Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Alternative Transportation – US market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Consumers need to be able to trust alternate transportation methods will meet their needs
  • Alternate transportation providers need to embrace transparency, especially in regards to their employees
  • Safety, reliability, convenience

Covered in this report

We often forget that alternate transportation is a bit of a luxury that not all consumers are able to access. 40% of consumers report that they haven’t used any form of alternate transportation in the past 12 months; this is a reminder that alternate transportation has a long way to go before it’s an equally viable method of transportation as a personal vehicle. The good news for consumers is that even though not everyone can take advantage of alternate transportation, they have more options than ever before. Whether consumers want to travel by shared bike, scooter, car or simply utilize the city train or bus, consumers, especially those who don’t have a personal vehicle to rely on, are no longer held captive by automakers.

Expert analysis from a specialist in the field

Written by Hannah Keshishian, a leading analyst in the Automotive sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers have more alternative transportation methods than ever before. Whether it’s utilizing a ridesharing service, taking public transportation or renting a shared scooter, there are more ways to get around without having to utilize a personal vehicle. While alternate transportation isn’t readily available to all consumers, and not all consumers are fully using alternate transportation, this section of the automotive industry will continue to grow in the hopes of carving a spot next to the personal vehicle as a way to conveniently and reliably commute Hannah Keshishian
Automotive Analyst

Table of Contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • What alternate transportation providers need to know
            • Consumers need to be able to trust alternate transportation methods will meet their needs
              • Alternate transportation providers need to embrace transparency, especially in regards to their employees
                • Where alternate transportation providers can succeed
                  • Safety, reliability, convenience
                    • What consumers want and why
                    • Market Factors

                        • Healthy consumer finances will be a boon to ridesharing
                          • Figure 1: Current financial situation, November 2019
                        • Consumers remain confident in US economy
                          • Figure 2: Consumer Sentiment Index, January 2007-December 2019
                        • While higher than previous years, gas prices remain steady
                          • Figure 3: US gasoline and diesel retail prices, January 2007-December 2019
                      • Key Players – What You Need to Know

                        • Uber given go-ahead to operate in Vancouver
                          • Chicago introduces rideshare tax in effort to combat congestion
                            • Meet Cruise Origin: the first driverless ridesharing service
                              • Cabify rideshare created to meet the needs of parents
                              • What’s Happening

                                • Public transportation sees first uptick in years
                                  • Should public transportation be free?
                                  • What’s Struggling

                                    • Vancouver, the last major North American city without Uber, finally gets Uber
                                      • Figure 4: Uber arrives in Vancouver announcement, January 2020
                                    • Uber and Lyft surge prices during Seattle shooting draw criticism
                                      • Chicago implements ridesharing tax to combat congestion
                                      • What to Watch

                                        • Cruise beats Uber and Lyft to driverless ridesharing
                                          • Expect to see more niche ridesharing companies in 2020
                                          • Ridesharing around the World

                                              • Cabify
                                                • Shebah
                                                  • HopHop Ride
                                                  • The Consumer – What You Need to Know

                                                    • Four in 10 consumers haven’t used alternate transportation in a year
                                                      • Cheapest rideshare earns consumers’ business
                                                        • Shortest travel time isn’t a major selling point for consumers
                                                          • Consumers are growing more comfortable with abandoning their cars
                                                            • Consumers believe drivers should be provided employees benefits
                                                            • Ridesharing Overview

                                                              • Four in 10 consumers aren’t utilizing transportation services
                                                                • Figure 5: Usage of transportation services in a 12 month period, December 2019
                                                            • Attitudes toward Transportation

                                                              • Age and income affect perception of personal vehicle reliability
                                                                • Figure 6: Attitudes toward personal vehicle reliability, by household income, December 2019
                                                                • Figure 7: Attitudes toward personal vehicle reliability, by generation, December 2019
                                                              • Urban consumers are more likely to prefer environmentally friendly modes of transportation
                                                                • Figure 8: Preference of transportation modes, December 2019
                                                            • Factors when Choosing Modes of Transportation

                                                              • Fastest travel time not considered to be a major factor
                                                                • Figure 9: importance of short travel times, December 2019
                                                              • Commuters prioritize reliability, safety and convenience
                                                                • Figure 10: Important transportation factors, December 2019
                                                              • Parents focus on environmental impact
                                                                • Figure 11: Preference toward environmentally friendly transportation, By parent, December 2019
                                                              • Older consumers prioritize convenience
                                                                • Figure 12: Convenience as a transportation factor, by generation, December 2019
                                                            • Attitudes toward Vehicle Ownership

                                                              • Personal vehicles are still the preferred option for a regular commute
                                                                • Figure 13: Preferred method for commuting, December 2019
                                                              • Increased transportation offerings lead to increase in vehicle abandonment consideration
                                                                • Figure 14: Personal vehicle abandonment, year over year, December 2019
                                                              • Nearly 20% would prefer not to drive if given other options
                                                                • Figure 15: Consumers who prefer not to drive, by generation, December 2019
                                                            • Attitudes toward Ridesharing

                                                              • A third of consumers pick their ridesharing service by price
                                                                • Figure 16: Determining factors when selecting a ridesharing service, December 2019
                                                              • Some consumers have felt unsafe during a rideshare
                                                                • Figure 17: Usage of transportation services in a 12-month period, December 2019
                                                              • Irresponsible business practices aren’t enough to keep Millennials from rideshare services
                                                                • Figure 18: Usage of transportation services in a 12 month period, December 2019
                                                              • Consumers believe rideshare drivers are entitled to employee benefits
                                                                • Figure 19: Attitudes toward rideshare employee benefits, December 2019
                                                            • Appendix – Data Sources and Abbreviations

                                                              • Data sources
                                                                • Sales data
                                                                  • Consumer survey data
                                                                    • Direct marketing creative
                                                                      • Abbreviations and terms
                                                                        • Abbreviations
                                                                          • Terms
                                                                          • Appendix – The Consumer

                                                                              • Figure 20: Likelihood of purchasing a rideshare subscription, December 2019
                                                                              • Figure 21: Attitude toward rideshare subscriptions, by household income, December 2019
                                                                              • Figure 22: consumer desire to select rideshare driver , December 2019

                                                                          About the report

                                                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


                                                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


                                                                          Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


                                                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


                                                                          Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                          Below is a sample report, understand what you are buying.

                                                                          Click to show report

                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Also, our reports come in PDF, Powerpoint, Word and Excel Databook formats.

                                                                          Trusted by companies. Big and small.

                                                                          Bell Logo - Mintel client
                                                                          Boots Logo - Mintel Client
                                                                          Kelloggs Logo - Mintel client
                                                                          Samsung Logo - Mintel client
                                                                          Nike Logo - Mintel client
                                                                          Walgreens Logo - Mintel client

                                                                          Want to speak to us directly?

                                                                          Contact us on via phone or fill out a form with your enquiry.

                                                                          Contact Us