This report provides comprehensive and current information and analysis of the US Alternate Transportation market including alternate transportation market size, anticipated market forecast, relevant market segmentation, and industry trends for the Alternate Transportation market in the US.

Current market landscape

Overall usage of alternate transportation services is down 11% when compared to 2020’s Report (prepandemic). However, overall usage of these services has begun to pick back up – particularly amongst rideshare services. Although COVID-19 drove some consumers away from alternate transportation services altogether, a majority of those who have taken services over the last year remain dedicated to their use. This dedication, referring to the heavy use of alternate transportation services, is driven by more affordable services such as public transportation – which consumers typically use in their daily lives. That said, 76% of consumers do not see alternate transportation services replacing the ownership of a personal vehicle, indicating that many consumers view these services as a compliment to owning a personal vehicle rather than a total replacement.

Future market trends in the alternative transportation market

Moving forward, consumers will continue to prioritize aspects of health and safety. Therefore, alternate transportation services must maintain their focus on developing new safety features and protocols to both address the needs of their consumers and to differentiate themselves from their competition. Additionally, transportation service providers have the opportunity to further differentiate themselves through an increased focus on sustainability, as it will remain an important influence in consumer purchasing decisions.

Read on to discover more about the US Alternate Transportation consumer market, read our US The Future of Mobility Market Report 2020, or take a look at our other Automotive Market research reports.

Quickly understand

  • The impact of COVID-19 on consumer behavior and alternate transportation.
  • Usage of alternate transportation services.
  • Important factors when choosing how to get somewhere.
  • Most popular occasions for using alternate transportation.
  • Attitudes towards alternate transportation services.

Covered in this report

Brands include: Hertz, Tesla, Uber, Lyft, JPMorgan Chase, United Way, Anthem, Culdesac, Valley Metro, Bird, Envoy, Tinder, Grubhub, Divvy, Zipcar, Citi Bike, Lime, Enterprise Rent-A-Car, Avis.

Expert analysis from a specialist in the field

This report, written by Gabe Sanchez, a leading analyst in the Automotive sector, delivers in-depth commentary and analysis to highlight current sustainable transport trends  in the US, and add expert context to the numbers.

Most consumers look to alternate transportation as a compliment to vehicle ownership, rather than a replacement. However, this evolving part of the auto industry continues to introduce consumers to new and innovative services. As alternate transportation becomes increasingly available, affordable and convenient consumers will continue to look to these services to meet more of their mobility needs.
Gabriel Sanchez, Automotive Analyst
Gabe Sanchez
Automotive Analyst

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Market context
            • Economic and other assumptions
              • COVID-19: US context
              • Executive Summary

                  • Top takeaways
                    • Market Factors
                      • COVID-19 drove consumers away from alternate transportation
                        • Consumer confidence drives consumers to tighten their budgets
                          • Local government taxes increase for rideshare services
                            • Labor secretary supports classifying gig workers as employees
                              • Gas prices continue to rise, representing opportunity for alternative services
                                • Impact of COVID-19 on Alternate Transportation
                                  • Figure 1: Short-, medium- and long-term impact of COVID-19 on alternate transportation, 2021
                                • Opportunities and challenges
                                  • COVID-19 creates various challenges for alternate transportation services
                                    • Improve the sustainability of alternate transportation services
                                      • Develop cross-category partnerships to attract new consumers
                                      • The Market – Key Takeaways

                                        • Some consumers were driven away from alternate transportation, but rising gas prices present an opportunity
                                          • Local and federal government regulations present risk for some alternate transportation services
                                            • Consumer confidence, unemployment influence consumers’ spending
                                            • Market Landscape

                                                • Ridesharing
                                                  • Public transportation
                                                    • Car rental
                                                      • Car sharing
                                                        • Docked or dockless scooter or bikes
                                                        • Market Factors

                                                          • COVID-19 drove consumers away from alternate transportation
                                                            • Consumer confidence drives consumers to tighten their budgets
                                                              • Figure 2: Consumer Sentiment Index, 2010-21
                                                            • Local government taxes increase for rideshare services
                                                              • Labor secretary supports classifying gig workers as employees
                                                                • Gas prices continue to rise, representing opportunity for alternative services
                                                                  • Figure 3: US gasoline and diesel retail prices, 2007-21
                                                              • Companies and Brands – Key Takeaways

                                                                • Alternate transportation services demonstrate a commitment to sustainability
                                                                  • Services look to develop conveniences for consumers
                                                                    • Value-based programs offer an opportunity to capture market share
                                                                      • Look to continually improve safety features and practices
                                                                      • Competitive Strategies

                                                                        • Hertz partners with Uber to provide 50,000 vehicles
                                                                          • Figure 4: Hertz and Uber partnership, 2021
                                                                        • Uber rolls out newly updated airport services
                                                                          • Figure 5: Uber Reserve for airports
                                                                        • Lyft demonstrates its commitment to equity and accessibility
                                                                          • Figure 6: Lyft provides transportation for healthcare services, 2021
                                                                          • Figure 7: Lyft pronouns in-app feature, 2021
                                                                        • Car-free community partners with various mobility services
                                                                            • Figure 8: Culdesac Tempe partnership announcement, 2021
                                                                          • Alternate transportation services leverage cross-category partnerships to drive loyalty and engagement
                                                                            • Figure 9: Lyft and tinder partnership, 2021
                                                                        • Market Opportunities

                                                                          • Focus on the environmental impact of transportation offerings
                                                                            • Leverage QR codes for safety, contactless services
                                                                              • Explore autonomous offerings
                                                                                • Develop and deploy value-focused programs
                                                                                • The Consumer – Key Takeaways

                                                                                  • COVID-19 impacts usage of alternate transportation services to varying degrees
                                                                                    • Hispanics represent opportunity for alternate transportation services
                                                                                      • Safety is a top priority when choosing how to get somewhere, outpacing price
                                                                                        • Alternate transportation is often used to attend events, while some look to them for their everyday needs
                                                                                          • Most consumers are not interested in replacing personal vehicles with alternative transportation, but opportunity is still present
                                                                                          • Alternate Transportation Overview

                                                                                            • Consumers step away from transportation services
                                                                                              • Figure 10: Lyft active riders, by quarter, Q1 2019–Q3 2021
                                                                                              • Figure 11: Uber mask in-app mask verification, 2020
                                                                                              • Figure 12: Usage of transportation services in the last 12 months, 2021
                                                                                            • Flexibility and comfort with technology drive younger consumers to alternate transportation services
                                                                                              • Figure 13: Usage of transportation services in the last 12 months, by gender and age, 2021
                                                                                            • Alternate transportation services aim to make their services more accessible
                                                                                              • Figure 14: Michael B. Jordan LyftUp social post, 2020
                                                                                              • Figure 15: Usage of transportation services in the last 12 months, by household income, 2021
                                                                                            • Fathers are most likely to use various transportation services
                                                                                              • Figure 16: Usage of transportation services in the last 12 months, parental status, 2021
                                                                                            • Hispanics lean on alternate transportation while also seeking value
                                                                                              • Figure 17: Usage of transportation services in the last 12 months, by race, 2021
                                                                                          • Frequency of Use

                                                                                            • Most consumers are heavy users of at least one shared transportation service; moderate users represent an opportunity
                                                                                              • Figure 18: use of any shared transportation, 2021
                                                                                            • Hispanics gravitate to shared transportation services, with a focus on public transportation
                                                                                              • Figure 19: Use of any shared transportation, by race, 2021
                                                                                            • Docked and dockless bikes and scooters among the most heavily accessed by users
                                                                                              • Figure 20: Frequency of use for transportation methods, 2021
                                                                                            • Ridesharing sees decrease in usage; yet, key consumer segments present opportunities moving forward
                                                                                              • Millennials are most active in their use of ridesharing services; Gen Z represents opportunity
                                                                                                • Figure 21: Frequency of use of ridesharing, by generation, 2021
                                                                                              • Over half of women are light users of ridesharing services over the last year
                                                                                                • Figure 22: Frequency of use of ridesharing, by gender, 2021
                                                                                            • Choosing Transportation Methods

                                                                                              • Health and physical safety are top concerns for consumers
                                                                                                • Figure 23: Verify Your Ride safety feature by Uber, 2021
                                                                                                • Figure 24: Divvy ebike introduction, 2021
                                                                                                • Figure 25: Driving factors of transportation choices, any rank, 2021
                                                                                              • Older consumers prioritize aspects of reliability and convenience
                                                                                                • Figure 26: Send a Lyft Ride social post, 2021
                                                                                                • Figure 27: Driving factors of transportation choices, generation, any rank, 2021
                                                                                              • Importance of key factors vary by gender
                                                                                                • Figure 28: driving factors of transportation choices, gender, any rank, 2021
                                                                                            • Occasions for Use of Alternate Transportation

                                                                                              • Varying use cases of alternate transportation
                                                                                                • Figure 29: Reasons for use of alternate transportation, by generation, 2021
                                                                                                • Figure 30: Zipcar’s more escapes social post, 2021
                                                                                                • Figure 31: Chicago Transit Authority White Sox promotion, 2021
                                                                                              • Parents, especially fathers, look to alternate transportation services for varying reasons
                                                                                                • Figure 32: Uber’s famous rides social post
                                                                                                • Figure 33: Reasons for use of alternate transportation, Parents and Gender, 2021
                                                                                              • Hispanic and Black consumers present prime targeting opportunities
                                                                                                • Figure 34: Citi Bike black history month ride, 2021
                                                                                                • Figure 35: Reasons for use of alternate transportation, by race, 2021
                                                                                              • Urban consumers are most likely to use alternate transportation for their everyday needs
                                                                                                • Figure 36: Reasons for use of alternate transportation, by area, 2021
                                                                                            • Attitudes toward Ridesharing

                                                                                              • Positioning ridesharing services as an alternative to public transportation; must combat access and affordability
                                                                                                • Figure 37: Attitudes toward ridesharing, by generation, 2021
                                                                                              • Most consumers demonstrate loyalty to specific platforms, while some younger consumers have temporarily stepped away from ridesharing
                                                                                                • Figure 38: Attitudes toward ridesharing, agree, by generation, 2021
                                                                                              • Establishing a sense of safety is a must for rideshare companies
                                                                                                • Figure 39: Uber in-app help button
                                                                                                • Figure 40: Attitudes toward ridesharing, agree, Gender, 2021
                                                                                            • Impact of Alternate Transportation on Personal Vehicles

                                                                                              • Alternate transportation methods are supplemental to personal vehicles
                                                                                                • Figure 41: Attitudes toward vehicle ownership, 2021
                                                                                              • Men are most likely to leverage alternate transportation to save their vehicles
                                                                                                • Figure 42: Attitudes toward vehicle ownership, by gender, 2021
                                                                                              • Younger generations look to save their vehicles from wear and tear
                                                                                                • Figure 43: Lyft’s #ShouldveTakenALyft Campaign highlights key benefit, 2021
                                                                                                • Figure 44: Attitudes toward vehicle ownership, agree, generation 2021
                                                                                            • Appendix – Data Sources and Abbreviations

                                                                                              • Data sources
                                                                                                • Sales data
                                                                                                  • Consumer survey data
                                                                                                    • Abbreviations and terms
                                                                                                      • Abbreviations
                                                                                                        • Terms

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