Description

This report provides comprehensive and current information and analysis of the cannabis accessories market including cannabis accessories market size, anticipated market forecast, relevant market segmentation, and industry trends for the cannabis accessories market in the US.

Current market landscape for cannabis accessories brands

Knowledge is one of the most critical pieces to the cannabis accessories puzzle, with more knowledgeable consumers more likely to purchase them, and more likely to use formats that require accessories. However, 74% of cannabis consumers who self-identify as “not knowledgeable” are getting their accessories information from friends and family – not the most reliable of sources. Dispensary employees, however, are the second most common source of information, making them a key partner in bolstering cannabis accessory sales.

Market share and key industry trends

Future market trends in luxury cannabis accessories

Thus, some of the biggest opportunities in the market are related to retail, whether expanding offerings and education about accessories in dispensaries or expanding sales at convenience stores and online. Cannabis consumers are still shopping mostly at dispensaries for these products, but unlike cannabis itself, brands are able to sell accessories anywhere. A challenge will be finding the right home for the right products, with rolling papers and other small, disposable goods better suited for convenience stores and more complicated products that require knowledge better suited for online.

One of the biggest threats to the market is inflation, which is poised to raise cannabis prices and will especially impact accessories, a price-sensitive category that already adds to the expense of cannabis consumption. Value will need to become a part of the conversation: how the right tools can make your product last longer, the effects more deeply felt, and overall, an elevated experience.

Read on to discover more about the cannabis accessories consumer market, read our US Cannabis Packaging Market Report 2021, or take a look at our other Cannabis research reports.

Quickly understand cannabis accessories 2022

  • What factors help indicate the size of the accessories market.
  • How inflation will affect cannabis and the accessories market.
  • Current and pending cannabis legislation.
  • Cannabis knowledge and format use.
  • Important attributes of accessories and associations with specific accessories.
  • Purchase location of accessories.
  • How knowledge affects all of the above.

Covered in this report

Cannabis accessory companies include: Smoke Cartel, Grasscity, Amazon, Zig-Zag, Puffco, Bull Brand, BBK Tobacco & Foods, LLP, Chongz, British American Tobacco PLC, Curved Papers, Inc., Univac Furncrafts Pvt. Ltd., Imperial Brands, Republic Technologies International, Jinlin (HK) Smoking Accessories Co., Ltd., Moondust Paper Pvt. Ltd., Session Goods, Mouth Peace, Lucky Box Club, Puff Pack, SensiBox, MedMen, Curaleaf, Sunnyside, Banana Bros, Storz & Bickel, Saber, Levo II, Magical Butter Machine, Cannabolish, ZeroTwoFour.

Expert analysis from a specialist in the cannabis accessories business

This report, written by Michele Scott, a leading analyst in the Cannabis sector, delivers in-depth commentary and analysis on the cannabis accessories market to highlight current trends and add expert context to the numbers.

Cannabis accessories are necessary for consumption of a range of cannabis formats, and simply elevates others. Unlike cannabis, they are not restricted for sale, making one of the key opportunities expanding purchase locations. Even still, dispensaries remain the bedrock of the market, as these retail locations also provide necessary knowledge to consumers, a factor that is key across consumer habits, attitudes and beliefs.

Michele Scott, Senior Analyst
Michele Scott
Associate Director

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Cannabis accessories outlook, 2022-27
    • Opportunities and challenges
    • Rising costs drives up a need for value
      • Figure 2: Important attributes, 2022
    • Dispensaries can be the accessories hub
      • Figure 3: Cannabis purchase location and information sources, 2022
    • Knowledge tells you everything you need to know
      • Figure 4: Cannabis knowledge level, 2022
    • Young consumers are opportunity as lifelong patrons
      • Figure 5: Cannabis format use, by age, 2022
    • Expand purchase opportunities to increase sales
      • Figure 6: Purchase location, 2022
  3. Market Value Indicators

    • Cannabis: state of legality
    • Casting votes for cannabis
    • Cannabis market continues to grow
    • Smoking accessories can inform cannabis predictions
  4. Market Factors

    • Inflation may drive consumers to new formats
    • Trade issues affects parts and pieces
    • Rules and regulations about smoke and smell
    • Consumers need more from dispensaries
    • Accessories offer opportunities for diverse sales locations, potential entry into the market
  5. Competitive Strategies and Market Opportunities

    • Safe(r) smokes
      • Figure 7: Safer smoking accessories
    • Like? Comment…and subscribe!
      • Figure 8: Subscription boxes
    • By cannabis brands, for cannabis consumption
      • Figure 9: Cannabis accessories by dispensary brands
    • High tech
      • Figure 10: High tech accessories
    • DIY edibles
      • Figure 11: DIY edible tools
    • Canna-ccessories for the cannabis non-consumer
      • Figure 12: Cannabis odor reducing candles
  6. The Cannabis Accessories Consumer – Fast Facts

    • Knowledge is power (and dollars)
    • Ease of use creates necessary value
    • Knowledge, youth go hand and hand, but experience still matters
    • Dispensaries are a huge resource, opportunity
  7. Knowledge about Cannabis

    • Dispensary employees support legitimate knowledge and learning
      • Figure 13: Cannabis knowledge and knowledge source, 2022
    • Knowledge and confidence will lead to more use
      • Figure 14: Cannabis information source, by knowledge level, 2022
    • Education reaches youngest consumers with greatest ROI
      • Figure 15: Cannabis knowledge level, by age, 2022
    • Messaging wins over sourcing
      • Figure 16: Cannabis information source, by age, 2022
  8. Format Use

    • Most popular formats need minimal accessories
      • Figure 17: Cannabis format use, 2022
    • Classic options resonate, especially with older consumers
      • Figure 18: Cannabis format use – NET any usage, by age, 2022
    • Low buy-in, long-term savings can both be valuable
      • Figure 19: Cannabis format use, by household income, 2022
    • Consider skills required for format use
      • Figure 20: Cannabis format use, by knowledge level, 2022
    • Address barriers head on
      • Figure 21: Reasons for not using inhaled formats, 2022
  9. Important Attributes of Accessories

    • Ensure accessories enhance, not complicate
      • Figure 22: Important attributes, 2022
    • Educate new consumers to create avid accessories users
      • Figure 23: Important attributes, by knowledge level, 2022
    • Accessories can’t be a hassle
      • Figure 24: TURF Analysis – Cannabis accessory purchase factors, 2022
  10. Associations with Specific Accessories

    • Accessible formats win overall
      • Figure 25: Accessories associations, 2022
    • Bust the learning curve
      • Figure 26: Accessories associations, by age, 2022
    • Accessories fall into distinct categories
      • Figure 27: Correspondence Analysis – Symmetrical map – Cannabis accessory perceptions, 2022
  11. Purchase Location for Accessories

    • No boundaries for accessory sales
      • Figure 28: Purchase location, 2022
    • Accessories win for dispensaries
      • Figure 29: Purchase location, by age, 2022
    • Educate consumers to build sales
      • Figure 30: Purchase location, by knowledge level, 2022
  12. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Correspondence Analysis
    • Methodology
      • Figure 31: Correspondence Analysis – Symmetrical map – Cannabis accessory perceptions, 2022
      • Figure 32: Correspondence Analysis – Principal map – Cannabis accessory perceptions, 2022
      • Figure 33: Cannabis accessory perceptions, 2022
    • TURF Analysis
    • Methodology
    • Important factors in cannabis accessories
      • Figure 34: TURF Analysis – Cannabis accessory purchase factors, 2022
      • Figure 35: Table – TURF Analysis – Cannabis accessory purchase factors, 2022

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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