Description

Providing the most comprehensive and up-to-date information and analysis of the the U.S Cannabis Accessory market, including the behaviors, preferences and habits of the consumer.

Just as the cannabis industry is growing and evolving, the cannabis accessories market is too, through artful, high tech innovation, new sales channels and with new players. Yet, there is still room to grow. The cannabis accessories market is an accessible way for brands to enter this budding industry with fewer regulatory, sales and marketing hurdles to clear than brands dealing directly with the plant. Still, COVID-19 has reinforced consumer concerns about health – both physical and emotional, which will both support and challenge the market. Accessory innovation that features BFY alternatives, customization, discretion and convenience or a combination of the above will resonate with consumers. And, as more states come online through legalization, education will continue to be in order, to help guide product and accessory choice.

Read on to discover more details or take a look at all of our U.S Leisure Time market research.

Quickly understand

  • The impact of COVID-19 on the accessories market.
  • Navigating a difficult economic landscape.
  • Competitive brand strategies.
  • Attitudes about important product features and design.

Covered in this report

Definitions used: Cannabis accessories: devices used to consume cannabis or signal identity as a cannabis user. Inhalable(s): Cannabis formats that are inhaled, eg smoking and vaping.

Brands featured: OCB, Puffco, Raw, Higher Standards, Resolution, Hemplights, The Lion Rolling Circus, High Hemp, VegasPipeDream, Session, Glassy, Moose Labs, Blunt Glue, Studenglass and more.

Expert analysis from a specialist in the field

Written by Michele Scott, a leading analyst in the Cannabis sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Cannabis accessories are the sleeping giant of cannabis opportunity. Accessories are not beholden to the same regulations as cannabis itself, making them easier to finance, produce and sell. However, advertising restrictions do exist on- and offline, putting a kink in how brands can and should approach messaging. Consumers are also less familiar with how and where they can purchase accessories, somewhat limiting distribution, and thus focus their shopping on dispensaries. While there are challenges to bringing accessory products to market, brands that can create value and attract attention to retail locations beyond the dispensary are positioned for success.

Michele Scott
Senior Analyst

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
  2. Executive Summary

    • Top takeaways
    • Market overview
    • Impact of COVID-19 on cannabis accessories
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on cannabis accessories, November 2020
    • Opportunities and Challenges
    • Reemergence (July 2020-Dec 2021)
    • Heightened focus on wellness may impact cannabis format choice
    • Polish the health halos of new accessories
    • Online retailers have work to do
      • Figure 3: Preferred Purchase location, July 2020
    • Recovery (2022-25)
    • Sensitivity to recession should be a part of long-term plans
      • Figure 4: personal financial situation assessment, September 23, 2020- October 5, 2020
    • Wellness will remain a priority purchase
      • Figure: 5 Changes in spending priorities; April-September 2020
  3. The Market – Key Takeaways

    • Accessories a safer opportunity than cannabis itself
    • Cannabis restrictions have indirect effects on accessory sales
    • Dispensaries get the bulk of business
    • Impact of COVID-19 on cannabis accessories
      • Figure 6: Short-, medium- and long-term impact of COVID-19 on cannabis accessories, July 2020
    • Lockdown
    • Reemergence
    • Recovery
    • COVID-19: US context
  4. Market Factors

    • The value of the cannabis industry will come into focus
      • Figure 7: Attitudes about federal legalization, march 2020
    • Positive shifts in attitudes about cannabis are ageless
      • Figure 8: Positive changes in opinions about cannabis use since 2016, by age and gender, March 2020
    • Underemployment hits hard
      • Figure: 9 Unemployment and Underemployment, 2007- 2020
    • Accessories still stunted by cannabis restriction
    • Focus on dispensaries limits consumer imagination
      • Figure 10: Attitudes about cannabis retail, limit sales to designated retailers, July 2020
    • Shifts in shopping behaviors point to opportunities
      • Figure 11: Impact of COVID-10 on US consumers, Sept 25-Oct 7, 2020
  5. Market Opportunities

    • Brands with a connection can participate in the market through accessories
      • Figure 12: Home and personal accessories
      • Figure 13: Attitudes about cannabis and impact on brands, March 2020
    • Innovation should consider trends in format
      • Figure 14: Cannabis use in the last year, by format, net any use, July 2020
    • Think outside of the dispensary box
      • Figure 15: Preferred purchase location, July 2020
  6. Companies and Brands – Key Takeaways

    • Protect the cannabis experience through innovative technology
    • Wellbeing
    • Surroundings
    • Identity
  7. Competitive Strategies

      • Figure 16: Environmentally-friendly accessories
      • Figure 17: Better-for-you wrapping papers
      • Figure 18: Personal style and accessories
      • Figure 19: Sanitary cannabis accessories
  8. The Consumer – Key Takeaways

    • Accessories should be accessible
    • Dispensaries are the go-to for basic cannabis needs
    • Younger consumers are after the experience
    • Cannabis consumers are chatty about accessories
    • Consumers don’t want complicated
  9. The Consumer Use and Experience

    • Basic accessories win with consumers
      • Figure 20: Use of cannabis accessories, July 2020
    • Women’s use mirrors men, at lower rates
      • Figure 21: Use of cannabis accessories, by gender, July 2020
    • Accessory pricing must be competitive
      • Figure 22: Use of cannabis accessories, by household income, July 2020
    • Younger adults are enthusiastic about a variety of accessories
      • Figure 23: Use of cannabis accessories, net any use, by age, July 2020
    • Special equipment requires specialized retailers
      • Figure 24: Use of cannabis accessories, by purchase location, July 2020
  10. Purchase Location

    • Dispensaries are a one-stop shop
      • Figure 25: Purchase location, July 2020
    • Women are shopping for accessories less
      • Figure 26: Purchase location, by gender, July 2020
    • Reach older consumers at the dispensary
      • Figure 27: Purchase location, by age, July 2020
    • Affluent consumers want options
      • Figure 28: Purchase location, by household income, July 2020
  11. Accessory Attitudes

    • Minimalism wins out, but education will expand imaginations
      • Figure 29: Attitudes about cannabis accessories, July 2020
    • Men seek experience through accessories
      • Figure 30: Attitudes about cannabis accessories, by gender, July 2020
    • Accessories appeal to youth
      • Figure 31: Attitudes about cannabis accessories, by age, July 2020
    • Attitudes depend on preferred method
      • Figure 32: Attitudes about cannabis accessories, by method, July 2020
  12. Cannabis Accessory Discovery

    • Word of mouth wins
      • Figure 33: Discovery of cannabis accessories, July 2020
    • Men open to more diverse education opportunities
      • Figure 34: Discovery of cannabis accessories, by gender, July 2020
    • Affluent consumers do more homework
      • Figure 35: Discovery of cannabis accessories, by household income, July 2020
  13. Important Accessory Attributes

    • Accessories should offer ease
      • Figure 36: Important accessory attributes, July 2020
    • Men don’t want another chore
      • : Figure 37: Important accessory attributes, by gender, July 2020
    • Older consumers prefer to go smokeless
      • Figure 38: Important accessory attributes, by age, July 2020
    • Discretion and ease reach most consumers
      • Figure 39: TURF Analysis – Accessories preferences, July 2020
  14. Wearable and Home Accessories

    • Cannabis accessories emphasize lifestyle
      • Figure 40: Interest in cannabis-themed items, July 2020
    • Men are more open to displays of canna-fection
      • Figure 41: Interest in cannabis-themed items, by gender, July 2020
      • Figure 42: Interest in cannabis-themed items, by shopping location, July 2020
  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Qualitative forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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