This report provides comprehensive and current information and analysis of the Beverage Packaging Trends market including Beverage Packaging Trends market size, anticipated market forecast, relevant market segmentation, and industry trends for the Beverage Packaging Trends market in the US.

Current beverage market landscape

Beverage brands are reeling as the price of all packaging materials keeps rising following persistent supply chain disruption. Higher packaging prices are just one of many production challenges facing brands, resulting in increased prices for consumers. Consumers are feeling the effects of inflation on their pocketbooks and adopting more value-focused shopping behaviors, such as purchasing more foods and beverage products in bulk; 39% of consumers consider buying products in bulk a good value when purchasing foods/drinks.

Future market trends in beverage packaging trends

Brands face a key opportunity to deliver value through packaging. Promote multi-serve/multi-unit packaging sizes as the superior value option and develop smaller, inexpensive packaging sizes for price-sensitive consumers. Brands can think beyond dollar signs when communicating value to consumers through packaging. Packaging can provide consumers the value of convenience, and premium packaging appeals to consumers looking for personal luxuries during periods of economic anxiety.

Brands must balance the immediate interest in value with consumers’ long-term interest in sustainable packaging. Consumers believe that sustainable packaging can help fight the threat of climate change, and consumers increasingly expect brands to make environmentally friendly packaging choices and invest in sustainable initiatives. 28% of consumers learn about food/drink sustainability topics from brands, indicating an opportunity for brands to educate consumers in how they can reduce their personal carbon footprints.

Read on to discover more about the Beverage Packaging Trends consumer market, read our or US RTD Alcoholic Beverages Market Report 2021, or take a look at our other Drinks research reports.

Quickly understand

  • Packaging supply chain challenges in the beverage industry.
  • Packaging opportunities following rising inflation.
  • Consumer interest in and perception of sustainable packaging.
  • Consumers’ sustainable behaviors.

Covered in this beverage market report

Brands include: On the Rocks, Comeeter, Dram, Curious Elixir, Splenda, Essentia, Wandering Bear, Flow, Green, Liquid Death, Califia Farms, Coca-Cola, Neutral, Oatly, Zen Wtr, Brita, Nature Valley, Coors, Tazo RTD, Burger King, Starbucks, My Muse, Not Your Mother’s Naturals, Seventh Generation, Honest Kids, Evian, PepsiCo.

Expert analysis from a specialist in the field

This report, written by Caleb Bryant, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends in beverage packaging trends, and add expert context to the numbers.

Economic anxieties have risen following record inflation, increasing consumer demand for packaging sizes that provide the best value. While value is a top-of-mind concern, brands must also respond to consumers’ interest in sustainability. On-pack claims and text can educate consumers on sustainability topics and help consumers make informed, environmentally friendly beverage purchasing decisions.
Associate Director , Food and DrinkCaleb Bryant
Associate Director of Food and Drink Reports

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Opportunities and challenges
    • Supply chain issues upend the entire packaging industry
      • Figure 1: Share of non-alcoholic beverage* product launches by packaging material, 2018-21
    • Sustainable packaging can combat the long-term threat of climate change…
      • Figure 2: Beverage packaging attitudes, value and supply chain attitudes, 2022
    • But consumers are focused on value in the short term due to high inflation
      • Figure 3: Value vs sustainability, by select age, 2022
    • Key consumer insights
    • Brands can help consumers make informed sustainable decisions
      • Figure 4: Sources for sustainability information, by generation, 2022
    • Packaging communicates sustainability
      • Figure 5: Food and drink sustainability claim appeal, 2022
    • Packaging reflects consumers’ lifestyles
      • Figure 6: Packaging attitudes, by age and HHI, 2022
  3. Market Factors

    • Supply chain challenges disrupt the entire packaging industry
    • New legislation focuses on reducing, reusing and recycling
      • Figure 7: Trended responsibility for environmentally friendly food and drink choices, 2019-22
    • Aging population indicates need for inclusive packaging
      • Figure 8: Population by age, 2016-26
      • Figure 9: Median age of the population, 1990-2050
    • Economic anxieties rise following record inflation
      • Figure 10: Consumer Price Index change from previous period, 2007-22
      • Figure 11: Consumer confidence index, 2018-22
    • Sustainability and value clash
      • Figure 12: Mintel global trend drivers driving US consumer behavior, sustainability and value, 2022
  4. Competitive Strategies and Market Opportunities

    • Go big with multipack formats
      • Figure 13: Value definition – Food and drink shopping, 2022
      • Figure 14: Large format packaging attitudes, 2021
    • Packaging can provide consumers convenient premium experiences
    • Empower consumers through education and guidance
    • Make sustainability fun through gamification
    • Reduce rather than reuse
    • Parents will pay a premium for kid-friendly sustainable packaging
      • Figure 15: Ethical and environmental claims, among beverages for children, 2018-21
  5. GNPD Analysis

    • Supply chain issues breaks glass packaging
      • Figure 16: Share of non-alcoholic beverage product launches by packaging material, 2018-21
    • Beverage brands have can-do attitude
      • Figure 17: Share of non-alcoholic beverage* product launches by packaging type, 2018-21
  6. The Consumer – Fast Facts

  7. Value vs Sustainability

    • Young consumers aspire to sustainability
      • Figure 18: Value vs sustainability, by select demographics, 2022
    • Price is pivotal for supermarket shoppers
      • Figure 19: Value vs sustainability, by food and beverage purchase location, 2022
  8. Value Definition – Food and Drink Shopping

    • An interest in value will drive sales of large format packaging
      • Figure 20: Value definition – Food and drink shopping, 2022
      • Figure 21: Value definition – Food and drink shopping, by HHI, 2022
    • Parents will stock up following inflation-driven economic concerns
      • Figure 22: Value definition – Food and drink shopping, by age and parental status, 2022
  9. Sustainability Behaviors

    • Packaging can help eco-conscious consumers further reduce their carbon footprints
      • Figure 23: Sustainability behaviors, by importance of price vs sustainability, 2022
    • Gen Z and Millennials are drawn to sustainable packaging options
      • Figure 24: Sustainability behaviors, by generation, 2022
      • Figure 25: Sustainability behaviors, by age and HHI, 2022
    • Kid-friendly packaging should be exciting and eco-friendly
      • Figure 26: Sustainability behaviors, by age and parental status, 2022
  10. Sources for Sustainability Information

    • Food and drink brands can become sustainability leaders
      • Figure 27: Sources for sustainability information, 2022
      • Figure 28: Sources for sustainability information, by importance of price vs sustainability, 2022
    • Gen Z actively educates themselves about sustainability
      • Figure 29: Sources for sustainability information, by generation, 2022
    • Early product adopters are sustainably conscious
      • Figure 30: Sources for sustainability information, by food and drink shopper segmentation, 2022
  11. Sustainability Claim Appeal

    • Packaging claims effectively communicates sustainability
      • Figure 31: Food and drink sustainability claim appeal, 2022
      • Figure 32: Food and drink sustainability claim appeal, by importance of price vs sustainability, 2022
    • Retailers play a part in discourse surrounding food and drink sustainability
      • Figure 33: Food and drink sustainability claim appeal, by food and beverage purchase location, 2022
  12. Beverage Packaging Concept Interest

    • rPET garners praise but logistical challenges abound
      • Figure 34: Beverage packaging concept interest, by food and drink shopper segmentation, 2022
  13. Beverage Packaging Associations

    • All beverage packaging types have room for improvement
      • Figure 35: Beverage packaging associations, by type, 2022
  14. Packaging Attitudes

    • Consumers buy in bulk as they face growing supply chain challenges
      • Figure 36: Packaging attitudes, value and supply chain attitudes, 2022
    • Confusion and price concerns may limit the adoption of sustainable packaging formats
      • Figure 37: Packaging attitudes, sustainability attitudes, 2022
      • Figure 38: Packaging attitudes, trended, 2021-22
    • Aesthetics elevates packaging
      • Figure 39: Packaging attitudes, shopping and packaging design attitudes, 2022
      • Figure 40: Packaging attitudes, by age and HHI, 2022
    • Consumers disagree about government’s role in the packaging industry
      • Figure 41: Packaging attitudes, role of government, by importance of price vs sustainability, 2022
      • Figure 42: Packaging attitudes, by importance of price vs sustainability, 2022
    • Provide parents packaging that communicates value and values
      • Figure 43: Packaging attitudes, by parental status and age, 2022
      • Figure 44: Packaging attitudes – CHAID – Tree output, 2022
  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
  16. Appendix – The Consumer

      • Figure 45: Packaging Attitudes – CHAID – Table output, 2022
    • CHAID methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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