Description

This report provides comprehensive and current information and analysis of the US Chocolate Confectionery market including US Chocolate Confectionery market size, anticipated market forecast, relevant market segmentation, and industry trends for the Chocolate Confectionery market in the US.

Current market landscape

Chocolate is a classic, accessible and convenient option for consumers looking to treat themselves – 15% of consumers use chocolate daily to do just that. While the pandemic may have contributed to increases in consumption, these habits have largely stuck, indicating that the real opportunity is increasing occasions that consumers reach for chocolate. Increased opportunity to treat at home coupled with an increased need to reduce stress with small moments of indulgence were a wining pair and will continue to be for brands able to shift messaging away from guilt and more toward an anytime indulgence.

Evolving views of overall wellness and the importance of balance is additional good news for the market, as it will further inspire incorporation of chocolate into consumers’ self-care routines. Highlight the inherent role that chocolate plays as a source of joy that has carried consumers through stressful times and will continue to do so moving forward.

Future market trends in US chocolate confectionery

While wellness does matter, there are important differences between “health” and the wellness category. Namely, the quest for sugar reduction does not exclude the chocolate market; for the majority however, their chocolate consumption remains relatively unchanged by sugar concerns. The consumer base for low/no sugar is niche, along with those who look for BFY attributes in their chocolate. Brands in the BFY space, whether specializing or adding to existing product lines, will need to find the balance of BFY additions or subtractions while still maintaining the indulgence factors that consumers seek.

Inflation will impact categories across the board, including chocolate. However, as a product that is relatively affordable in most formats, chocolate may benefit from prices rising. As consumers turn away from foodservice and other higher priced goods and services that previously filled the role for treating, chocolate is well positioned to step in and make consumers’ days a little sweeter.

Read on to discover more about the US Chocolate Confectionery consumer market, read our US Trending Flavors and Ingredients in Desserts and Confections Market Report 2021, or take a look at our other Confectionery research reports.

Quickly understand the US chocolate confectionery market

  • Chocolate purchases (format, type, season).
  • Household chocolate recipients.
  • Influences on change in chocolate consumption.
  • Associations with purchase location.
  • Factors important to chocolate purchase.
  • Frequency of chocolate use for occasions.

Covered in this chocolate confectionery market report

Brands include: The Hershey Company, Mars Incorporated, Lindt & Sprungli AG, Ferrero USA, Reese’s, Hershey’s, KitKat, Almond Joy, M&M, Snickers, Twix, 3 Musketeers, Kinder, Butterfinger, York, Cadbury, Brookside, Mars Minis, Dove, Snickers, Ghirardeli, Mounds, Take5, Milky Way, Fannie May, Whitman’s, Russell Stover, Queen Anne, California Cultured, Inaru, Trader Joe’s, Sugarfina, Chocolove, Crumbi Cookie, Stuffed Puffs, Bulletproof, H-E-B, Cocomels, Sourse, Goli, Endangered Species Chocolate.

Expert analysis from a specialist in the field

This report, written by Kelsey Olsen, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to chocolate confectionery market trends, highlighting current trends and adding expert context to the numbers.

Chocolate confectionery’s best assets have shone in recent years, further solidifying an already strong role as a versatile, indulgent, satisfying and convenient treat and snack. Yet a new generation of consumers with contemporary ideas about indulgence, snacking and wellbeing will challenge brands to meet new needs, tastes and occasions to hang on to the sales momentum.
Kelsey Olsen, Food and Drink AnalystKelsey Olsen
Consumer Insights Analyst

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Market context
          • Executive Summary

              • Top takeaways
                • Market overview
                  • Figure 1: Total US sales and fan chart forecast of market, at current prices, 2017-27
                  • Figure 2: Category outlook, 2022-27
                • Opportunities and challenges
                  • Find even more ways to connect with snacking and additional occasions
                    • Figure 3: Reasons for increased chocolate consumption, 2022
                  • Purchase habits are varied, both in location and motivation
                    • Figure 4: Number of chocolate candy purchase locations, 2022
                  • Lest we forget to satisfy the Nonparent sweet tooth
                    • Figure 5: Chocolate candy purchase types, by parental status, 2022
                  • Innovate for the next generation chocolate lover
                    • Figure 6: Chocolate candy purchase factors, by age, 2022
                  • To go BFY, sugar-free, or not?
                    • Figure 7: Reasons for eating less chocolate candy this year than last year, 2022
                  • Key consumer insights
                    • Parents lead the market, yet nonparents pose opportunity
                      • Purchase locations meet different occasions, whether planned or impulsive
                        • Chocolate provides joy; interest in benefits beyond are niche
                        • Market Size and Forecast

                          • No sales retreat for chocolate treats
                            • Figure 8: Total US sales and fan chart forecast of market, at current prices, 2017-27
                            • Figure 9: Total US sales and forecast of market, at current prices, 2017-27
                            • Figure 10: New item launches of chocolate, 2019-21
                        • Segment Performance

                          • Slight shift in size preferences with altered routines and budgets
                            • Figure 11: Sales of market, by segment, 2021
                            • Figure 12: Total US retail sales and forecast of chocolate confectionery, by segment, at current prices, 2017-27
                          • Growth in sugar-free space, but it will get crowded
                            • Figure 13: Total US sales and fan chart forecast of sugar-free confectionery, at current prices, 2017-27
                            • Figure 14: Total US sales and forecast of sugar-free confectionery, at current prices, 2017-27
                          • Acceleration of other retailers powered by altered shopping habits
                            • Figure 15: Total US retail sales of chocolate confectionery, by channel, at current prices, 2017-22
                        • Market Factors

                          • Raw material price increases will pose challenges and opportunities
                            • Counter the cutting back on treats with value and versatility
                              • Figure 16: Mintel’s Global Consumer – Food & Drink, March 2022
                            • Health is not the only consumption motivation
                              • Figure 17: US eating motivators, 2022
                            • Recovering away-from-home food spending will meet challenges
                              • Figure 18: Sales of food at home and away from home, 2010-22
                          • Market Share/Key Players

                            • Leading chocolate brands continue to thrive
                              • Sales of chocolate confectionery by company
                                • Figure 19: Multi-outlet sales of chocolate confectionery, by leading companies, rolling 52 weeks 2021 and 2022
                              • Smaller size and price point challenged by value seeking
                                • Figure 20: Multi-outlet sales of box/bag/bar <3.5 oz chocolate confectionery, by leading companies and brands, rolling 52 weeks 2021 and 2022
                              • Larger sizes drive growth with value
                                • Figure 21: Multi-outlet sales of box/bag/bar >3.5 oz chocolate confectionery, by leading companies and brands, rolling 52 weeks 2021 and 2022
                              • Snack size struggles in the midst of snacking boom.
                                • Figure 22: Multi-outlet sales of snack size chocolate confectionery, by leading companies and brands, rolling 52 weeks 2021 and 2022
                              • Private label’s small but significant boxed chocolate growth
                                • Figure 23: Multi-outlet sales of chocolate gift boxes, by leading companies and brands, rolling 52 weeks 2021 and 2022
                              • Holidays are marked by national brands
                                • Figure 24: Multi-outlet sales of seasonal chocolate confectionery, by leading companies and brands, rolling 52 weeks 2021 and 2022
                              • Small but growing sugar free segment
                                • Figure 25: Multi-outlet sales of sugar-free chocolate confectionery, by leading companies and brands, rolling 52 weeks 2021 and 2022
                            • Competitive Strategies and Market Opportunities

                              • Legacy brands enter organic game, pioneers venture beyond
                                • Figure 26: Organic and eco-conscious chocolate, 2022
                              • Revamped chocolate boxes – not your grandmother’s sampler
                                • Figure 27: On package messaging chocolate products, 2022
                              • Different sensory experiences create intrigue
                                • Figure 28: enhanced sensory chocolate product examples, 2022
                              • The most important meal of the day: chocolate?
                                • Figure 29: Breakfast inspired chocolate flavors, 2022
                              • Identify niche target market for alt sweetened chocolates
                                • Figure 30: Sugar free and alternatively sweetened chocolate products, 2022
                              • Put the fun in functional chocolate
                                • Figure 31: Functional chocolate products, 2022
                              • Reimagine plant based with new claims, new bases
                                • Figure 32: Oat Milk chocolate products, 2022
                              • Environmental impacts threaten cacao supply
                                • Figure 33: Endangered Species chocolate, 2022
                            • The Chocolate Consumer – Fast Facts

                              • Parents are sweet on chocolate
                                • Treat yourself narrative runs strong
                                  • Chocolate can rely on inherent benefits that contribute to overall wellness
                                    • Consumers turn to purchase locations beyond supermarkets and mass merchandisers
                                    • Formats of Chocolate Confectionery Purchases

                                      • Sustain growth through positioning as affordable indulgence
                                        • Figure 34: Trended chocolate confectionery formats purchased, 2020 and 2022
                                      • Women migrate toward morsels
                                        • Figure 35: Chocolate purchase format, by gender, 2022
                                      • Chocolate formats play many roles for parents
                                        • Figure 36: Chocolate candy purchase formats, by parental status, 2022
                                    • Household Chocolate Recipients

                                      • Treat yourself and the kids
                                        • Figure 37: Receivers of chocolate purchases, 2022
                                      • Encourage treatability of chocolate for children of all ages
                                        • Figure 38: Receivers of chocolate purchases, by purchaser’s gender, NET – Any chocolate candy, 2022
                                      • Chocolate is the gift that keeps giving, no matter the financial situation
                                        • Figure 39: Receivers of chocolate purchases, by purchaser’s financial situation, NET – Any chocolate candy, 2022
                                    • Types of Chocolate Confectionery Purchased

                                      • Milk chocolate is the gateway chocolate
                                        • Figure 40: Trended chocolate candy purchase types, 2020 and 2022
                                      • Dark chocolate gets better with age
                                        • Figure 41: Chocolate candy types purchased, by generation, 2022
                                    • Seasonal Chocolate Confectionery Purchases

                                      • Holiday candy benefits from socialization
                                        • Figure 42: Trended seasonal chocolate candy types purchased, 2020 and 2022
                                      • Highlight chocolate’s convenient place at the holiday table
                                        • Figure 43: Seasonal chocolate candy purchases, by gender, 2022
                                    • Change in Chocolate Confectionery Consumption

                                      • Majority report maintained or more consumption
                                        • Figure 44: Change in chocolate candy consumption, 2022
                                      • Forget gender stereotypes: men love chocolate, too
                                        • Figure 45: Change in chocolate candy consumption, by gender, 2022
                                    • Reasons for Decreased Chocolate Consumption

                                      • Quest for less sugar lost on chocolate
                                        • Figure 46: Reasons for reduced chocolate consumption, 2022
                                      • Importance of affordable indulgence positioning grows as budgets tighten
                                        • Figure 47: Reasons for reduced chocolate consumption, by income level, 2022
                                    • Reasons for Increased Chocolate Consumption

                                      • Snacking inspiration will further encourage consumption
                                        • Figure 48: Reasons for increased chocolate consumption, 2022
                                      • Convenience drives chocolate purchasing for men
                                        • Figure 49: Reasons for increased chocolate consumption, by gender, 2022
                                    • Chocolate Confectionery Purchase Location

                                      • Form habits and planned purchasing occasions tied to location
                                        • Figure 50: Chocolate candy purchase location, 2022
                                      • Younger generations put the c-(store) in chocolate purchasing
                                        • Figure 51: Chocolate candy purchase location, by generation, 2022
                                      • Chocolate consumers shop a variety of purchase locations
                                        • Figure 52: Number of chocolate candy purchase locations, 2022
                                      • Straight to the source for niche attributes
                                        • Figure 53: Chocolate purchase factors, by purchase location, 2022
                                    • Chocolate Confectionery Purchase Factors

                                      • Stack unique attributes to appeal to more consumers
                                        • Figure 54: Chocolate candy purchase factors, 2022
                                      • Build brand loyalty for less-established habits
                                        • Figure 55: Chocolate candy purchase factors, by age, 2022
                                    • Chocolate Confectionery Consumption Occasions and Frequency

                                      • Chocolate wears many hats, highlight versatility
                                        • Figure 56: Chocolate candy usage occasions, NET – Any use, 2022
                                      • Play role in routines and special occasions
                                        • Figure 57: Chocolate consumption frequency of occasions, 2022
                                      • Younger consumers look to chocolate for mood boost
                                        • Figure 58: Chocolate candy consumption occasions, to improve mood, by age, 2022
                                    • Appendix – Data Sources and Abbreviations

                                      • Data sources
                                        • Sales data
                                          • Forecast
                                            • Consumer survey data
                                              • Abbreviations and terms
                                                • Abbreviations
                                                • Appendix – The Market

                                                  • Sales by segment, inflation-adjusted prices
                                                    • Figure 59: Total US retail sales and forecast of chocolate confectionery, at inflation-adjusted prices, 2017-27
                                                    • Figure 60: Total US retail sales and forecast of box/bag/bar <3.5 oz, at inflation-adjusted prices, 2017-27
                                                    • Figure 61: Total US retail sales and forecast of box/bag/bar >3.5 oz, at inflation-adjusted prices, 2017-27
                                                    • Figure 62: Total US retail sales and forecast of snack size, at inflation-adjusted prices, 2017-27
                                                    • Figure 63: Total US retail sales and forecast of gift box, at inflation-adjusted prices, 2017-27
                                                    • Figure 64: Total US retail sales and forecast of seasonal, at inflation-adjusted prices, 2017-27
                                                    • Figure 65: Total US retail sales and forecast of sugar-free, at inflation-adjusted prices, 2017-27

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