Description

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Providing the most comprehensive and up-to-date information and analysis of the Chronic Health Consumer – US market including the behaviours, preferences and habits of the consumer.

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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Beyond initial attempts to limit COVID-19 case counts, new
expectations of social distancing, using telehealth and protecting
vulnerable populations will greatly impact how adults with chronic
health conditions manage and perceive their health. Going from
feeling in good health to being labeled “at risk” pushes chronic
health managers to re-evaluate their current health status and
focus on preventive disease management efforts. Chronic health
consumers rely on prescription medication and OTC solutions
to manage treatment needs, meaning they are still consuming
healthcare products and services during economic uncertainty.

Expert analysis from a specialist in the field

Written by Andrea Wroble, a leading analyst in the Health sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Chronic disease is prevalent in America and impacts more than half of US adults. As COVID-19 persists, chronic health consumers are challenged to accept living as an at-risk population, adjusting to new healthcare services and guidelines and managing costly treatment through economic uncertainty. Chronic health managers will seek support from their trusted networks of personal and professional resources. With a heightened focus on personal wellbeing and safety, gaining control over health management and unmet health/treatment needs will take precedent.
Andrea Wroble
Health Analyst

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: Market context
          • Executive Summary

              • Top takeaways
                • Impact of COVID-19 on health management
                  • Figure 1: Short-, medium- and long-term impact of COVID-19 on professional healthcare services and at-home personal health management, July 2020
                • Opportunities and Challenges
                  • COVID-19 threatens health safety and introduces “at risk” label
                    • Room to improve adherence to healthy lifestyle choices
                      • Figure 2: Trial and interest in alternative treatment management methods, July 2020
                    • Brands can play caregiver to ease logistical concerns
                      • Figure 3: Unmet health needs of chronic health managers, July 2020
                    • Access to medical care is improving, opening the door for digital health management
                      • Figure 4: Self-assessment of access to medical care in the past 12 months, by total population and chronic health managers, July 2020
                  • The Chronic Health Consumer – Key Takeaways

                    • Chronic conditions are prevalent and debilitating
                      • Young adults are more and more impacted by chronic health conditions
                        • Caregivers are an underserved market needing support
                          • Digital health management tools have room to grow
                            • Alternative medicine has a place in disease management and prevention
                            • The Chronic Health Consumer by the Numbers

                              • Chronic health conditions impact half of Americans
                                  • Figure 5: Chronic health management status, July 2020
                                • The aging population is most susceptible; adults 35+ are at risk
                                    • Figure 6: Chronic health management status, by age, July 2020
                                  • Financial health is top of mind for chronic health consumers
                                      • Figure 7: Chronic health management status, by financial health, July 2020
                                    • Demographics of focus for healthcare brands
                                      • Men become chronic health managers earlier than women
                                        • Healthcare access impacts diagnosis
                                            • Figure 8: Chronic health management status, by gender, race and Hispanic origin, July 2020
                                          • Impact of COVID-19 on health management
                                              • Figure 9: Short-, medium- and long-term impact of COVID-19 on professional healthcare services and at-home personal health management, July 2020
                                            • Lockdown
                                              • Re-emergence
                                                • Recovery
                                                  • COVID-19: US context
                                                    • Learnings from the last recession
                                                      • Unemployment may impact access to insurance and prescriptions
                                                        • Chronic health consumers may be relying more on OTC products
                                                          • Chronic health consumers support medical spending during recessionary times
                                                          • Market Factors

                                                            • Caregivers are an underserved consumer segment
                                                              • Figure 10: Caregiver status, July 2020
                                                            • Demographics show caregivers are juggling responsibilities
                                                              • Figure 11: Caregiver status, by demographics, July 2020
                                                            • Majority of caregivers are not compensated; brands can offer support
                                                              • Figure 12: Caregiver role, July 2020
                                                            • Stress, fatigue and lack of time are commonplace for caregivers
                                                              • Figure 13: Challenges of being a caregiver, July 2020
                                                            • Acknowledging the risk of living with a comorbidity
                                                              • Figure 14: Self-reported health status, by chronic health managers, July 2020
                                                              • Figure 15: COVID-19-associated hospitalizations related to underlying medical conditions
                                                          • Market Opportunities

                                                            • Building out the role of the pharmacist
                                                              • Future of digital therapeutics
                                                                • Figure 16: Kaia Health back pain app program, June 2020
                                                              • Medical cannabis guidelines legitimize product as treatment option
                                                                • Can food replace medicine?
                                                                  • Figure 17: Obesity, diabetes and cognitive health dominate patent filing activity
                                                              • Companies and Brands – Key Takeaways

                                                                • Dedicated research allows for treatment innovations
                                                                  • Big tech sets sights on digital therapeutics
                                                                  • Competitive Strategies

                                                                    • Movement in arthritis care
                                                                        • Figure 18: Reasons for managing pain, by experience of arthritis in the past 12 months, April 2020
                                                                      • Change is on the horizon for Alzheimer’s patients
                                                                          • Figure 19: Adults managing Alzheimer’s, by unmet health needs of chronic health managers, July 2020
                                                                        • Big tech moves toward health and disease management
                                                                        • The Consumer – Key Takeaways

                                                                          • Chronic health managers are positive about personal health status
                                                                            • Reliance on prescription medication is strong
                                                                              • Supplemental health concerns are harder to manage than treatment
                                                                                • Care teams consist of personal and professional resources
                                                                                  • Room to grow adherence to healthy habits; digital methods can help
                                                                                  • Self-assessment of Health and Medical Care

                                                                                    • Managing a chronic health condition takes a toll on health…
                                                                                      • Figure 20: Self-assessment of current health status, by total population and chronic health managers, July 2020
                                                                                    • …but chronic health managers are optimistic about their health
                                                                                      • Figure 21: Self-assessment of change in health in the past 12 months, by total population and chronic health managers, July 2020
                                                                                    • Access to medical care remains consistent for chronic health consumers
                                                                                      • Figure 22: Self-assessment of access to medical care in the past 12 months, by total population and chronic health managers, July 2020
                                                                                  • Frequency of Medication Methods

                                                                                    • Chronic health consumers are active in medicated treatment
                                                                                      • Figure 23: frequency of medication methods, by chronic health managers, July 2020
                                                                                    • Young chronic health managers lean on a variety of treatment methods
                                                                                      • Figure 24: frequency of medication methods, by age of chronic health managers, July 2020
                                                                                    • Financial hardship impacts dedication to at-home Rx medication
                                                                                      • Figure 25: frequency of taking at-home prescription medication, by financial situation, July 2020
                                                                                  • Unmet Health Needs of Chronic Health Managers

                                                                                    • Health concerns outweigh difficulties managing treatment
                                                                                      • Figure 26: Unmet health needs of chronic health managers, July 2020
                                                                                    • Health concerns open the door for additional treatment needs
                                                                                      • Figure 27: Experiencing any-health related concern, by self-assessment of change in health in the past 12 months, July 2020
                                                                                    • Targeting disease types signals areas of opportunity
                                                                                      • Auto-immune and pain-related conditions heighten health concerns
                                                                                        • Figure 28: Types of chronic health conditions, by unmet health needs of chronic health managers, July 2020
                                                                                        • Figure 29: Product usage, by select factors contributing to lack of sleep, July 2019
                                                                                      • Black chronic health managers express most concern with life longevity
                                                                                        • Figure 30: Aspects of health management to improve, by race and Hispanic origin, July 2020
                                                                                    • Chronic Health Manager Care Team

                                                                                      • Chronic health managers rely on professional and non-professionals
                                                                                        • Figure 31: Chronic health manager care team, July 2020
                                                                                      • Multicultural consumers lean on non-professional resources
                                                                                        • Figure 32: Chronic health manager care team, by race and Hispanic origin, July 2020
                                                                                      • Young men seek out personal networks to manage chronic conditions
                                                                                        • Figure 33: Chronic health manager care team, by gender and age, July 2020
                                                                                    • Alternative Treatment Management Methods

                                                                                      • Chronic health managers are most dedicated to the basics of health
                                                                                        • Figure 34: Trial and interest in alternative treatment management methods, July 2020
                                                                                      • Digital therapeutics and wearables have reach with certain conditions
                                                                                        • Figure 35: Trial and interest in alternative treatment management methods, by type of chronic health condition, July 2020
                                                                                    • Appendix – Data Sources and Abbreviations

                                                                                      • Data sources
                                                                                        • Consumer survey data
                                                                                          • Abbreviations and terms
                                                                                            • Abbreviations

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