This report provides comprehensive and current information and analysis of the US BPC Accessories market including US BPC Accessories market size, anticipated market forecast, relevant market segmentation, shampoo market size, and industry trends for the BPC Accessories market in the US.

Current hair care market landscape

Adoption and usage frequency of beauty and hair accessories is growing in the wake of the COVID-19 pandemic as consumers are ready to reengage with their beauty routines. Beauty accessories offer shoppers a fun and affordable way to experiment and express themselves, particularly among key cohorts including young adults, multicultural consumers and the LGBTQ+ population.

Future market trends in US BPC accessories

Cost-conscious behaviors will continue to drive the value end of the market, especially in light of economic uncertainty due to high inflation and the conflict in Ukraine. Private label in particular is poised to grow as these products continually move to match the quality and benefits of branded products.

Long purchase cycles combined with lack of need, environmental concerns and worries about germs/bacteria remain barriers to adoption in the accessories market. Still, forward-looking brands are aligning with key consumer trends including sustainability, inclusivity and skin health, helping to push the market forward.

Read on to discover more about the US BPC Accessories consumer market, read our US Beauty Devices Market Report 2021, or take a look at our other Beauty, Personal Goods & Toiletries research reports.

Quickly understand

  • Usage trends of beauty accessories.
  • Attitudes and behaviors impacting the category.
  • How consumers are shopping for beauty accessories.
  • How category players are innovating to stand out from the competition.

Covered in this BPC accessories market report

Brands include: Guide Beauty, Dolce & Gabbana, Burberry, Evolve, Firstline, Invisibobble, Cleanlogic, Conair, ACON, Yellow Wood, e.l.f. Cosmetics, Scünci, Goody, Wet Brush, EcoTools, Real Techniques, Elate, Artis, EcoRoots, Uve, Nurse Jamie, Brushean, Slick Solutions, Kohl Kreatives, Grace Beauty, TIY Hair Ties, Jessica Blac, Revlon, Grace Eleyae, Degree Men, Aquis, Kitsch,  Kiehl’s, Target, Kohl’s, Sephora.

Expert analysis from a specialist in the field

This report, written by Jennifer White Boehm, a leading analyst in the BPCH sector, delivers in-depth commentary and analysis of the unisex BPC products market to highlight current trends and add expert context to the numbers.

As consumers emerge from the pandemic, they are eager to experiment and have fun with their beauty routine, which is good news for the category, particularly makeup accessories. Still, the highly discretionary nature of the category combined with long purchase cycles and concerns about hygiene and environmental impact remain barriers to adoption. Looking forward, brands must address concerns about sustainability while also promoting inclusivity and holistic skin health.
Jennifer White Boehm, Director, US BPCH Reports
Jennifer White Boehm
Director, BPCH Reports

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
      • Figure 1: Beauty accessories category outlook, 2022-27
    • Opportunities and challenges
    • Consumers are eager to reengage with beauty
    • Capitalize on “fun”ctional benefits of hair accessories
    • Break down barriers to bath accessories
      • Figure 2: Select attitudes toward bath accessories – Agree, 2022
    • Encourage loyalty and trade-ups with sustainability
      • Figure 3: Interest in innovations, 2022
    • Inclusivity will drive the category forward
    • Reach key audiences through social media
    • Key consumer insights
  3. Market Factors

    • Economic concerns could benefit budget and premium ends of market
      • Figure 4: Consumer Price Index change from previous year, 2020-22
    • Consumers eager to reengage with beauty
    • Aging population represents opportunity
      • Figure 5: Population by age, 2016-26
  4. Market Share/Key Players

    • Leading players grow sales but lose share
      • Figure 6: The Wet Brush and BioBlender
    • Smaller players tap into emerging trends, driving growth
      • Figure 7: Leading examples of “other” brands in MULO channels
    • Sales of beauty and personal care accessories by company
      • Figure 8: Multi-outlet sales of beauty and personal care accessories, by leading companies, rolling 52 weeks 2020 and 2021
    • Company/brand sales
      • Figure 9: Multi-outlet sales of beauty and personal care accessories, by leading companies and brands, rolling 52 weeks 2020 and 2021
  5. Competitive Strategies and Market Opportunities

    • Drive loyalty through sustainability
      • Figure 10: Elate Multi-use Brush
    • Be inspired by alternatives to plastic
    • Elevated focus on hygiene will drive NPD
      • Figure 11: UVe Beauty Violet Antibacterial Blender
      • Figure 12: Nurse Jamie Exfoliband Silicone Loofah
    • Target innovation toward underserved groups
      • Figure 13: Slick Solutions Lotion Applicator
    • Tap into TikTok to reach core audiences
      • Figure 14: Revlon Oil-Absorbing Volcanic Stone Roller
  6. The Accessories Consumer – Fast Facts

  7. Bath Accessory Usage

    • Bath accessories face hurdles to widespread adoption
      • Figure 15: Bath accessory usage, 2022
    • Renovate messaging to focus on overlooked groups
      • Figure 16: Bath accessory usage, by gender and age, 2022
    • Unmet needs drive accessory usage among Black and Hispanic adults
      • Figure 17: Bath accessory usage, by race and Hispanic origin, 2022
  8. Hair Accessory Usage

    • Fashion trends support usage of hair accessories
      • Figure 18: Hair accessory usage, 2022
    • Tap into fun and function to expand usage
      • Figure 19: Hair accessory usage, by gender and age, 2022
    • Hair accessories support self-expression among Black consumers
      • Figure 20: Grace Eleyae satin-lined cap (aka Slap)
      • Figure 21: Hair accessory usage, by race and Hispanic origin, 2022
  9. Attitudes and Behaviors toward Bath and Hair Accessories

    • Focus on hygiene and skin health to bolster bath accessories
      • Figure 22: Degree Men Maximum Recovery massage bar
      • Figure 23: AQUIS double-sided exfoliating and cleansing back scrubber
    • Hair accessories have room to grow
      • Figure 24: Slip Small Slipsilk Scrunchies
      • Figure 25: Attitudes and behaviors toward bath and hair accessories, 2022
    • Leverage social media to break down barriers to bath accessories
    • Tap into functional benefits of hair accessories to broaden reach
      • Figure 26: Attitudes and behaviors toward bath and hair accessories, by age, 2022
      • Figure 27: Kitsch towel scrunchies
  10. Makeup Brush and Accessory Usage

    • Makeup accessories poised for growth
      • Figure 28: Makeup accessory usage, 2022
    • Expand reach with age-inclusive messaging
      • Figure 29: Female makeup accessory usage, by age and gender, 2022
    • LGBTQ+ population seeks self-expression through beauty products
      • Figure 30: Makeup accessory usage, by sexual orientation, 2022
  11. Attitudes and Behaviors toward Makeup Brushes and Accessories

    • Increased usage drives need for improved maintenance
      • Figure 31: Attitudes and behaviors toward makeup brushes and accessories, 2022
    • Young adults are engaged but price-driven
      • Figure 32: Attitudes and behaviors toward makeup brushes and accessories, by age, 2022
  12. Beauty and Personal Care Accessory Shopping Behaviors

    • Shoppers want a flexible and streamlined retail experience
      • Figure 33: Beauty and personal care accessory shopping behaviors, 2022
    • Social media is key to connecting with young adults
      • Figure 34: Beauty and personal care accessory shopping behaviors, by age, 2022
  13. Interest in Innovations

    • Encourage trade-ups with eco-friendly innovations
    • Desire for streamlined routines supports multitasking products
      • Figure 35: Interest in innovations, 2022
    • Interest in innovations mirrors usage trends
      • Figure 36: Interest in innovations, by age, race and Hispanic origin, and sexual orientation, 2022
  14. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
  15. Appendix – Market Size

      • Figure 37: Total US retail sales of beauty and personal care accessories, at current prices, 2016-26
      • Figure 38: Total US retail sales and forecast of beauty and personal care accessories, at inflation-adjusted prices, 2016-26
      • Figure 39: Total US retail sales of beauty and personal care accessories, by channel, at current prices, 2016-21
      • Figure 40: Total US retail sales of beauty and personal care accessories, by channel, at current prices, 2019 and 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


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