US Casinos and Casino-Style Gambling Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s US Casinos and Casino-Style Gambling Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviors affecting your industry. Get a 360° view of the US Casino industry including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.

Key Topics Covered in this Report

• Who are casino gamblers and what games they play.
• How best to market to various video gaming player segments in a landscape with increased iGaming.
• What draws consumers to and repels them from casinos.
• How the casino vacation fits into the larger gambling picture.
• Ways in which casinos can be more than just gambling to consumers.

Current US Casino Market Overview

Casinos have more than recovered from the COVID-19 pandemic and the US casino industry market size is estimated to reach $134.1 billion in 2023. Mintel predicts that the casinos’ earning potential will be limited by economic uncertainty in the next few years, but healthy market growth will return from 2026 onwards, as consumer purchasing power increases.

• US Casino Market Share: MGM Resorts is the largest casino in the US by revenue.

US Casino Industry Trends: What consumers want and why

A less intimidating atmosphere

Casino visitation remains strong, 59% of US consumers intend to visit a casino in the next year. On the whole, the biggest barrier to visiting a casino for most consumers is losing money, however this isn’t as big an issue for men under 55. Furthermore, men under 35 are almost as likely to keep away from a casino due to its atmosphere. Casinos need to tone down the intense atmosphere to avoid ceding ground to the online gambling market.

Connection and a viable third space

Casinos have always been about gambling first, however 75% of US gamblers agree that casinos can be fun even if you don’t gamble. By emphasizing how a casino can be not just a place to gamble but for entertainment and socializing can address the increased need to connect that consumers have post-pandemic.

Leading US Casino Brands Covered in this Report

This report covers the US casino industry and examines and analyses the key players in the market including MGM Resorts, Caesars Entertainment, Wynn Resorts, Golden Nugget, Penn Entertainment, and more.

Purchase our full US Casinos and Casino-Style Gambling Market Report 2023 to discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Specialist Analysis from an Industry Expert

This report, written by Mike Gallinari, a leading travel and leisure analyst, delivers in-depth commentary and analysis to highlight current trends in the US casinos market and add expert context to the numbers.

Casinos present themselves in a certain way to consumers, and this kinetic atmosphere has worked for them to date. It still will work for them – as record revenues can attest – but casinos can bring more value to consumers. By bringing their vibe, offerings and messaging more in line with modern sensibilities, casinos can be an attractive outlet for both gambling and socializing.

Mike Gallinari
Senior Travel & Leisure Analyst