US Diversity, Equity and Inclusion Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s US Diversity, Equity & Inclusion Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends, and consumer behaviors affecting your industry. Get a 360° view of diversity and inclusion in the US to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.

Topics Analyzed in this Report

• A detailed outlook of diversity and inclusion in the US.
• Employed consumers’ experiences with and outlook on initiatives regarding diversity, equity and inclusion in the workplace.
• Attitudes and expectations on future diversity, equity and inclusion (DEI) initiatives from employers.
• Consumers outlook and attitudes towards representation and inclusion efforts in media.
• Attitudes and expectations on brands’ representation and inclusivity in marketing.

An Overview of Diversity in the US Workplace

Since the initial surge of interest in 2020, DEI initiatives have experienced ebbs and flows, with interest waning across the workforce, media and marketing as personal finances and other concerns take center stage. Yet, employees and consumers still expect diverse representation and inclusion.

Overall, exposure to workplace DEI has increased as 66% of employed consumers have noticed some type of DEI initiative from their current employer.

Diversity and Inclusion in the US: What Consumers Want and Why

• Diversity in the US Workplace: Diverse representation and inclusion is no longer viewed as an additional strategy or program, but is turning into a deeply embedded holistic culture of the workplace, media and marketing to best reflect the multicultural majority.
• Diversity and Inclusion in the US: Desire for diversity is growing, with 61% of consumers agreeing that authentic and diverse representation in media has the power to improve society. As the US population continues to grow more diverse and multicultural, consumers are becoming more aware of the inequities that different groups face. In response, consumers will expect brands and companies to champion inclusion, and not overlook or underserve groups of people based on culture, lifestyle or abilities.
• Diversity, Equity and Inclusion in the US Report: As more Gen Zers enter the workforce and more Gen Alpha enter their formative years, the need for more authentic representation and inclusion to resonate with this increasingly diverse population continues to grow.

A Forecast for Diversity, Equity and Inclusion in the Workplace

• Employees need assurances in the longevity of diversity, equity and inclusion in the workplace as one third of people remain convinced that DEI is a fad that will eventually fade.
• Brands must move past performative representation with many consumers still perceiving DEI initiatives as performative and stereotypical. Although some improvements have been made since 2020, certain consumer groups continue to be overlooked and underserved by brands.

To learn how to connect with your audience, purchase our Diversity, Equity and Inclusion in the US Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Amazon, them, Hello Sunshine, Apple, YouTube, Instagram, Facebook, TikTok, Delta, Adobe, Twitter (X), WGN, and more.

Products: Movies, streaming only shows/movies, broadcast/cable TV, social media influencers, music industry, brand advertising/marketing, books, podcasts, video games, and more.

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Expert Insights on Diversity in the US Workplace

This report, written by Lisa Dubina, Senior Analyst, delivers in-depth commentary and analysis to highlight DEI initiatives in the US and add expert context to the numbers.

As attention to DEI initiatives declines, authentic diversity and inclusion need to be ingrained as industry-standards across the workforce, media and marketing.

Lisa Dubina
Senior Analyst – Culture & Identity