US Cooking Sauces, Pasta Sauces and Marinades Market Report 2021
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
This report provides comprehensive and current information and analysis of the US Cooking Sauces, Pasta Sauces and Marinades market including market size, anticipated market forecast, relevant market segmentation, and industry trends for the Cooking Sauces, Pasta Sauces and Marinades market in the US.
Despite dramatic sales growth over the past two years (+23% in 2020, followed by a generally stagnant 2021), actual engagement with sauces and marinades appears lower virtually across the board. This suggests that category fans doubled down on their usage of sauces and marinades, but that brands were unable to find much of a new audience during the greatest short-term shift to at-home cooking in recent history. With concerning inflationary conditions, consumers likely will continue to opt for the usually more-affordable meal made at home, much of the time. Sauce and marinade brands still have the potential to reach this audience that is experiencing cooking fatigue and seeking options that ease the cooking process and that can help them emulate the flavors and dishes that they would likely prefer to have from a restaurant.
The pandemic precipitated an unprecedented shift to eating and preparing foods at home, yet coming out of the pandemic, consumers are also likely to seek food options with a BFY promise, which sauces can meet with added vitamins/minerals, fiber content, or even ingredients that boost heart or gut health.
The usage of sauces and marinades is relatively common among older consumers, but younger adults – those who would seemingly get the most out of assistance with meal preparation and flavor introduction – are the least engaged, even during the height of cooking at home. Brands may well be missing the opportunity to establish a role in these younger consumers’ cooking patterns.
Read on to discover more about the cooking sauces market, read our Trending Flavors and Ingredients in Dips and Sauces – US – May 2021, or take a look at our other Food and Foodservice Market research reports.
Brands include: : Kraft Heinz, Mizkan, Campbell’s, Lancaster Colony, T Marzetti’s, Chickfil-A, Sovos Brands, Ken’s Foods, Sweet Baby Ray’s, Sticky Fingers, Conagra Brands, McCormick & Company, Lancaster Colony Corporation, C.H. Guenther & Son, Barilla GeR Fratelli SpA, Prego, Bertolli, Ragu, Classico, Hunt’s, Kraft, Bulls Eye, KC Masterpiece, Gia Russa’s G Hughes BBQ Sauce, Stubb’s, Contadina, Olive Garden, A1, Lawry’s, Pioneer Brand, La Mexicana, Knorr, Buitoni, Giovanni Rana, Simple Girl Organic, Trader Joe’s, Lillie’s, Kroger USA, SE Grocers, Williams Sonoma, Core & Rind, Lucerne Foods, Dona Maria, Athenos.
Excluded from this report: Condiments such as ketchup and mustard and sauces typically used at the table, such as steak/ Worcestershire sauce, tartar/seafood sauce, hot/Cajun sauce and horseradish sauce. Also excluded are hollandaise and cheese sauces. For more information on them, please read our Table Sauces in US (2021) – Market Sizes.
This report, written by Billy Robert, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
After a 2020 with unprecedented growth of 23%, sales of sauces and marinades essentially stagnated in 2021, though still 20+% ahead of their 2019 levels. Sales will correct in 2022, as consumers more fully return to dining out and pandemic restrictions abate. Category brands have work to do to engage younger adults, whose category participation trails significantly behind that of older consumers. A greater focus on both flavor and BFY innovation can be a draw for younger adults. A notable area of opportunity for the food industry will be the shift to more-flexible working arrangements for many consumers and the impact that will have on mealtime. Versatility and value are must haves in the category, suggesting that targeting new meal occasions that are now up for grabs with hybrid workers can be impactful.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.