: platforms and devices used to book most recent trip – including NETs, 2019-24
    • Graph 10: device used to book most recent trip – NETs, 2019-24
    • Graph 11: platform and method used to book most recent trip – NETs, 2019-24
    • Graph 12: booking preference – multiple vs single platforms, by gender, 2024
    • Graph 13: platforms and devices used to book most recent trip – NETs, by generation, 2024
    • Graph 14: platform and method used to book most recent trip – NETs and credit card portal, by membership status and Millennials, 2024
    • Graph 15: device and method used to book most recent trip – NETs, by race and Hispanic origin, 2024
    • Graph 16: travel agent used to book most recent trip and interest in using a travel agent, by generation, 2024
    • Desired booking platform features
    • Graph 17: desired booking platform features, 2024
    • Graph 18: desired booking platform features – suggestions for sustainable travel options, by generation, 2024
    • Graph 19: desired booking platform features – flexible booking calendar and itinerary suggestions, by number of trips booked, 2024
    • Graph 20: desired booking platform features – suggestions, by race and Hispanic origin, 2024
    • Graph 21: attitudes toward research and booking, by race and Hispanic origin, 2024
    • In-person booking
    • Graph 22: motivations for visiting a brick-and-mortar travel agency, 2024
    • Graph 23: motivations for visiting a brick-and-mortar travel agency, by generation, 2024
    • Graph 24: motivations for visiting a brick-and-mortar travel agency, by age and HHI, 2024
    • Graph 25: booking preferences – research and responsibility, 2024
    • Graph 26: motivations for visiting a brick-and-mortar travel agency, by race and Hispanic origin, 2024
  4. Innovation and Marketing Trends

    • Launch activity and innovation
    • Marketing and advertising
    • Graph 27: OTA share of spend and impressions, 2023-24
    • Graph 28: Expedia share of spending and impressions, by platform, 2023-24
    • Graph 29: Booking Holdings share of spending and impressions, by platform, 2023-24
    • Graph 30: Tripadvisor share of spending and impressions, by platform, 2023-24
    • Trends and opportunities
  5. Appendix

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