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- America’s Pet Owners Market Report 2022
This report provides comprehensive and current information and analysis of the pet ownership market including pet ownership market size, anticipated market forecast, relevant market segmentation, and industry trends for the pet industry market in the US.
Current pet ownership market landscape
Inflation is driving sharp increases across pet products and services, but pet owners remain committed to pampering their pets even if it means cutting back in other areas. Category growth is expected through 2027 but at more moderate levels as inflationary pressure eases.
Market share and key industry trends
- Pet owners pamper their pets, no matter the cost: Despite rising costs due to inflation, pet owners aren’t willing to sacrifice when it comes to the health and happiness of their pets.
- Pet wellness is a priority: Pet anxiety is on the rise, making mental health a top priority for pet owners. Pet owners will also invest in preventative wellness with a focus on functional health claims not only to support pet longevity but to minimize costly vet visits.
- Owners want to share experiences with their pet: The pandemic strengthened the pet-owner bond, and as people are eager to resume travel and social activities, they want to share these experiences with their beloved companion. Retailers, foodservice, travel and hospitality brands can all capitalize on owners’ willingness to spend on their pets outside the home.
Future pet ownership market trends, and trends in pet ownership
Opportunity abounds to cater to both pet and owner. Attentive pet owners are looking for premium products and experiences to share with their four-legged companions. Trends in the human market continue to influence the pet category such as sustainability, functional health benefits and premiumization. There are also opportunities for industries outside of the traditional pet care category, including travel and hospitality, to cater to owners looking to share experiences with their pets outside the home.
This Report builds on analysis presented in Mintel’s America’s Pet Owners – US, 2021 report on the pet owners market in the US. Readers may also be interested in Mintel’s Pet Food – US, 2022 and Pet Supplies – US, 2022 Reports. Read on to discover more about the pet ownership consumer market, or take a look at our other Pets research reports.
Quickly understand the US Pet ownership market
- Sales and market trends across pet food, pet supplies, veterinary services and pet care services.
- Motivations for acquiring a pet and opportunities to strengthen the pet-owner bond.
- Utilization of pet services and technology and the impact of anxiety on pets.
- Attitudes and behaviors toward pet ownership and pet wellbeing.
Covered in this America’s Pet Owners market report
Brands include: Puppyjoy, Lil Bub, Jiminy’s Cricket, Because Animals, Because it’s Better, Farm Hounds, Good Fur, Houndscoop, Super Snouts, SmartBones, PawMedica, Jinx, Made by Nacho, Kindfull, Cesar, iDig, Chewy, Blue Buffalo, Groomit, Meowtel, Wagmo, Trekker’s, Emisha, Purina Beyond, brutus Bone Broth, Solid Gold, Pet Acoustics, Pet Treater.
Expert analysis from a specialist in the pet industry
This report, written by Carol Wong-Li, a leading analyst in the Lifestyles and Leisure sector, delivers in-depth commentary and analysis to highlight current trends in US pet ownership statistics and add expert context to the numbers.
The majority of Americans have pets and are committed to providing the best for their companions, even in the face of sharp price increases across pet products and services. The human market continues to influence trends in pet care including a focus on mental health, holistic wellness and premium experiences. Looking forward, pet owners will demand sustainable and ethical options that are good for their pet and good for the planet.
Carol Wong-Li
Director, Consumers & Culture
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Overview
- What you need to know
- This Report looks at the following areas
- Definitions
- Market context
- What you need to know
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Executive Summary
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- Top takeaways
- Market overview
- Figure 1: Total US sales and fan chart forecast of pet care products and services, at current prices, 2017-27
- Figure 2: Pet product and services outlook, 2022-27
- Opportunities and challenges
- Provide value to stand out in competitive “petscape”
- Figure 3: Attitudes toward spending on pets, 2022
- Encourage trade-ups through premiumization
- Figure 4: Pet medical conditions, 2022
- Cater to owners who want to share experiences with their pets
- Figure 5: Attitudes toward traveling with pets, 2022
- The future of pet care is sustainable
- Figure 6: “It’s important to use environmentally friendly pet products” (any agree), by age, 2022
- Key consumer insights
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Market Size and Forecast
- Premiumization and “petflation” propel growth in pet care
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- Figure 7: Total US sales and fan chart forecast of pet care products and services, at current prices, 2017-27
- Figure 8: Total US sales and forecast of pet care products and services, at current prices, 2017-27
- Premiumization and “petflation” propel growth in pet care
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Segment Performance
- Inflation lifts all segments; pet supplies poised for future gains
- Demand for services shows no signs of slowing, despite rising costs
- Figure 9: Total US retail sales of pet care products and services, by segment, at current prices, 2020 and 2022
- As prices increase, so does household spending
- Figure 10: Average annual household spending on pet care products and services, 2017-22 (est)
- Inflation lifts all segments; pet supplies poised for future gains
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Market Factors
- Pet care is resilient, but owners are looking for ways to save
- Figure 11: Disposable personal income change from previous period, 2010-2022
- Figure 12: Disposable personal income change from previous period, 2010-2022
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- Figure 13: PupJoy Instagram post, 2022
- Inflation and supply chain constraints force brand switching
- Help my pet, help the world
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- Figure 14: Lil BUB’s Big Fund Instagram post, 2022
- Single adults want companionship and connection
- Pet care is resilient, but owners are looking for ways to save
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Competitive Strategies and Market Opportunities
- Pet trends mirror human trends
- Leverage sustainability initiatives to drive innovation and value
- Figure 15: Alternative protein pet food, 2022
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- Figure 16: Regenerative agriculture pet food, 2022
- Figure 17: Sustainable pet product packaging, 2022
- Renovate messaging to focus on functional health benefits
- Figure 18: Calming pet products, 2022
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- Figure 19: Pet products that support digestive health, 2022
- Lean into premiumization trends to propel growth
- Figure 20: Premium pet services, 2022
- Pet trends mirror human trends
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The Pet Owner Consumer – Fast Facts
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Pet Owner Profiles and Acquisition
- Pet ownership remains steady
- Figure 21: Pet ownership, 2020-22
- Dogs top the list, but cats have more friends
- Figure 22: Number of dogs and cats owned, 2022
- Demographics reveal minimal differences in pet owner profiles
- Figure 23: Pet ownership, by select demographics – Dog and cat owner only, 2022
- The “adopt, don’t shop” mentality drives pet acquisition
- Figure 24: Acquisition sources for dogs and cats, 2022
- Pet ownership remains steady
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Pet Owner Motivations
- Desire for companionship motivates ownership
- Figure 25: Motivations for getting a pet, 2022
- Changing work landscape reduces barriers to ownership
- Figure 26: Motivations for getting a pet – Had enough free time, by work from home status, 2022
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- Figure 27: iDig Digging Toy by iFetch Instagram post, 2022
- Target innovation to attract pet owners preparing for parenthood
- Figure 28: Motivations for getting a pet – To learn to be a parent, by age, 2022
- Desire for companionship motivates ownership
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Pet Services
- Evolve pet healthcare to be more convenient and affordable
- Figure 29: Pet services, 2022
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- Figure 30: Chewy Facebook post, 2022
- Services market driven by dog owners
- Figure 31: Pet services, by exclusive dog and cat owner, 2022
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- Figure 32: Groomit pet care marketplace Facebook post, 2022
- Renovate messaging to reach cat owners
- Figure 33: Meowtel pet sitting service Facebook post, 2021
- Evolve pet healthcare to be more convenient and affordable
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Technology and Pets
- Help pet owners find benefits and value in pet tech
- Figure 34: Use of technology, 2022
- Focus on wellness to connect with Millennials
- Figure 35: Use of technology, by generation, 2022
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- Figure 36: Wagmo wellness and insurance Instagram Post, 2022
- Help pet owners find benefits and value in pet tech
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Pet Medical Conditions
- Encourage trade-ups by focusing on pets’ mental health
- Figure 37: Pet medical conditions, 2022
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- Figure 38: Calming dog treats, 2022
- A treat a day keeps the vet away
- Figure 39: Functional health food, 2022
- Anxious owners have anxious pets
- Figure 40: Pet medical conditions – Anxiety, by age, 2022
- Fat cats can lead to other health issues
- Figure 41: Select medical conditions, by exclusive dog and cat owner, 2022
- Encourage trade-ups by focusing on pets’ mental health
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Attitudes and Behaviors toward Pet Ownership
- Wellbeing is a priority for pet owners
- Figure 42: Attitudes toward pet wellness, 2022
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- Figure 43: Sound therapy for cats, 2022
- Have pet, will travel
- Figure 44: Attitudes toward traveling with pets, 2022
- Leverage social media to help Millennials save and splurge on their pets
- Figure 45: Select attitudes toward spending on pet wellbeing and influence of social media (any agree), by generation, 2022
- Target multi-pet homes with added savings
- Figure 46: “Reducing pet care spending is a good way to save” (any agree), by pet ownership status, 2022
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- Figure 47: Pet treat subscription box, 2022
- Wellbeing is a priority for pet owners
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Appendix – Data Sources and Abbreviations
- Data sources
- Sales data
- Forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Data sources
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Appendix – The Market
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- Figure 48: Total US sales and forecast of pet care products and services, at inflation-adjusted prices, 2017-27
- Figure 49: Total US retail sales and forecast of pet care products and services, by segment, at current prices, 2017-27
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