As the purpose of snacking continues to evolve, flavor remains the central motivator. Innovation that pairs flavor with function can extend occasions even further.

Sydney Riebe, Analyst – US Food and Drink

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Interest in snack flavor preparation
      • Graph 1: interest in snack flavor preparation, 2021-23
      • Graph 2: interest in preparation method inspired snack flavors, by generation, 2023
      • Indulgent snack associations
      • Graph 3: indulgent snack associations, 2023
      • Satisfying snack associations
      • Graph 4: satisfying snack associations, 2023
      • Experience with and interest in flavors and ingredients in salty snacks
      • Graph 5: experience with and interest in flavors and ingredients in salty snacks, 2023
      • Graph 6: experience with and interest in flavors and ingredients in salty snacks, 2023
      • Graph 7: Gen Z experience and interest in international snack flavors – NET – any interest, 2023
      • Salty snacks behaviors and attitudes
      • Graph 8: salty snacks attitudes, 2023
      • Graph 9: salty snacks attitudes, by generation, 2023
      • Graph 10: salty snacks attitudes, 2023
      • Graph 11: salty snacks attitudes, by generation, 2023
    • Competitive Strategies

      • Marketing and advertising
      • Opportunities
      • Graph 12: frequency of food behaviors, 2023
      • Graph 13: interest in salty snack innovation, by generation, 2023
      • Product development – Now – What's trending
      • Graph 14: textures of salty snacks, 2021-23
      • Product development – Near – What to watch for
      • Product development – Next – What's in the pipeline
    • The Market

      • Market context
      • State of the market
      • Graph 15: total US retail sales and forecast of snacks, by segment, at current prices, 2021-23
      • Graph 16: changes in salty snack consumption, by gender, generation and financial situation, 2023
      • Market drivers
      • Graph 17: reasons for snacking less, 2023
    • Appendix

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