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- US Cooking Sauces, Pasta Sauces and Marinades Market Report 2023
Stay ahead of the curve and secure future growth for your business with Mintel’s US Cooking Sauces, Pasta Sauces, and Marinades Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviors affecting the market, and provides an analysis of growth opportunities and the latest innovations shaping the future of the industry.
Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.
Key issues covered in this report
- The short-, medium- and long-term effects of inflation on cooking sauces, pasta sauces and marinades and consumer behavior
- Usage frequency of cooking sauces, pasta sauces and marinades
- Pasta sauce, cooking sauce and marinade purchase factors
- Interest in usage occasions for sauce and marinade formats
- Consumer attitudes towards cooking sauces, pasta sauces and marinades
US Cooking Sauces, Pasta Sauces and Marinades – Current Market Overview
Packaged cooking sauces, pasta sauces and marinades are a staple in US households with a nearly 90% reported usage rate. Consumers continue to find value in their time-saving benefits and quick flavor-enhancing abilities. The category is on an upward trajectory, and is expected to reach $9.5 billion in 2028.
- US pasta sauce market share: The Kraft Heinz Company leads the US market for cooking sauces, pasta sauces and marinades, with a 12.3% share.
US Cooking Sauces, Pasta Sauces and Marinades – Trends and Opportunities
Consumers turn to sauces for effortless meal prep
Sauces give consumers the benefit of a home cooked meal without the time and energy required for scratch cooking. Almost three-quarters of consumers seek out “easy to prepare” when planning meals. Premade sauces can be positioned as a high-value staple to keep on hand when time or energy is lacking. Emphasizing ease of use and versatility are key in proving value.
Gen Z needs encouragement to engage with sauces
As Gen Z enters adulthood with little cooking experience, sauces create an easy way to prepare meals with just basic cooking skills. Gen Z has the lowest engagement with all types of cooking sauces and marinades. Emphasizing easy recipe ideas through social media channels and highlighting unique flavors and nutrition benefits can be a highly engaging way to connect with younger consumers.
Purchase the full report to learn more about the US Cooking Sauces, Pasta Sauces and Marinades Market, including expert recommendations for future growth from our expert analysts. Readers of this report may also be interested in The Future of Cooking and Pasta Sauces 2023.
More About this Report
This report provides an analysis of the following categories: pasta and pizza sauces (spaghetti sauces, Italian sauces, pizza sauce), barbecue sauce, tomato bases (tomato paste, tomato puree, tomato sauce), other sauces and gravies (dry sauce mixes, liquid gravy, dry gravy mixes, refrigerated and frozen sauce/gravy/marinade, meat sauces/marinade/glaze).
The report also features information on market share and sales for leading companies, including The Kraft Heinz Company, Mizkan America Inc, Campbell Soup Company, Savos Brands, and more.
Expert Analysis from a Food Industry Specialist
This report, written by Julia Mills, a leading Food and Drink analyst, delivers in-depth commentary and analysis to highlight current trends in the US pasta sauces, cooking sauces and marinade market and add expert context to the numbers.
Consumers depend on the convenience sauces and marinades bring to the table; stressing ease-of-use is vital in affirming value for cooking fatigued consumers.
Julia Mills
Food & Drink Analyst
Collapse All
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- Key issues covered in this report
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Executive Summary
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Consumer Insights
- The cooking sauces, pasta sauces and marinades consumer: fast facts
- Types of cooking sauces, pasta sauces and marinades used
- Graph 1: types of cooking sauce, pasta sauce and marinades used in the past six months, 2023
- Graph 2: types of cooking sauce, pasta sauce and marinades used in the past six months, 2021-23
- Graph 3: consumers reporting cooking more than last year, 2023
- Graph 4: types of cooking sauce, pasta sauce and marinades used in the past six months, by generation, 2023
- Graph 5: types of cooking sauce, pasta sauce and marinades used in the past six months, by generation, 2023
- Graph 6: types of cooking sauce, pasta sauce and marinades used in the past six months, by work from home status, 2023
- Graph 7: types of cooking sauce, pasta sauce and marinades used in the past six months, by work from home status, 2023
- Cooking sauce, pasta sauce and marinade use frequency
- Graph 8: usage frequency of cooking sauce, pasta sauce and marinades, 2023
- Graph 9: usage frequency of cooking sauce, pasta sauce and marinades, by parental status, 2023
- Graph 10: usage frequency of cooking sauce, pasta sauce and marinades, by gender and generation, 2023
- Cooking sauce, pasta sauce and marinade purchase factors
- Graph 11: factors of importance when purchasing store bought pasta sauces, cooking sauces and marinades, 2023
- Graph 12: factors of importance when purchasing store bought pasta sauces, by generation, 2023
- Graph 13: factors of importance when purchasing store bought cooking sauces, by generation, 2023
- Graph 14: factors of importance when purchasing store bought marinades, by financial situation, 2023
- Interest in usage occasions for cooking sauce, pasta sauce and marinade formats
- Graph 15: perceived usage occasions for cooking sauce, pasta sauce and marinade formats, 2023
- Graph 16: perceived everyday usage occasion for cooking sauce, pasta sauce and marinade formats, 2023
- Graph 17: perceived usage occasions for liquid marinades, by generation, 2023
- Graph 18: perceived usage occasions for liquid cooking/pasta sauce, by generation, 2023
- Graph 19: interest in usage occasions for liquid cooking/pasta sauce, by financial situation, 2023
- Attitudes towards cooking sauces, pasta sauces and marinades
- Graph 20: attitudes towards cooking sauce, pasta sauce and marinades, 2023
- Graph 21: attitudes towards cooking sauce, pasta sauce and marinades, 2023
- Graph 22: “any agree” attitudes towards cooking sauce, pasta sauce and marinades, by generation, 2023
- Graph 23: “any agree” attitudes towards cooking sauce, pasta sauce and marinades, by financial situation, 2023
- Interest in cooking sauces, pasta sauces and marinades innovation
- Graph 24: interest in cooking sauce, pasta sauce and marinades innovation, 2023
- Graph 25: interest in cooking sauce, pasta sauce and marinades innovation, by parental status, 2023
- Graph 26: interest in cooking sauce, pasta sauce and marinades innovation, by generation, 2023
- Graph 27: interest in single-use cooking sauce, pasta sauce and marinades, by household size, 2023
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Competitive Strategies
- Launch activity and innovation
- Graph 28: [no title]
- Graph 29: percent of cooking & pasta sauce launches by claim category, 2018-23
- Graph 30: product launches of pasta sauces & cooking sauces by package type, 2018-23
- Graph 31: [no title]
- Graph 32: consumer perception of DelGrosso Pepperoni Flavored Pizza Sauce compared to pasta sauce category, 2023
- Graph 33: percent of cooking and pasta sauce launches with the term “authentic,” 2018-23
- Graph 34: [no title]
- Graph 35: percent of cooking sauce launches with “ease of use” claims, 2018-23
- Graph 36: pasta and cooking sauce launches by select keywords, % of launches, 2018-23
- Graph 37: consumer perception of Target’s Good & Gather Roasted Garlic Alfredo Sauce compared to pasta sauce category, 2023
- Marketing and advertising
- Opportunities
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The Market
- Market Context
- Market drivers
- Graph 38: consumers reporting cooking more than last year, by generation, 2022
- Graph 39: reported “basic” cooking skill level, by generation, 2022
- Graph 40: factors important when food shopping, 2023
- Market size and forecast
- Market segmentation
- Graph 41: [no title]
- Graph 42: market share of cooking sauces, pasta sauces and marinades, by segment, 2023
- Market share/brand share
- Graph 43: market share of pasta and pizza sauce, by leading companies and brands, rolling 2023
- Graph 44: market share of barbeque sauces, by leading companies and brands, rolling 2023
- Graph 45: market share of other sauces and gravy, by leading companies and brands, rolling 2023
- Graph 46: market share of tomato bases, by leading companies and brands, rolling 2023
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Appendix
- The market
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