Description

Stay ahead of the curve and understand what consumers really want with Mintel’s US Better For You Eating Trends Market Report 2023. The full report is packed with analysis and insights about the latest consumer and industry trends.

Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.

Key Issues Covered in this Report

  • Consumer effort toward healthy eating
  • BFY benefits sought
  • Interest in BFY foods by type
  • Product features considered in new trial
  • Attitudes toward BFY food and drink
  • Brand and company activity

Better For You Eating – What Do Consumers Want?

Only 9% of US consumers say there are putting in less effort when it comes to healthy eating. This highlights that most consumers are at least maintaining effort towards wellness, and brands should respond. While wellness terms may be redefined, certain tenets will continue to bear scrutiny: personal health is the primary catalyst of change to eating habits. This means claims and BFY benefits will keep resonating with consumers not only afflicted with specific needs but those looking to avoid them.

BFY Food Industry – Growth Opportunities

While limiting harmful excess and ingredients will always be a part of wellness, allowing indulgence and putting BFY spins on old favorites will resonate more with consumers. It also aligns with modern approaches to health management. Only limiting the “bad” won’t cut it; while curbing excess will always be a part of healthful eating, changing the focus to what you add can fall in line with the changing tune around dieting. Taking the emphasis off of restriction also aligns with mental health – a facet of wellbeing that is being recognized as interconnected with diet and physical wellness.

Purchase the full report to learn more about the latest trends in the Better For You Eating Industry.

Expert Analysis from an Industry Specialist

This report, written by Adriana Chychula, a leading Food, Drink & Nutrition analyst, delivers in-depth commentary and analysis to highlight current trends in the US Better For You Food market and add expert context to the numbers.

The evolution of consumers’ approach to wellness, coupled with brands’ BFY innovation, encourages consumers to have their cake and eat it, too.

Adriana Chychula, Food, Drink, and Nutrition AnalystAdriana Chychula
Analyst – Food, Drink & Nutrition

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Efforts toward healthy eating
    • Graph 1: changes in effort toward healthy eating, 2023
    • Graph 2: reasons for increased effort toward healthy eating, 2023
    • Graph 3: reasons for less effort toward healthy eating, 2023
    • Interest in BFY benefits
    • Graph 4: interest in BFY benefits, 2021-23
    • Graph 5: interest in BFY benefits, by reasons for increasing effort toward healthy eating, 2023
    • Interest in BFY ingredients
    • Graph 6: interest in BFY ingredients, 2023
    • Graph 7: interest in BFY ingredients, by age and gender, 2023
    • Graph 8: interest in BFY ingredients, by age and gender, 2023
    • Interest in BFY foods by type
    • Graph 9: interest in BFY foods, 2023
    • Graph 10: interest in BFY foods, by gender and age, 2023
    • Graph 11: interest in BFY foods, by nutrition facts/ingredients lists or claim importance, 2023
    • Important product features in new trial
    • Graph 12: new product trial incentives, by nutrition facts/ingredients lists or claim importance, 2023
    • Graph 13: new product trial considerations, by age and gender, 2023
    • Attitudes toward BFY food and drink
    • Graph 14: attitudes toward BFY food and drink, 2023
    • Graph 15: attitudes toward BFY food and drink, 2023
    • Graph 16: attitudes toward BFY food and drink, by changes in effort toward healthy eating, 2023
    • Graph 17: attitudes toward BFY food and drink, by changes in effort toward healthy eating, 2023
    • Graph 18: attitudes toward BFY food and drink, by age and gender, 2023
  3. Competitive Strategies

    • Launch activity and innovation
    • Opportunities
  4. The Market

    • BFY eaters by the numbers
    • Graph 19: claim importance, 2023
    • Graph 20: nutrition facts/ingredients lists importance, 2023
    • Graph 21: changes in effort toward healthy eating, 2023
    • Market Drivers
    • Graph 22: attitudes toward BFY food and drink, by current financial status, 2023
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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