US College Football and Basketball Market Report 2021
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the U.S College Football and Basketball markets including the behaviours, preferences and habits of the consumer.
College football and basketball are two of the most popular sports in the country and attract fans throughout the US, creating major opportunities for businesses and brands alike. The COVID-19 pandemic turned the sports world upside down, and collegiate sports were hit especially hard. College football and basketball have had to adapt to reach and engage fans in new ways. But with new opportunities arising for brands to use college sports to connect with fans, the future of two of the country’s most popular sports remains bright for fans and brands alike.
Written by Colin O’Brien, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
COVID-19 completely upended the college sports world. Days before it was set to begin, the biggest event in all of college sports – the NCAA Basketball Tournament – was cancelled. Even when college sports returned in the fall, it was anything but normal. While brands still flocked to two of the country’s most popular sports, consumer interest in college football and basketball suffered due to the pandemic. Moving forward, sports entities and brands must continue to utilize new methods to reach and engage fans to rebuild this lost enthusiasm.
Colin O’Brien
Leisure Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.