US Energy Drinks Market Report 2024

Gain a data-led understanding of the current energy drinks market and opportunities within the category for brands in the US. This report examines how the US energy drink market is performing, the latest consumer trends, and ways for brands to capitalize on changing consumer demands.

Key Issues Covered in this Report

• Energy drink consumption by type and frequency of consumption
• Energy drink purchase locations
• Change in energy drink consumption and reasons for change
• Important factors when purchasing energy drinks
• Interest in energy drink claims
• Energy drink attitudes and behaviors
• State of the energy drink market

US Energy Drink Market – Current Landscape

The energy drink market has experienced healthy growth, driven by a solid base of loyal consumers and new consumers attracted by better-for-you options and innovative flavors and formats. Energy drink sales grew by 73% from 2018-23, putting energy drinks on track to be a $30 billion market in the next five years.

• US energy drinks market size: Total retail sales and forecast of energy drinks and shots increased by almost 10% in 2023.
• US energy drinks market share: The big names still control the energy drink market, with Red Bull and Monster still on top.

Mintel’s full report contains a complete overview and analysis of US energy drinks market dynamics, including a detailed breakdown of market share and a five year market forecast.

US Energy Drinks Market Trends

Energy drinks are part of consumers’ routines

Energy drink consumption is highly routine, with nearly half of consumers drinking them multiple times per week, indicating a strong foundation and potential for expanding usage occasions and dayparts as beverage types and functionalities continue to blur and borrow from each other.

Healthy energy options drive growth

Health claims are particularly appealing to consumers, among the top being hydration and natural ingredients. Additionally stress and focus challenges present a chance for brands to offer products that help consumers navigate daily life while promoting a sense of well-being as consumer cite increased productivity as the main reason for consumption increase.

Purchase the full report for more consumer insights, market trends and analysis from Mintel’s market experts.

Meet The Expert

Sydney Riebe is an US Food and Drink Analyst at Mintel. Sydney joined Mintel in 2021 after spending more than 4 years working in higher education. She has a decade of experience in the food service industry, where she gained a passion for following food, beverage and menu trends. Sydney holds a BA in English Literature from DePaul University and an MBA from Northern Illinois University.

Energy drinks continue to see strong growth, particularly due to consumer interest in increased productivity and functional and health-forward innovation.

Sydney Riebe
Analyst – US Food and Drink