Description

Discover the latest trends in the US dips and savory spreads market with our comprehensive analysis. Our US Dips and Savory Spreads Market Report 2023 is packed with valuable insights on consumer attitudes, market segmentation, and market forecast. With this report you’ll have the knowledge to stay ahead of the competition and prepare for future challenges facing the dips and savory spreads industry. Read on to learn more about our insights.

Dips and Savory Spreads – Current Market Overview

The rise of cooking, eating and snacking at home has boosted the US savory spreads and dips market, with 25% growth in the past five years. While dips and savory spreads aren’t seen as an essential purchase at the grocery store, their accessibility and ability to boost at-home eating occasions is helping the market during a time of inflation. As consumers continue to eat at home to economize and increasingly reach for snacks, natural opportunities in the market foster a positive outlook for the future of dips and savory spreads

As consumers continue to navigate changing economic circumstances, brands that can provide versatility, alongside added convenience and a sense of premium, will see the most growth.

Dips and Savory Spreads Market – Trends and Opportunities

Currently, consumers are primarily using dips and savory spreads for their principal purpose – as a dip. However, Mintel’s market analysis indicates that, due to difficult economic circumstances, consumers will turn to dips and spreads for their versatility and ability to add to different occasions and meals. 

Dips and savory spreads that have a well-established association with salty snacks are among those purchased most often. Brands will find that an opportunity for growth lies in expanding the savory spreads and dips market by encouraging new snack pairings.

  • Dips and savory spreads market trends: New snack pairing suggestions would encourage 23% of consumers to purchase and use dips or savory spreads more often.
  • Dips and savory spread market opportunities: Marketing a dip or savory spread as a versatile product is a good opportunity for growth. Providing recipe ideas using dips and spreads would encourage 28% of consumers to purchase more.
  • US dips market segmentation: 25% of consumers are likely to have salsa as the dip they purchase most often. This speaks to the importance of well-established snack pairings e.g. chips and salsa.

US Dips and Savory Spreads Market – Future Trends

Versatility is the cornerstone of growth for dips and spreads, and brands have a few paths to get there. Certainly, product innovation is an option, but versatility can be fostered through pairing ideas without altering products at all. This highlights a natural opportunity for the market to embrace. Products that can create more solidified associations with pairings beyond salty snacks will increase presence in their household.

There is also an opportunity for brands to embrace the versatility of dips and savory spreads and break out of snacking occasions. If brands can position their products as simple, convenient additions that elevate a meal, either as an ingredient or topping, then there is space for growth. 

Read on to discover more about the US Dips and Savory Spreads Market Report 2023, understand broader trends in the snacking market with our US Potato Chips and Tortilla Chips Market Report, or take a look at our extensive US Food Market Research.

Quickly Understand

  • Purchase details of dips and savory spreads.
  • Usage occasions for dips and savory spreads.
  • Motivations to increase dips and savory spreads consumption.
  • Interest in dips and savory spreads innovations.
  • Dips and savory spreads attitudes and behaviors.
  • Associations with specific dips and savory spreads.

Products and Companies Covered in this Report

Products: Refrigerated or frozen dips, salsa and spreads, Shelf-stable dips and spreads, Shelf-stable salsa and picante sauce.

Companies: PepsiCo, Hormel Foods, Sabra Dipping Company, Campbell Soup Company, Hp Hood, Ricos Products Co, The Kraft Heinz Company, Ventura Foods, Utz Brands, Lancaster Colony Corporation.

Expert Analysis from a Specialist in the US Food Market

This report, written by Kelsey Olsen, a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight current trends in the dips and savory spreads market and add expert context to the numbers.

As consumers continue to eat and snack at home, dips and spreads can be there to amplify snacks, meals and appetizers with flavor and texture. Products that can prove their versatility at a variety of occasions will help earn their spot in both routine and special occasions.

Kelsey Olsen, Food and Drink AnalystKelsey Olsen
Food and Drink Analyst

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas:
        • Definition
          • Market context
          • Executive Summary

              • Top takeaways
                • Market overview
                  • Figure 1: Total US sales and fan chart forecast of dips and savory spreads market, at current prices, 2017-27
                  • Figure 2: Category outlook, 2022-27
                • Opportunities and challenges
                  • Bring value and loyalty through versatility
                    • Figure 3: Purchases of dips and savory spreads, purchased most often and also purchased, 2022
                  • Expand ideas of dips and spreads to different dayparts
                    • Figure 4: Usage occasions of dips and spreads – NET – Any dip or spread, 2022
                  • Create associations to encourage routine purchases
                    • Figure 5: Associations with specific dips and savory spreads, 2022
                  • Innovate for the younger consumer
                    • Figure 6: Motivators to increase dips/spreads occasions, by generation, 2022
                • Market Size and Forecast

                  • Back to steady growth following recent boosts
                    • Figure 7: Total US sales and fan chart forecast of dips and savory spreads market, at current prices, 2017-27
                    • Figure 8: Total US retail sales and forecast of dips and savory spreads, at current prices, 2017-27
                • Segment Performance

                  • Dips and spreads segments feel impact of changing times
                    • Figure 9: Total US retail sales and forecast of dips and savory spreads, by segment, at current prices, 2017-22
                  • Evolving routines translate to shifts in shopping habits
                    • Figure 10: Total US retail sales of dips and savory spreads, by channel, at current prices, 2017-22
                • Market Factors

                  • Dip into growth of salty snacks market
                    • Figure 11: Associations with specific dips and savory spreads, 2022
                  • Accessibility of dips varies by financial situations
                    • Figure 12: Purchases of dips and savory spreads, NET – Any dip/spread purchase, by financial situation, 2022
                  • Increased expectations as new item launches come back to play
                    • Figure 13: Trended savory spread sustainability and free-from claims over time, 2018-22
                • Market Share/Key Players

                  • Growth from a mix of classic and new ideas
                    • Figure 14: Multi-outlet sales of dips and savory spreads, by leading companies, rolling 52 weeks 2021 and 2022
                  • Innovation drives growth in refrigerated/frozen dips and spreads
                    • Figure 15: Multi-outlet sales of refrigerated/frozen dips and spreads, by leading companies and brands, rolling 52 weeks 2021 and 2022
                  • Value is winning for shelf stable brands
                    • Figure 16: Multi-outlet sales of shelf-stable dips and spreads, by leading companies and brands, rolling 52 weeks 2021 and 2022
                  • Ups and downs for salsa and picante sauce
                    • Figure 17: Multi-outlet sales of salsa and picante sauce, by leading companies and brands, rolling 52 weeks 2021 and 2022
                • Competitive Strategies and Market Opportunities

                  • Dip into meal times
                    • Figure 18: Meal-inspired dips and savory spreads, 2023
                  • Create special occasions with seasonal offerings
                    • Figure 19: Seasonal dips and spreads products, 2022
                  • Bring a sense of simply better with positive messaging
                    • Figure 20: Sustainable dips and savory spreads products, 2023
                  • Plant based: No compromise needed
                    • Figure 21: Plant-based dips and spreads
                  • Move beyond mainstream heat
                    • Figure 22: Spicy dips and savory spreads products, 2023
                  • Highlight quality ingredients
                    • Figure 23: BFY dips and savory spreads products, 2023
                  • Inspire fun, new occasions with brand mashups and partnerships
                    • Figure 24: Dips and savory spreads brand partnerships and line extensions, 2023
                • The Dips and Savory Spreads Consumer – Fast Facts

                  • Prioritize expanded occasions
                    • Bring a sense of specialty through flavors and ingredients…
                      • …but drive value through versatility
                      • Purchases of Dips and Savory Spreads

                        • Drive loyalty through versatility
                          • Figure 25: Purchases of dips and savory spreads, purchased most often and also purchased, 2022
                        • Familiarize female shoppers with more types
                          • Figure 26: Purchases of dips and savory spreads, NET – Any dip/spread purchase, by gender, 2022
                        • Break the monotony for younger consumers
                          • Figure 27: Purchases of dips and savory spreads, NET – Any dip/spread purchase, by generation, 2022
                      • Attributes of Dips and Savory Spreads Purchased

                        • Provide a sense of fresh
                          • Figure 28: Attributes of dips and spreads purchased, 2022
                        • Engage the male consumer with convenient formats
                          • Figure 29: Attributes of dips and spreads purchased, by gender, 2022
                        • Target parents with unique package offerings
                          • Figure 30: Attributes of dips and spreads purchased, by parental status, 2022
                      • Dips and Savory Spreads Purchase Location

                        • Connect the dots in store
                          • Figure 31: Purchase location of dips and spreads, 2022
                        • Encourage exploration at differentiated retailers
                          • Figure 32: Purchase location of dips and spreads, by generation, 2022
                        • Hone in on shopper needs at different retailers
                          • Figure 33: Purchase location of dips and spreads, by financial situation, 2022
                      • Usage Occasions for Dips and Savory Spreads

                        • Highlight simplicity across occasions
                          • Figure 34: Usage occasions of dips and spreads – NET – Any dip or spread, 2022
                        • Round out family dinners with dips and spreads
                          • Figure 35: Usage occasions of dips and spreads – NET – Any dip or spread, by parental status, 2022
                        • Create value with a range of solutions
                          • Figure 36: Correspondence Analysis – Symmetrical map – Dips and spreads use occasions, 2023
                      • Motivators to Increase Dips and Savory Spreads Occasions

                        • Place value at the forefront
                          • Figure 37: Motivators to increase dips/spreads occasions, 2022
                        • Buddy up to get the best of both worlds
                          • Figure 38: Motivators to increase dips/spreads occasions, by gender, 2022
                        • Keep it casual with younger consumers
                          • Figure 39: Motivators to increase dips/spreads occasions, by generation, 2022
                      • Interest in Dips and Savory Spreads Flavor/Ingredients Innovation

                        • Connect with consumers to create a premium feel
                          • Figure 40: Interest in dips/spreads flavor and ingredient innovation, 2022
                        • Treat yourself to dips and spreads
                          • Figure 41: Interest in dips/spreads flavor and ingredient innovation, by gender, 2022
                        • Prioritize quality for older shoppers
                          • Figure 42: Interest in dips/spreads flavor and ingredient innovation, by generation, 2022
                      • Interest in Dips and Savory Spreads BFY/Sustainability Innovation

                        • Highlight the ingredient list
                          • Figure 43: Interest in dips/spreads better-for-you and sustainability innovation, 2022
                        • Portray a sense of specialty
                          • Figure 44: Interest in dips/spreads better-for-you and sustainability innovation, by gender, 2022
                        • Don’t be bashful with boasts of betterness
                          • Figure 45: Interest in dips/spreads better-for-you and sustainability innovation, by generation, 2022
                      • Dips and Savory Spreads Attitudes and Behaviors

                        • Support solidified routines
                          • Figure 46: Dips and spreads attitudes and behaviors, 2022
                        • Show Gen Z that one dip can wear many hats
                          • Figure 47: Dips and spreads attitudes and behaviors, by generation, 2022
                        • Spice up spreads for parents
                          • Figure 48: Dips and spreads attitudes and behaviors, by parental status, 2022
                      • Associations of Specific Dips and Savory Spreads

                        • Collaborate with salty snacks
                          • Figure 49: Associations with specific dips and savory spreads, 2022
                        • Inspire pairings relevant to younger consumers
                          • Figure 50: Associations with salty snack pairing of specific dips and savory spreads, by generation, 2022
                        • Create occasions for the family
                          • Figure 51: Associations with specific dips and savory spreads, 2022
                      • Appendix – Data Sources and Abbreviations

                        • Data sources
                          • Sales data
                            • Forecast
                              • Consumer survey data
                                • Abbreviations and terms
                                  • Abbreviations
                                  • Appendix – The Market

                                      • Figure 52: Total US retail sales and forecast of dips and savory spreads, at inflation-adjusted prices, 2017-27
                                      • Figure 53: Total US retail sales and forecast of refrigerated/frozen dips and spreads, at current prices, 2017-27
                                      • Figure 54: Total US retail sales and forecast of refrigerated/frozen dips and spreads, at inflation-adjusted prices, 2017-27
                                      • Figure 55: Total US retail sales and forecast of shelf-stable dips and spreads, at current prices, 2017-27
                                      • Figure 56: Total US retail sales and forecast of shelf-stable dips and spreads, at inflation-adjusted prices, 2017-27
                                      • Figure 57: Total US retail sales and forecast of salsa and picante sauce, at current prices, 2017-27
                                      • Figure 58: Total US retail sales and forecast of salsa and picante sauce, at inflation-adjusted prices, 2017-27

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