Description

This report provides comprehensive and current information and analysis of the US DIY Auto Maintenance market including the US DIY Auto Maintenance market size, anticipated market forecast, relevant market segmentation, and industry trends for the DIY Auto Maintenance market in the US.

Current market landscape

More than 40% of consumers have personally performed maintenance, repairs, or customizations to their vehicles, and this presents opportunities for auto part brands and retailers to engage with consumers already in the market, as well as attract new consumers into the category.

Automotive part retailers are in the midst of a balancing act. As other traditional modes of transportation were disrupted during the COVID-19 pandemic, some consumers chose to drive their personal vehicles as a safer alternative. 34% of consumers agree that the pandemic has made them more interested in doing their own automotive maintenance – representing an increase in self-reliance that can be tied to greater financial consciousness. As the chip shortage continues to affect the production of new cars, used cars have seen extended use and demand, which could result in a greater demand for parts.

Future market trends in the US DIY Auto Maintenance Services Market

The increased offering and adoption of electric vehicles represents a threat to auto part retailers and brands. Although the introduction of electric vehicles has been partially delayed, category brands and retailers should begin to consider additional opportunities regarding electric vehicles.

Retailers have the opportunity to capitalize on the expansion of their ecommerce platforms. Improving supply chains that can provide customers with lower prices and faster shipping will be attractive to consumers who generally have a focus on price and convenience. Furthermore, providing transparent and helpful information from experts during the research and purchasing process may be key in growing online auto part marketplaces.

Read on to discover more about the US DIY Auto Maintenance consumer market, read our Tires – US – 2021 report, or take a look at our other Automotive Market research reports.

Quickly understand

  • The impact of COVID-19 on consumer behavior and the DIY auto maintenance industry.
  • Consumer comfort level performing DIY Auto Maintenance repairs.
  • Learning resources and purchasing locations.
  • Attitudes toward category retailers and performing auto maintenance.
  • US DIY Auto Maintenance Market Research.

Covered in this report

Vehicle types include: all cars, station wagons, sedans, pickup trucks, vans, minivans, and SUVs.

Brands include: YourMechanic, Pep Boys, Advance Auto Parts, Walmart, AutoZone, O’Reilly Auto Parts, NAPA, Tradiebot, Mobil 1, Genesis, AutoTrader.

Expert analysis from a specialist in the field

This report, written by Gabriel Sanchez, a leading analyst in the Automotive sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While most consumers don’t do their own automotive projects, there is an increasing interest in performing smaller, simple projects. Brands and retailers should focus on educational content and highlighting the cost savings from DIY projects to empower and inspire consumers moving forward.
Gabriel Sanchez, Automotive Analyst
Gabriel Sanchez
Automotive Analyst

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
    • Economic and other assumptions
    • COVID-19: US context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US sales and fan chart forecast for auto parts and accessories, at current prices, 2016-2026
    • Impact of COVID-19 on DIY Auto Maintenance
      • Figure 2: Short-, medium- and long-term impact of COVID-19 on DIY auto maintenance, 2021
    • Opportunities and challenges
    • Invest in an omnichannel approach
    • Consider the rise of electric vehicles
    • Focus on educating and empowering female consumers to take on DIY projects
    • Hispanics should be a focus as population continues to grow
  3. The Market – Key Takeaways

    • The automotive parts and accessories sector is expected to see continued growth
    • The increase in the average life of vehicles is promising for retailers
    • Global supply chain issues present a risk to automotive part retailers
  4. Market Size and Forecast

    • Automotive parts and accessories jump, with incremental growth through 2026
      • Figure 3: Total US sales and fan chart forecast for auto parts and accessories, at current prices, 2016-2026
      • Figure 4: Total US sales and forecast for auto parts and accessories, at current prices, 2016-26
    • Impact of COVID-19 on DIY Auto Maintenance
  5. Market Factors

    • Consumer confidence and unemployment drive consumers to save money where possible
      • Figure 5: Consumer confidence and unemployment, 2000-2021
    • Average age of vehicles increases to roughly 12 years
      • Figure 6: Average age of passenger cars and light trucks, 2014-2020
    • Limited components and the reliability of electric vehicles
    • Mechanics are starting to bring their services to their customers
      • Figure 7: YourMechanic contactless repair, 2020
    • Business-to-business partnerships and acquisitions aim to capture market share
    • Commercial real estate values struggle, a sign of opportunity for some
  6. Companies and Brands – Key Takeaways

    • Retailers seeks to drive traffic by offering complimentary services
    • Create or improve existing channels of communication with consumers
    • Seek to lead in practices regarding equality and sustainability
  7. Competitive Strategies

    • Brands take aim at educating consumers
      • Figure 8: Quick Tips digital campaign
    • AutoZone caters to consumers’ evolving shopping preferences and needs
      • Figure 9: AutoZone highlights Fix Finder Service and sustainability efforts
    • O’Reilly puts spotlight on female consumers
      • Figure 10: O’Reilly Auto Parts features females performing DIY auto maintenance
    • NAPA leverages fan affinity
      • Figure 11: NAPA offers design challenge for eNASCAR race
  8. Market Opportunities

    • Leverage technology to assist customers with DIY repairs
      • Figure 12: WorxAR augmented reality overlay
    • Provide on-demand assistance to cater to consumers’ schedules
    • Leverage social media platforms for both guidance and shopping needs
    • Pre-package DIY Kits for first timers
    • Leverage non-endemic sponsorships to reach targeted audiences
      • Figure 13: Mobil 1 and Anthony Davis
  9. The Consumer – Key Takeaways

    • Consumers are primarily price sensitive
    • Young consumers are interested in shopping online
    • Women are interested in learning
    • Consumers most interested in doing simple repairs; seek to leverage expert assistance
  10. The DIY Consumer

    • Most consumers do not perform their own maintenance
      • Figure 14: DIY auto maintenance participation, 2021
    • Men are most active in DIY auto maintenance; women present new target audience
      • Figure 15: DIY auto maintenance participation, by gender and age, 2021
    • Cost saving is an influence, but a focus on education is key
      • Figure 16: DIY auto maintenance participation, by household income, 2021
    • Hispanic consumers are active in personal automotive work
      • Figure 17: DIY auto maintenance participation, by Hispanic origin and gender, 2021
  11. DIY Projects and Comfort Level

    • Consumers are most comfortable conducting simple repairs
      • Figure 18: AutoZone Loan-A-Tool Program feature
      • Figure 19: Comfortability of various projects, 2021
    • Women who have not done auto repairs are most interested in learning simple fixes
      • Figure 20: Comfortability of various projects, have not done but interested in learning, by gender, 2021
  12. Learning Resources

    • Qualified experts are most trusted
      • Figure 21: Empowering DIY resources, 2021
    • Younger consumers are more open to leveraging digital platforms to educate themselves; older consumers opt for trusted, traditional methods
      • Figure 22: Empowering DIY resources, by age, 2021
    • Augmented reality is most popular among younger men
      • Figure 23: Genesis Augmented Reality Application
      • Figure 24: Empowering DIY resources – Augmented reality, by gender and age, 2021
  13. Purchase Locations

    • Don’t count out brick and mortar just yet
      • Figure 25: Purchase locations, 2021
    • Younger consumers are most likely to order online
      • Figure 26: Purchasing locations, by gender and age, 2021
    • Income influences where consumers decide to purchase parts
      • Figure 27: Purchasing locations, by household income, 2021
    • Hispanic men prefer franchise auto parts stores
      • Figure 28: Spanish AutoZone Advertisement
      • Figure 29: Purchasing locations, by Hispanic origin and gender, 2021
  14. Reason for Purchase Location

    • Various value factors drive purchasing decisions
      • Figure 30: Reasons for purchase, 2021
    • Brands must communicate various proof points in efforts targeting females
      • Figure 31: Reasons for purchase, by gender, 2021
      • Figure 32: AutoZone digital content featuring proof points
  15. Consumer Attitudes toward DIY Projects

    • Consumers are not confident in their ability to fix their vehicles
      • Figure 33: Attitudes toward DIY projects – Comfort level, 2021
    • Older consumers are likely to opt into professional servicing but opportunity is present
      • Figure 34: Attitudes toward DIY projects – Comfort level, by gender and age, 2021
    • Price-sensitive consumers are interested in learning
      • Figure 35: Attitudes toward DIY projects, by consumer interest, 2021
    • Income has an impact on a consumer’s motivation to do auto maintenance
      • Figure 36: Attitudes toward DIY projects, by consumer interest and household income, 2021
    • Younger men are most interested in learning auto maintenance, but don’t overlook young women
      • Figure 37: Autotrader paid partnership with Sydney Sweeney, 2021
      • Figure 38: Attitudes toward DIY projects – Consumer interest, agree, by gender and age, 2021
  16. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
  17. Appendix – The Market

      • Figure 39: Total US consumer expenditures and forecast of auto parts and accessories, at inflation-adjusted prices, 2016-26

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