Description

Travel demand continues to remain strong. However, high demand and inflation have pushed prices higher, and these rising costs make TLPs all the more appealing.

Mike Gallinari, Senior Travel & Leisure Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • The Market

      • Market context
      • Market drivers
      • Brand share and enrollment
    • Consumer Insights

      • Consumer fast facts
      • Members and membership
      • Graph 1: TLP membership, 2022-24
      • Graph 2: TLP membership, by generation, 2024
      • Graph 3: TLP membership, by race and Hispanic origin, 2024
      • Graph 4: TLP membership, by HHI, 2024
      • Preferred accrual methods
      • Graph 5: preferred loyalty accrual methods, TLP members vs all, 2024
      • Graph 6: TLP members attitudes toward point accrual, by number of trip types planned, 2024
      • Graph 7: preferred loyalty accrual methods, by race and Hispanic origin, 2024
      • Graph 8: attitudes toward losing loyalty status, by generation, 2024
      • Preferred redemption options
      • Graph 9: appealing loyalty redemption options, TLP members, 2024
      • Graph 10: appealing loyalty redemption options, by generation, 2024
      • Graph 11: event travel plans and desire to redeem points for events, by generation, 2024
      • Booking on loyalty platforms
      • Graph 12: desired loyalty booking platform features, 2024
      • Graph 13: desired loyalty booking platform features, by generation, 2024
      • Graph 14: desired loyalty booking platform features, by race and Hispanic origin, 2024
      • Graph 15: desired loyalty booking platform features, by HHI, 2024
      • Brand communication
      • Graph 16: TLP perk information sources, by generation, 2024
      • Graph 17: attitudes toward TLP communications, by generation, 2024
      • Graph 18: TLP perk information sources, by race and Hispanic origin, 2024
      • Graph 19: TLP perk information sources, by HHI, 2024
      • Loyalty and brand opinion
      • Graph 20: loyalty and brand impression, by generation, 2024
      • Graph 21: loyalty and brand impression, by race and Hispanic origin, 2024
    • Innovation and Marketing Trends

      • Loyalty trends
      • Launch activity and innovation
      • Marketing and advertising
      • Graph 22: hotel loyalty program online ad spend* in the past 12 months, 2023-24
      • Graph 23: hotel loyalty program online ad impressions in the past 12 months, 2023-24
      • Graph 24: hotel loyalty program online ad spend* in the last 12 months, by month, 2023-24
      • Graph 25: online ad spend in the last 12 months across platform, by hotel loyalty program, 2023-24
      • Graph 26: travel card marketing mix, percentage of overall spend, 2023-24
      • Graph 27: travel co-brand marketing mix, percentage of overall spend, 2023-24
      • Strategies and opportunities
    • Appendix

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