Description

Nearly half of consumers currently purchase value added proteins, primarily to save time, demonstrating the power of convenience enhanced by exciting tastes.

Pooja Lal, Research Analyst

Table of Contents

    • Key issues covered in this report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Proteins purchased
      • Graph 1: protein purchase, 2023
      • Graph 2: protein purchase, by generation, 2023
      • Graph 3: protein consumption, by household size, 2023
      • Value-add meat/meat alternative purchase frequency
      • Graph 4: value-add meat and meat alternative purchase frequency, by generation, 2023
      • Graph 5: value-add meat and meat alternative purchase frequency, by household size, 2023
      • Reasons for purchasing value-added meats/meat alternatives
      • Graph 6: reasons for purchasing value-added meats/meat alternatives, 2023
      • Graph 7: reasons for value-added purchase, by generation, 2023
      • Graph 8: reasons for purchasing value-added meats/meat alternatives, by household size, 2023
      • Value-added/flavored meats attitudes and behaviors
      • Graph 9: attitudes and behaviors related to flavored meats, 2023
      • Graph 10: attitudes and behaviors related to flavored meats, by generation, 2023
      • Graph 11: attitudes and behaviors related to flavored meats, by household size, 2023
      • Motivations to increase purchase of meat/meat alternatives
      • Graph 12: motivations to increase purchase of meat/meat alternatives, 2023
      • Graph 13: motivations to increase purchase of meat/meat alternatives, by generation, 2023
      • Graph 14: motivations to increase purchase of meat/meat alternatives, by household size, 2023
      • Graph 15: motivations to increase purchase of meat/meat alternatives, by parental status, 2023
      • Interest in and experience with meat/meat alternative flavors
      • Graph 16: interest in and experience with meat/meat alternative flavors, 2023
      • Graph 17: interest in trial of meat/meat alternative flavors, by generation, 2023
      • Graph 18: interest in and experience with meat/meat alternative flavors, 2023
      • Flavored meat attitudes and behaviors
      • Graph 19: attitudes and behaviors related to flavored meats, 2023
      • Graph 20: attitudes and behaviors related to flavored meats, by gender, 2023
      • Graph 21: attitudes and behaviors related to flavored meats, by parental status, 2023
    • Competitive Strategies

      • Marketing and advertising
      • Opportunities
      • Product development – now – what's trending
      • Graph 22: interest in and experience with meat/meat alternative flavors, by generation, 2023
      • Product development
      • Product development – now – what's trending
      • Graph 23: interest and experience with flavors, NET – any interest, 2023
      • Product development – near – what to watch for
      • Product development – next – what's in the pipeline
    • The Market

      • Market context
      • State of the market
      • Graph 24: protein purchase, 2022-23
      • Graph 25: top factors when shopping for food*, 2022-23
      • Market drivers
      • Graph 26: changes consumers would make to their budgets, 2023
      • Graph 27: emerging International cuisine purchase, any consumption, 2021-23
    • Appendix

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