Providing the most comprehensive and up-to-date information and analysis of the Future of Skin Glow market, including the behaviours, preferences and habits of the consumer.

Social media has created a lot of changes in the way that consumers look at products, especially now that younger generations expect to be photo-ready at all times. Younger adults are more likely than their older counterparts to use products like face oil, with brands focusing more on ‘glow’ to appeal to younger consumers.

In the US, the functional approach has been adopted to address spots, with a shift away from narratives of skin glow as a means towards fairer skin. However, Asian languages combine brightening and whitening into a single concept. As such, whitening has been long embedded as a foundation of skincare, with expressions of this evolving from skin colour to better skin quality and complexion.

The pandemic has caused consumers to change their priorities towards hygiene, with a focus on hand-care. This has created opportunities for brands to remain competitive and relevant, utilising technology innovations to meet increased demand for precision, as well as working on the next autophagy-inducing ingredient.

Read on to discover more details or take a look at all of our Facial Skincare market research.

Covered in this report

Brands: Kosé, One Perfect, Dreams Come True, M&S, Prai, Kindra, Avon, SkinCeuticals, Dermaction Plus, Roven Superbloom, Supergloop!, Fenty, Face Wing, Beautycounter, LUCIBEL, Clé de Peau, DECORTÉ.

Expert analysis from a specialist in the field

This report, written by Sharon Kwek Si Ling, a leading analyst in the beauty sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Skin glow continues to expand its wealth of descriptions, with an increased focus on ‘micro-functional’ products and an upcoming deep dive into cellular mechanism.

Sharon Kwek

Sharon Kwek Si Ling
Associate Director, Southeast Asia, Beauty & Personal Care

Table of Contents

  1. Insights

    • [Graph] Global: beauty-enhancing claims, 2016-21
  2. where we are now

    • [Graph] Global: facial skincare and bodycare launches*, by glow-associated claims, 2016-21
    • EMEA: tag close to healthy skin
    • Americas: a functional approach
    • APAC: nuances change but the foundation remains
  3. in the next two years

    • Increased focus on microfunctional products
    • Take skin protection to higher ground
    • Cellular mechanism to boost skin intelligence
    • [Graph] Global: facial skincare/bodycare launches, by skin issues addressed, 2016-21
    • [Graph] APAC: share of global facial skincare/bodycare launches, by claims, 2016-21
  4. in five years and beyond

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

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