US Contraceptives and Sexual Health Market Report 2023
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
Consumers are embracing their sexual health and wellness more than ever before which is blurring the lines between sexual health and self-care. Mintel’s US Contraceptives and Sexual Health Market Report 2023 explores how brands can secure future growth in this expanding industry. Featuring market dynamics, consumer insights and expert analysis, this market report gives you a 360° of the US sexual wellness market and contraceptives industry.
Below, we’ve handpicked some key insights from the full report and summarized the core topics.
In the US, the contraceptives space holds more importance than ever. The market has reflected this and has seen steady growth over the last five years to 2023. This growth will continue and the market is expected to reach $2.6 billion in 2028.
As the stigma around contraception continues to decrease, maintaining momentum in the market will depend on brands’ ability to shift as pleasure continues to drive purchases.
For the first time, sexual enhancement products have higher usage than contraceptives. As sexual health through pleasure continues to become destigmatized, interest in sexual enhancement products will continue to grow. Brands will need to respond for this by providing products that go beyond basic functionality.
Women are interested in self-care through sexual wellness. As the lines between the two blur, more will view sexual health as a part of holistic well-being.
Brands can encourage more exploration in the category by increasing the number of conversations taking place about the topic to normalize behaviors and products further.
Purchase the full report to learn more about the trends shaping the future of the contraceptives and sexual health industry in the US.
For the purposes of this Report, Mintel defines the OTC (over the counter) contraceptives and sexual health market as follows:
The market size only covers OTC purchases, so products provided for free, such as condoms given out at a healthcare clinic or pregnancy tests given by a healthcare professional are not included.
This report, written by Lindsay Cameron, a leading Health and Wellness analyst, delivers in-depth commentary and analysis to highlight current trends in the US contraceptives and sexual wellness markets and add expert context to the numbers.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.