This report provides comprehensive and current information and analysis of the DIY auto maintenance market including DIY auto maintenance market size, anticipated market forecast, relevant market segmentation, and industry trends for the DIY auto maintenance market in the US.

Current DIY auto repair market landscape

Nearly half (46%) of consumers have personally performed maintenance, repairs or customizations to their vehicles. While this is heavily driven by the participation of younger consumers, indicating a positive sign moving forward, it will be critical for auto brands and retailers to continue to empower emerging consumer segments who’ve indicated an interest in learning more about automotive repairs – particularly multicultural and female consumers.

Market share and key DIY market industry trends

  • Hispanics are the most active in DIY auto maintenance; half (50%) have done DIY work themselves – the highest among races. Fewer than half (42%) of Black consumers have done DIY work.
  • Consumers are most comfortable conducting basic repairs; among the most popular repairs consumers have conducted and feel comfortable doing are replacing wiper blades (30%), battery changes (29%), oil changes (27%), replacing headlights or brake lights (25%), changing tires (25%) and changing filters (24%) (see DIY Projects and Comfort Level).
  • Consumers are increasingly shopping for auto parts online; 29% have purchased automotive parts, supplies or accessories from auto parts online sites and 21% have shopped from general online retailers – an overall increase when compared to 2021.

Future market trends in DIY auto repair and maintenance

As economic influences and automotive market conditions continue to raise barriers related to the affordability and availability of vehicles, consumers are likely to keep their current vehicles on the road longer – beyond their manufacturer warranty. This, when paired with the nearly half (49%) of consumers who indicate they are also trying to spend less on professional maintenance services, should be deemed as a positive sign for auto parts brands and retailers in the short term. Additionally, it will be important for brands and retailers to continue to build out their online presence, keeping them in line with general consumer shopping habits. Beyond that, adapting offerings to meet consumers’ interest and adoption of electric and hybrid vehicles will be essential for capturing market share in the long term.

Read on to discover more about the DIY auto maintenance consumer market, read our Female Car Consumers – US – 2022, or take a look at our other Automotive research reports.

Quickly understand the US DIY auto maintenance services market

  • The impact of economic influences on consumer behavior and DIY auto maintenance.
  • Consumers’ comfort level with DIY maintenance, repairs or customizations.
  • Resources that empower consumers.
  • Purchase locations and factors impacting where consumers shop.
  • Consumers’ attitudes toward DIY projects.

Covered in this DIY auto maintenance report

Brands include: Advance Auto Parts, The Car Mom, AutoZone, YouTube, TikTok, O’Reilly.

Expert analysis from a specialist in the DIY auto maintenance services market

This report, written by Gabe Sanchez, a leading analyst in the Automotive sector, delivers in-depth commentary and analysis on DIY auto maintenance market research to highlight current trends and add expert context to the numbers.

Current economic conditions and industry factors are driving consumers to be more interested in taking on DIY auto projects. This is likely a result of consumers keeping their cars longer and in an effort to save money on professional services. Moving forward, brands and retailers must ensure they are continuing to empower consumers with the tools and knowledge needed to capitalize on the opportunities within the market.
Gabe Sanchez, Automotive Analyst
Gabe Sanchez
Automotive Analyst

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US consumer expenditures and forecast of auto parts and accessories, at current prices, 2017-27
      • Figure 2: DIY auto maintenance outlook, 2022-27
    • Opportunities and challenges
    • Take an omnichannel approach
    • Focus on educating and appealing to emerging segments
    • Educate consumers through in-person and virtual efforts
    • Weakening consumer confidence drives consumers to be more critical of spending habits
    • Electric vehicles require fewer parts, drive change for auto parts brands and retailers
    • Key consumer insights
    • Younger consumers are most interested in DIY work
    • Consumers are most familiar and comfortable with basic repairs
    • Emerging consumer segments indicate an interest in learning
    • Consumers lean on experts as a form of empowerment
    • Franchise auto parts stores lead, online growing
    • Availability and price of parts are a growing focus among consumers
    • Consumers understand the benefit of DIY work, but lack confidence
  3. Market Size and Forecast

    • Auto parts and accessories have potential for growth, pending exterior impacts
      • Figure 3: Total US consumer expenditures and forecast of auto parts and accessories, at current prices, 2017-27
      • Figure 4: Total US sales and forecast of auto parts and accessories, at current prices, 2017-27
  4. Market Factors

    • Fears of a recession supress consumer confidence
      • Figure 5: Consumer Sentiment Index, 2007-22
    • Cost of new and used vehicles remain elevated
      • Figure 6: Consumer Price Index, new vehicles and used vehicles, 2017-22
    • Average age of vehicles continues to increase
      • Figure 7: Average age of passenger cars and light trucks, 2015-2021
    • Rise of electric and hybrid vehicles cause concern for auto parts brands and retailers
  5. Competitive Strategies and Market Opportunities

    • Gearhead workspace enables consumers to “do-it-themselves”
      • Figure 8: Gearhead workspace highlights community and education
    • O’Reilly Auto Parts leverages emerging content and platforms to gain the attention of younger consumers
      • Figure 9: O’Reilly leverages memes on social media
      • Figure 10: O’Reilly Auto Parts leverage TikTok influencer Dane Lindfors
    • Ford releases open-source files to enable personalization
      • Figure 11: Ford allows consumers to 3D-print accessories
    • Partner with college athletes to drive interest
    • Provide on-demand customer service, virtual assistance
    • Highlight inventory and availability of parts
  6. The DIY Auto Maintenance Consumer – Fast Facts

  7. DIY Participation

    • Younger consumers, especially men, are most active in DIY maintenance
      • Figure 12: Advance auto parts highlights international women’s day
      • Figure 13: DIY auto maintenance participation, by gender and generation, 2022
    • Parents are active in DIY work, seek savings
      • Figure 14: The Car Mom features cleaning tips
      • Figure 15: DIY auto maintenance participation, by language primarily spoken in the home, 2022
    • Hispanics are among the most active DIYers; income remains a barrier
      • Figure 16: DIY auto maintenance participation, by race and Hispanic origin; language primarily spoken in the home, 2022
  8. DIY Projects and Comfort Level

    • Consumers gravitate to basic repairs
      • Figure 17: Comfortability of various projects, 2022
    • Multicultural consumers want to learn more
      • Figure 18: Autozone highlight customer success
      • Figure 19: Comfortability of various projects, have not done but interested in learning, by race and Hispanic origin, 2022
  9. Learning Resources

    • Consumers look to the experts
      • Figure 20: AutoZone “how to” step-by-step videos
      • Figure 21: Empowering DIY resources, by gender, 2022
    • Younger consumers represent opportunity
      • Figure 22: Car Mechanic Simulator offers a wide range of repairs
      • Figure 23: Empowering DIY resources, by generation, 2022
    • Time is a driving factor in parents’ usage of resources
      • Figure 24: Empowering DIY resources, by parental status, 2022
    • Experts are a valuable resource to multicultural consumers
      • Figure 25: Empowering DIY resources, by race and Hispanic origin, 2022
  10. Purchase Locations

    • Online “locations” witness a slight increase, but not at the expense of brick-and-mortar
      • Figure 26: Purchase locations, online, 2022
    • Consumers shop at a variety of locations
      • Figure 27: Purchase locations, by gender, 2022
    • Retailers must gain the attention of Gen Z consumers
      • Figure 28: O’reilly auto parts drives engagement through memes
      • Figure 29: Purchase participation, by generation, 2022
      • Figure 30: Purchase locations, by generation, 2022
    • Hispanics seek value, convenience when shopping for auto parts
      • Figure 31: Purchase participation, by race and Hispanic origin, 2022
      • Figure 32: Purchase locations, by race and Hispanic origin, 2022
  11. Reasons for Purchase Location

    • Consumers weigh a variety of factors
      • Figure 33: Reasons for purchase, by generation, 2022
    • Availability and pricing info are an increasing focus among consumers
      • Figure 34: Reasons for purchase, parts and supplies, 2022
    • Women are more selective when it comes to parts
      • Figure 35: Reasons for purchase, by gender, 2022
  12. Consumer Attitudes toward DIY Projects

    • The majority of consumers lack confidence when it comes to DIY repairs
      • Figure 36: Attitudes toward DIY projects – Comfort level, by race and Hispanic origin, 2022
    • Despite participation, confidence still wanes
      • Figure 37: Attitudes toward DIY projects – Comfort level, by generation, 2022
    • Younger consumers, parents present further opportunities for auto parts retailers
      • Figure 38: Attitudes toward DIY projects – Interest, by generation, 2022
      • Figure 39: Attitudes toward DIY projects – Interest, by parental status, 2022
    • Financial situations drive consumers to consider DIY projects
      • Figure 40: Attitudes toward DIY projects – Savings, by financial situation, 2022
      • Figure 41: Attitudes toward DIY projects – Savings, by generation, 2022
      • Figure 42: Attitudes toward DIY projects – Savings, by race and Hispanic origin, 2022
  13. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Mintel defines generations as:
  14. Appendix – The Market

      • Figure 43: Total US consumer expenditures and forecast of auto parts and accessories, at inflation-adjusted prices, 2017-27

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